The adidas Superstar has been worn by everyone from sports stars to musicians, artists to commuters who all have something in common- the desire to drive and inspire change. To celebrate the 50th anniversary of the iconic sneak our latest campaign celebrates change and freedom of expression.
Created as a basketball shoe the adidas Superstar was making waves from its inception. The sneak was nicknamed the 'shelltoe' referencing the rubber shell toe piece- something which was completely unheard of before.
This unusual feature was the springboard that cemented the Superstar in modern-day sneaker culture as it caught the eye of Milwaukee Bucks player Kareem Abdul Jabbar. The revolutionary technical qualities of the sneak were soon replicated onto a majority of shoes in the NBA thanks to the added protection.
With demand high the trainer made the transition from the courts to the streets, resulting in the Superstar being the most iconic adidas silhouettes in history.
Our latest campaign celebrates the creators that have repped the Superstar over the past 50 years. With power poses, wavy illustrations and animated speech bubbles to represent freedom of expression.
Fast forward to 2020 and we're still celebrating the Superstar. Staying true to its roots the Superstar still features its signature rubber shell toe and zig zag edging on the iconic three-stripes.
A leather upper and rubber outsole means you can walk down the street or enjoy a festival knowing your Superstars will always look fresh and withstand any weather. The adidas branding to the tongue and heel tab finishes off the sneak and your outfit.
Shop the full adidas Superstar collection and wear with our unbeatable range of adidas apparel for a classic look inspired by the past 50 years.