Started by Paul Van Doren, James Van Doren, and partners Gordon Lee and Serge Delia in 1966, the Van Doren Rubber Company manufactured and sold their shoes directly to the public.
Thanks to the surge in popularity of the shoe with skaters Vans became a streetwear essential, and the brand is still creating statement sneaks that we wouldn’t be without in 2019.
The Vans Authentic is Born
The Vans journey started from one single shop unit on street 704E. Broadway, in Anaheim, California, on March 16th, 1966. On that first morning, 12 customers purchased shoes which were made that very day, ready for pick-up in the afternoon. The Vans #44 deck shoe, which is now known as the Vans Authentic was priced between $2.29 and $4.29- a streetwear bargain.
Start Of An Era
Tony and Stacy together designed the Vans #95, now known as the Era. With a padded collar for comfort and a variety of different colourways, the Era became the shoe of choice for a whole generation of skateboarders.
Doodle to Old Skool
Most of us doodle when we’re sat at our desks right? Well, what was once a random doodle by Paul Van Doren soon became the most iconic Vans shoe of all time- the Old Skool. Then called Style 36, the now-iconic shoe worn by streetwear lovers, sports enthusiasts and celebrities alike was the first to feature the classic Vans side stripe and was their first skate shoe that incorporated leather panels.
The Vans Slip-On
Take It Higher
Customise Your Vans
Vans launch Vans Customs, allowing would-be fashion designers to create their own Classic Slip-ons utilising hundreds of different colour and pattern combinations. Customers could design their own Old Skools online and have them delivered directly to their door.
Comfort and Style
The ComfyCush Era
In a continuous bid to improve the level of comfort inside a Vans shoe, the brand introduced its latest technology ComfyCush. Vans ComfyCush features an interior constructed from just one piece. The inconvenience of a tongue that just won’t stay in place was removed and ComfyCush foam lined the sole along with an added arch support for comfort.
As for 2020 all we can guarantee is that Vans will still be one of our most-loved sneaks and the shoe that we turn to when we need something that will go with everything.
Looking for a fresh new pair of Vans? Shop our full collection to discover the style that suits you.