Adidas Aims for Massive Growth
It may already be a world leader, but Adidas is ambitious for more.
Adidas is one of the biggest names in the sports footwear and clothing industry, but the company has recently stated that it wants to see its sales increase by 50% by 2015. This is an ambitious target for the company and represents a bullish five year business plan.Adidas Targets Growth Areas
Like all big businesses, Adidas is constantly looking at where its emerging markets may be and where it can fill gaps in existing markets or create demand for new products. Its latest growth plans look at all the available options for increasing sales across its product groups, including sporting equipment and fashion. The company has identified several geographic and market areas that will help it reach the target of 17 billion Euros in sales by the end of 2015:
- North America, Russia, China – these are the three main markets that Adidas will be targeting, both with the Adidas sports and fashion brands and with the Reebok sports and fitness brands. The company believes that half of its new sales will come from activities in these regions.
- Increasing fashion presence – the Adidas Originals brand already has good market share, but the company wants to expand this over the coming five years to make it one of the largest brands in the fast fashion sector.
- Running and basketball – these sports areas have been identified by Adidas as ones in which the company could have a greater presence as a serious footwear, clothing and equipment provider, focusing on training and fitness.
- eCommerce – Adidas has long been interested in the way technology can work with sporting brands to produce better products and an enhanced customer experience. Developing eCommerce, customisation and interactive solutions will be a key part of the brand’s initiative over the coming years.
Whatever plans Adidas has over the next few years, you can be sure of getting the latest information, footwear and clothing when you shop at Footasylum. Adidas Originals are some of our biggest sellers and our Adidas fans know they’re going to get great choice and value for money by choosing Footasylum as their first port of call for the brand’s.