Adidas Has Balls

Adidas at footasylum
Adidas at footasylum
Adidas has long had strong associations with the world of sport, from football to golf.

Adidas sports shoes are loved by runners and fashion aficionados alike. And Adidas has always had strong links with the football pitch. The news that UEFA has extended its long-term partnership with Adidas underlines the brands commitment to sporting excellence. Adidas has agreed to partner the UEFA for the Champions League, the UEFA Super Cup and the UEFA Europa League.

Adidas – Sporting Design

The Adidas partnership is a fruitful one – the deal will run until the end of 2012 - and the brand's association with UEFA is strengthened even further as Adidas will provide the official match ball for the Europa League games. Adidas is perhaps most well known for manufacturing sports shoes and sportswear, but the brand also takes pride in its innovative sporting design and technology. The Adidas designed match balls is FIFA approved and is considered to be the most advanced football by some thanks to its quality weight, balance, water intake and shape retention properties. The Adidas football features thermal bonding panels instead of stitching.

Global Sportswear Giant

Adidas already has a powerful global presence, but its association with football – the most popular of sports – will only boost its dominance even more. The UEFA marketing director, Philippe Le Floc'h, said in a press release: “We are very pleased that such a global player [Adidas] has chosen to renew and further extend its agreement with UEFA... This extension proves what a strong relationship we have and that UEFA's club competitions are an extremely important part of Adidas' global football communications strategy.” He added that UEFA provided a valuable platform for Adidas to promote their football products across the world.

Adidas – The Brand of the Pros

As well as conquering the world of football, Adidas have also got to grips with golf balls. The sportswear giant has made huge strides in the golf market - golf shoes and golf apparel have topped the Adidas line up, with Adidas golf apparel seen more regularly in the world of professional golf. Adidas has used its innovative design to create golf shoes for example that feature technology that improves the player's stability, leverage and grip, helping to ensure golf balls are struck cleanly. As well as golf shoes, Adidas have created strong lines of Adidas golf trousers and shirts, featuring the Adidas ClimaCool design to keep players ventilated.

Adidas at FootAsylum

Adidas Originals is one of the most popular brands in the world - buy it online from FootAsylum. We also stock clothing, footwear and accessories by other leading brands, including Lacoste, G-Star and Nike.