Putting lifestyle at heart of its design, the Air Max 270 is a pioneer in its industry – working to inspire and innovate Nike’s iconic Air heritage.
Paralleling the 270’s rise to the top, communities of up-and-coming artists from across the UK are also paving the way for innovation; their home-towns used as a starting block for greatness.
We took them back to their cities to see where it all began for them.
London FT. Yungen
Having gained his nickname as the youngest of his friends, Yungen is one of the latest success stories to be born out of South London.
After his track ‘Bestie’ with Yxng Bane climbed to number 10 in the official charts last year, Yungen became synonymous with his honest, street-inspired lyrics – growing into one of the most watched musicians of his genre.
London FT. Avelino
Working to perfect his craft as a kid at the back of his school classroom, a regular 9-5 job was never going to cut it for Tottenham born rapper, Avelino. From a young age, he strived for greatness – drawing inspiration from the community of artists around him.
Having paired with the likes of Skepta, Stormzy and fellow North London based rapper, Wretch 32, Avelino’s rise to the top doesn’t show signs of slowing anytime soon.
London FT. Litty Lightz
South London based MC, Litty Lightz, is paving the way for innovation in his genre. Serving sharp bars at 140 bpm, Litty’s originality gives that nostalgic feel that’s sought after by so many artists – and at just 13 years old, you might say he’s wise beyond his years.
MIDLANDS FT. Mugun
Hailing originally from Coventry, Mugun is a 21-year-old grime artist whose affinity for his hometown forms the basis for his tracks.
Drawing inspiration from his childhood, which he spent in both The Midlands and Jamiaca, Mugun’s love for his home-cities is deep-rooted within his music – something that helped him to go on to win the ‘Best Urban Act’ title at the 2016 Unsigned Music Awards.
MANCHESTER FT. Tobi Sunmola
Hailing from Nigeria, but awarded the title of honorary Mancunian by BBC Introducing in 2016, Tobi Sunmola is billed as a modern day poet. With his lyricism likened to melodies, his tracks combine his love for African rhythms and hip-hop – the outcome also working to tackle social and racial issues.
Previously named as Mobo’s One to Watch, Tobi’s latest project ‘City of Dreams’ is a tribute to his home-town of Manchester, taking inspiration from the critically acclaimed film Inception to celebrate his city.
Remember the revolution
Find out more about the 270’s heritage