Adidas Scores an Ace

Adidas at footasylum

Adidas at footasylum
Adidas know a thing or two about bagging a winning athlete, and the sporting giant has certainly scored an Ace with Any Murray.

Adidas may have a big presence in the sporting world – especially in the American world of basketball and golf. But Adidas has made a firm move into a far more British game – tennis. What’s more, they have put their money behind one of the game’s few British leading players – Andy Murray.

Adidas Take on Tennis

Previously, Murray was sponsored by the more tennis-friendly brand Fred Perry .Fred Perry of course was the first and last British man to win Wimbledon and adopting the brand made perfect sense. But Murray’s ability to land a first Grand Slam title in America was given a huge vote of confidence when the American sport clothing colossal Adidas offered Murray a multi-million pound deal.

£15m Deal over Five Years

The deal with Adidas has been described as a ‘recession-busting clothing deal’. The 22 year-old has landed a whopping £15m deal with Adidas, which will see him wear the Adidas brand once his Fred Perry contract comes to an end. Money clearly talks when it comes to sports sponsorships and few could blame him for accepting the Adidas deal which will boost his income by £15m over just five years. Murray could earn more if his results on the court come out on top. The deal has amazed some commentators who see the huge investment in Murray as a tremendous ‘declaration of faith in these straightened times’.

Adidas v. Nike on the Tennis Court

Adidas may have backed Murray as tennis is clearly big business with its biggest rival Nike backing players Roger Federer and Rafael Nadal. Murray will wear his Fred Perry threads for the last time at the ATP Tour World Finals in London, 2009. Murray will be joining his fellow sportsman David Beckham, who shares the same agent as Murray, as an endorser of the Adidas brand. And the sponsorship by Adidas is expected to boost Murray’s visibility and celebrity even more in the next five years. Speaking to the press, Murray said: “I’m really excited to be joining Adidas as they are a massive global sports brand with a credible heritage in tennis...Joining a list of stars who have worn this like Muhammad Ali and David Beckham is an honour. This deal will help me on and off court.”

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