Nike Raises AIDS Awareness
Nike uses sales of red laces to raise money for AIDS charities.
It’s important for global businesses to give back to worthy causes, and that’s just what Nike is doing with its latest charity campaign. The company is supporting the RED campaign, established by Bono, where various companies sell red products with proceeds going directly to AIDS research and treatment. In Nike’s case, it’s red laces that are contributing to the total.Nike’s Red Laces
Nike is donating 100% of the profits from the sale of its red laces, and it’s using some of the world’s top sports stars to advertise the great things that can be done with the money raised. AIDS received a great deal of publicity when it was first recognised, but its profile has fallen over the years. Charity movements like RED aim to bring the plight of people with AIDS back to our attention and buying Nike red laces is an inexpensive way for you to take part. Here are some AIDS facts that you may not know:
- Global reach – according to 2007 statistics, over 32 million people across the world were living with AIDS or HIV – the virus that causes AIDS. Across the world, 2 million people, including children, died from AIDS and AIDS-related illnesses in the same year.
- The cost – AIDS is more prevalent in low and middle-income countries than in wealthier ones. The cost of education, prevention, care and support is estimated to be $42 billion in 2010. That money has to be raised from governments, health bodies and through charities like RED.
- UK and AIDS – the UK is not immune to the HIV and AIDS health problems. Over 80,000 people in the UK are living with HIV, and in 2008 there were over 7,000 new diagnoses. AIDS is indiscriminate and is not confined to any geographical area, race or gender.
With statistics like these, Nike’s involvement in the RED campaign could help to save lives in Africa, which has a high incidence of AIDS and where funding is desperately needed.Nike Collections at FootAsylum
Whilst you can’t buy Nike red laces at FootAsylum, you can get your hands on the brand’s great clothing, from footwear to hoodies. We specialise in offering you the very best choice in designer casual clothing and as well as Nike, we sell Adidas, G-Star, Converse and much more. Take a look at our site today and buy through our secure online store.