New Balance 550

Introducing the must-have shoe for 2023. As seen on Hailey and Justin Bieber, Bella Hadid, Jack Harlow and Kendall Jenner, the 550 trainer has been taking over the 'Gram and high-street since 2020.

After living in the archives for over 30 years, the New Balance 550 was brought back to life after Teddy Santis, founder of Aimé Leon Dore, reached out to New Balance to bring back the 550. In September 2020 New Balance released their first-ever sneaker collaboration, the Aimé Leon Dore New Balance 550s which sold out almost immediately.

With New Balance 550 for women, kids and men, our collection of 550s is unmatched. Keep it classic with a crisp all-white New Balance 550 or add a splash of colour with the New Balance 550 red. A minimalist design combines with a retro aesthetic to create the ultimate trainer. Instantly recognisable from its contrasting N log and chunky EVA midsole the 550 is one of our favourites.

Style with your favourite cargo pants and shop the full collection of New Balance trainers.