Adidas Originals to sponsor Being...N-Dubz on Channel 4

Adidas at footasylum
Adidas at footasylum
Heritage sports brand Adidas Originals is looking to expand its ‘Old Skool’ marketing strategy by sponsoring a leading UK chart topping act as they make their fly on the wall TV debut.

Adidas Originals, famed for their old school trainers, clothing range and accessories are sponsoring a six part prime time series, 'Being...N-Dubz presented by Adidas Originals', on Channel 4 which debuted on Jun 13th. The show, starring Dappy, Tulisa and Fazer from the chart topping urban act, has been filmed using HD POV mini-cameras, which were fixed at the band members' eye- level, and aims to offer an intimate and revealing look at the world through the eyes of the band. A spokesman for the production company Whizz Kid Entertainment, said Adidas Originals got involved with the show through the existing relationship they already have with N-Dubz and the act were keen to get them involved.

Adidas Originals-Hitting the High Notes

Cath Lovesey, editor of T4 and Music at Channel 4, said: "This series is bringing our viewers unique and unprecedented access to one of the hottest and one of the most-loved UK bands at the moment. We're delighted the band has come to Channel 4 and we know the series will be a riotous, unpredictable and entertaining journey." 'Being... N-Dubz presented by Adidas Originals' will follow the band as they go on tour, hang out with their friends and family members and embark on promotional activities. The band recently confirmed speculation, that US label Def Jam had signed the group and the first release will combine material taken from Uncle B and Against All Odds and brand new songs. The four new songs from the compilation will be released only as singles in the UK in the summer. The idea for the 'Being...N Dubz' format was originally piloted last year on T4 and featured pop star Alesha Dixon and the band The Saturdays.

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