Pairing minimalist design with a retro aesthetic, the New Balance 550 is instantly recognisable thanks to its contrasting 'N' logo and chunky EVA midsole that provides cushioning and comfort.
Adding a luxe feel to the shoe a premium leather upper finishes off the basketball-inspired silhouette.
Originally released in 1989, the New Balance 550 was worn by pro ballers in the 80s and 90s. Designed by Steven Smith, the original P550 Basketball Oxford featured a low-top silhouette with premium smooth and perforated leather uppers, breathable mesh interior lining and rubber sole unit.
After living in the archives for over 30 years, the New Balance 550 was brought back to life after Teddy Santis, founder of Aimé Leon Dore, reached out to New Balance to bring back the 550.
In September 2020 New Balance released their first-ever sneaker collaboration, the Aimé Leon Dore New Balance 550s sold out instantly and were spotted on Hailey and Justin Bieber, Bella Hadid, Jack Harlow and Kendall Jenner.
Now it's impossible to scroll your Instagram and TikTok feed without seeing a pair of New Balance 550s.
Ready to 'cop? Enter the New Balance raffle before it closes on Thursday 7th July.
