Brand History

The history of your favourite fashion brands

The place to find out more about the history of your favourite brands, all available to buy online and in store from Footasylum. Find out more about Adidas, Converse, Diesel, Franklin & Marshall, Fred Perry, G Star, Lacoste, Luke 1977, Nike, Vans and all your favourite brands. Footasylum stock all the latest and greatest fashion brands across our wide range of footwear, clothing and accessories.

Adidas History
Adi Dassler - the man who gave Adidas its name made his first shoe in his workshop in Herzogenaurach near Nuremberg in Germany in 1920. As one of the worlds orginal sportswear brands, Adidas has a rich history of success...

Converse History
Sometime in 1908, Marquis Converse saw the future. It inspired him, he got an idea, and he acted on it. Now it’s our turn. A new Converse Century means it’s time to take our own risks and act on our own inspirations, to channel the spirits of ten decades of Converse visionaries to see our own futures.

Franklin & Marshall History
The difference between Franklin & Marshall and all other brands lies in the ability to take creative risks, risks that are based on the simple fact that style must be unique and innovative. The concept of style is taken from the true college lifestyle, a marketing mix that has continuously proven successful.

Fred Perry History
The Fred Perry laurel wreath has developed into one of the best known and most instantly recognisable logos in the fashion world. The origins of the laurel were, perhaps not surprisingly, derived from Fred’s sporting pedigree as a three-times winner of Wimbledon and a Davis Cup champion.

Lacoste History
Lacoste’s story starts back in 1933, at the height of Rene Lacoste’s tennis career. The infamous crocodile logo would remain on the chest’s of sports personalities for decades, now including American tennis star Andy Roddick, Olympic gold medallist Stanislas Wawrinka, and Scottish golfer Colin Montgomerie.

Luke 1977 History
Luke 1977 is an independently owned design led UK mens fashion brand and is only found in selected stores. Luke has firmly established itself as a core forward order brand both in the UK & overseas, being recognised for its edgy, detailed and ultimately practical interpretation on contemporary menswear.

Nike History
Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage.

Vans History
VANS, the original skate shoe. Since 1966 Vans has been committed to delivering authentic performance boarding shoes that reflect individual style of riders ...

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