As we trudge on into the New Year, Fashion steams ahead presenting the latest menswear in London last week. The aftermath of the men’s Fashion Week festivities has simultaneously left us reflecting on the success of our men’s lines last year. As our library of brands continues to grow in 2020, we review one that proved particularly noteworthy this season.
Swooping in from the climactic mountain tops of snowy Canada, Zavetti Canada has flooded the streets of the UK leaving a noticeable impression this winter. We take a deep dive into the phenomena of the Zavetti Canada brand, looking at why they have become an all-round winner amid the chilly months.
“The only thing more important than your outfit is living your life”. Zavetti Canada’s mission statement is simple: Live your life, and look good doing so. But, finding the right clothing to equip you through all the challenges life throws at you, can often be another challenge within itself. Zavetti Canada intends solve the latter with uncomplicated, tech-wear meets every day casual.
Late last year, Zavetti Canada held their first pop-up in Manchester’s Arndale shopping centre. Their offering of coats, comprised of both soft and hard-shell outerwear became a best-seller in the short time that they were on sale. Now, Zavetti Canada’s outerwear has become an icon for winter. They have the ability to be chucked on with the reassurance that you will be comfortable yet look polished. With the unexpectedness of British weather, crossed with the hectic nature of modern life, this kind of clothing has become more than a want but a need.
For a coat to be truly versatile, taking you from one occasion to the next, it needs to be adaptable in aesthetic as well as function. While some would say that the puffer coat isn’t exactly black tie appropriate, Zavetti have transformed the treasured puffer into something smarter. Take the Tero Jacket: a mid-length coat with wide padded panels and an overarching large hood, which, when fanned out resembles a cape. Throughout the range branding stays minimal, one simple Zavetti Canada badge is placed on the arm with small maple leaf logo’s that show the Canadian influence on the brand.
It could be said that the success of the Zavetti Canada coats comes down to the fact that these coats bring quality, investment and longevity into one mixing pot where the outcome is one lifelong garment. Awash with charcoal greys and blacks, each coat can easily be paired with almost any outfit. And, given the minimal and timeless aesthetic, it stands to transcend seasonal trends and be a cold-weather staple for years to come.
Shop Zavetti Canada at Footasylum now.