Established back in 2014 when founder Jay Williams decided to spend his last £200 starting up a clothing line, Hoodrich has gone from strength to strength and is now a leading name in the streetwear game.

Hoodrich has been favoured by some of the biggest names in the UK music scene, including Dizzee Rascal and Giggs and now most recently, K-Trap. K-Trap is an up and coming British rapper and songwriter born and bread in South London.

He made an impact choosing to conceal his identity with a balaclava until 2019 when he finally revealed the man behind the mask. And today, he is proudly putting his face to one of his go-to brands, Hoodrich.

Showcasing the latest collection from the brand, K-Trap can be seen sporting the latest men’s t-shirts and tracksuits. Boasting a mixture of the classic black and white which is a staple in every man’s wardrobe, Hoodrich have introduced a pop of colour just in time for your lads getaway.

Like what you see? Be sure to shop the full Hoodrich collection online today and check out K-Trap on Instagram @ktrap_1.