Tommy Jeans has always had a bit more edge than the other benchmark preppy labels like Ralph Lauren and Brooks Brothers. For one thing Tommy Hilfiger’s clothes have often had an extra boldness and vivacity about them - a characteristic that started to attract a Hip Hop crowd in the early 90s, immediately steering the brand away from the sailing club and onto the streets. From that moment on – driven by the patronage of rap royalty like Snoop Doggy Dogg, Russell Simmons, Raekwon, Aaliyah and Grand Puba - Tommy Hilfiger has had serious streetwear clout, without sacrificing the label’s Ivy League associations.
This mix of preppy and urban is clear to see in our Tommy Jeans collection, which shows off classic sky blue Oxford shirts alongside more contemporary street-friendly jackets and coats, like the puffy black Down Jacket, and a range of cashmere beanies.
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