Lacoste is a sports fashion brand that has retained its elegant style throughout the decades. Most sports brands prefer a big, brash approach to marketing and design. Just think of Nike with its iconic Swoosh logo and chunky larger-than-life Air trainers. However, the Lacoste brand has chosen to retain the elegant feel of its 1920’s tennis heritage in its sports and fashion wear.
Lacoste – Vintage Roots
brand originated in the 1930’s when French tennis player Rene Lacoste decided to create his own clothing brand. Nicknamed ‘The Alligator’ by the American press, he decided to use a crocodile emblem to mark out his line of lightweight sporting shirts. The contemporary Lacoste brand is proud of its heritage, and capitalises on its vintage roots to capture fans of the ‘preppy’ look. It retains its sleek, vintage styling and love of simple yet elegant lines. And of course, the crocodile emblem makes an appearance on all the Lacoste shirts, especially the famous polo.
Lacoste – Tennis Style
As Lacoste was founded by a tennis champion, the Lacoste brand has ensured that it retains its links with the sport. Producing a range of tennis clothes as well as sponsoring players like Andy Roddick (for a cool $25 million), has done the trick, and even the Lacoste website has a vintage tennis theme to shout loudly and proudly about its origins.
Lacoste – Modern Twists
Perhaps one reason why Lacoste has continued to be so successful in the contemporary fashion market, is that it hasn’t been afraid to restyle its classic items. It developed a women’s specific version of its polo shirt, and has consistently upgraded the designs and materials used on all its goods. The Lacoste brand has also kept up with its competitors by branching out into different products, most notably socks, watches, sunglasses, and fragrances. These include Cool Play Cologne, Lacoste Elegance Cologne, Lacoste our Homme and Lacoste Hot Play Cologne. It has also experienced great success with its line of shoes, from casual sneakers to tennis shoes, all bearing the famous crocodile, and all maintaining Lacoste’s reputation for elegant designs and eye-catching styles. For those who don’t find the bold, colourful brash styles of Nike, Adidas and G-Star appealing, then Lacoste is the clear choice.
Visit Footasylum to get yours. Footasylum are one of the UKs leading suppliers of top class fashion labels ranging from the Superdry brand to Lacoste. Offering a first class array of clothing and footwear, Footasylum is delighted to be on the forefront of fashion by bringing the greatest brands to you at excellent prices. Footasylum have been trading since 2005 and now have many high street stores that offer brands that compliment the diverse mix of sneaker culture. On top of offering the leading fashion labels, Footasylum also pride themselves on their excellent service and providing an enjoyable shopping experience.