In 1988, Nike released a slogan that would change the face of sneaker culture forever. Penned as a phrase to compete against procrastination and self-doubt, Just Do It evolved from a catchy motto to a rallying cry for the tenacious, and has gone on to inspire millions of people to push their boundaries and smash their goals - fitness or otherwise.
The Nike JDI collection refreshes some of the Swoosh’s most iconic silhouettes with bold, orange hues and a multitude of logos and branding across the uppers. The collection includes the likes of the Air Max 95 and the the Air Force 1 redesigned to celebrate the 30th anniversary of JDI.
It’s not just sneakers either, the Nike JDI collection of apparel incorporates the essence of the Swoosh into some stylish and durable designs, crafted to make an impact at the gym and on the streets.
Explore the collection with Footasylum.
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