Founded in Italy in 1948, Diadora has come a long way from when it first started.

Beginning life as climbing boot company, its designs transformed at the start of the 80s to include tennis and running styles, quickly becoming popular for their comfort and style.

Today, Diadora is still making waves in the UK sports-casual scene, becoming a front runner in terrace culture.

Firm favourties, the B. Elite, B. Original and B. Premium from Diadora have just dropped at Footasylum. These all-time classic silhouettes are making a comeback with a combination of unique design and new materials.


The B Elite silhouette (originally known as the Borg Elite) was released in 1981 as the signature shoe for tennis sensation, Bjorn Borg. Soon it was as popular on the court as it was off, and remained a massively successful trainier throughout the 80s.

Made in Italy and constructed with a super soft premium leather upper, the B Elite stands apart from the rest with its distinctive side branding in Olive, Blue Denim or white. It's the comfort and quality of this trainer that has stood the test of time. 


The Borg Original sneaker has a soft suede upper, with white Diadora branding on the sides and sits on a soft gum sole. Painted in Black or Tibetan Red suede, the contrast against the white branding makes these kicks really pop. 

With all new colourways now available at Footasylum, own an icon with the full Diadora collection.