New Era Cap Co. has a 90-year-old tradition of creating quality products that transcend time, culture, sport and fashion. Although New Era is rooted in sports heritage, it has successfully evolved into a fashion lifestyle brand over the decades.
It all began back in 1920 when one family took it upon themselves to challenge the world of headwear, and in doing so, they also changed the world of baseball forever.
After a humble start, New Era created the iconic 59FIFTY cap in 1954. Named fabric used to make it, this fitted style cap became known affectionately as the ‘Brooklyn Style’ cap.