First released in 1985, the Jordan 1 is a legend in its own right, designed and produced by one of the biggest sporting legends of our time, Michael Jordan. Since then the Air Jordan franchise has gone from strength to strength with an impressive portfolio of trainer silhouettes under their belt with no sign of stopping.
The old school silhouette originally launched as a basketball trainer, but is today a well-established member of the streetwear and fashion collective. The first pair that Michael Jordan stepped onto the court in were black and red (later dubbed as 'the Devil's colours'. Breaking the NBA's all white trainer policy, the disobedient side of this sneak only seemed to add to its appeal, with rappers, athletes and influencers soon jumping on the hype. It was rumoured that the Jordan 1 was so good on the court it gave players who wore them an unfair disadvantage.
It’s slightly risky introduction into the world of mainstream trainers is what helped set it apart from the rest, making people look at athletic shoes in a different light for the first time. They don’t need to be all about the technology and rules; they can be fun and bold.
The Jordan franchise took off from there, with more colourful, bolder sneaks being churned out straight from the basketball mogul’s creative mind. With hundreds of different colour-ways of both the Jordan 1 and Air Jordan now available in the OG retro style through to more high-end collaborations, the Jordan 1 is a firm favourite amongst the sneaker community. Helped by its premium choices in material and detailed designs, the Jordan trainer appeals to the masses and has gone way beyond its humble beginnings as a basketball trainer.