Fred Perry Sub Sonic – A World of Genre Free Music

Fred Perry Sub Sonic is the fashion world’s window to the most exciting and talented musical artists and bands from around the world; unlike most brand subcultures, the Fred Perry movement discriminates against nothing and no-one. All music is welcome and there are no preferred musical genres.

Since its creation in the 1940s, the Fred Perry label has been a supporter of every sport and every type of music in the world – despite its early tennis and football history, it has always been an open brand with subcultures coming out of every tributary.

Fred Perry Sub Sonic introduces the best new music from around the world, introducing the hottest, newest music for hungry music fans. Fred Perry Sub Sonic prides itself on not pushing a particular sound, nor a particular music label – because to Fred Perry, music is for everyone and each individual has his or her own preferences, no matter what that may be.

In 2011, Fred Perry Sub Sonic has unveiled some of the most inspiring musical artists and bands from around the world, including the likes of the UK’s new indie / alternative band, Young Hearts; the electro babe known as Ronika, the up and coming pop artists and songwriter, Lydia Baylis; the super famous hip hop / indie dudes, Rizzle Kicks and many more.