The Air Jordan 1 Low made it's debut back in 1985 and was the first low-top sneak designed by Nike for basketball legend Michael Jordan. Created by Jordan 1 super designer Peter Moore the low sneaker had a simple design including the Swoosh and Jordan Wings logo.Making its return in the 2000s the Air Jordan 1 Low has stayed true its simple design but is still one of the OG's of sportswear for the street and it is no different with the latest colourway.
Launching on Saturday 6th April is the Air Jordan 1 White/Gum which draws some inspiration from skate culture while staying true to its classic design. Certain to be your choice of summer sneak this pair of Jordan's has an unusual colour palette that will help you make a statement.
A gum coloured suede with a beige hue makes up the midsole of the shoe and paired with a white tongue, white laces and black lining it sounds like everything you've come to expect from the Jumpman.
However, Jordan has mixed it up for summer with a hyper pink sole that demands attention and gets you noticed for all the right reasons.
The gum/white colourway is available online from 8am on the 6th April 2019 and in our Stratford and White City stores, but be quick- this reimagination of a classic is sure to be a sell-out.
