Adidas – Fighting Fit
Adidas has to be the most famous sports brand. The Adidas label is associated with some of the finest sports gear around – worn by Olympic athletes and premier footballers. David Beckham has had a long association with the Adidas brand. But the sports legend doesn't rest on its laurels. Adidas is always seeking out the best sporting talent. In 2008, Adidas nabbed Danny Cipriani to be the brand ambassador for Adidas after he was dubbed the new Beckham. Adidas has always had strong roots in the world of football. In 2006, the sports giant even designed a high tech football for the World Cup. The design in some ways is symbolic of how far sporting gear has come under the guiding force of Adidas. Once upon a time, footballers were happy to kick around the pitch a pig's bladder. Now, footballs, like sports clothing and trainers have incorporated the latest technology. The ball by Adidas prompted Beckham, the brand's ambassador, to say it was 'very impressive'.Adidas Score
The official World Cup football took three years to develop – it's said to be the most perfect football possible – 30% more accurate than its closest rival. But the old Adidas rivals, Nike are never too far behind, with footballers sponsored by Nike speaking out against the Adidas Teamgeist ball in favour of Nike's Total 90 Aero. Adidas say its ball is superior because it's rounder – ensuring it is more accurate. The perfect sphere has always been difficult to achieve because of the stitching used in classic footballs. Adidas overcame this problem by using fewer panels and removing unnecessary seams. Added to the perfect roundness of the Adidas ball, coating specialists developed a 1.1 millimetre skin designed to stop the ball absorbing water and to ensure the ball returns to its original shape when kicked. The Adidas balls cost £75 each.Adidas: Sport and Style
The football from Adidas typifies the sports brand's dedication to athletic performance. The Adidas clothing lines for athletes combine style with leading Adidas technologies. The Adidas lines are designed to support athletes during their workouts, helping them feel as well as look good. Getting sweaty doesn't mean you have to compromise on style. Adidas sports performance clothes are specifically designed with the sport in mind – from football to yoga. The women's line features specific technologies to fit women's bodies such as body mapping, provided fitted gear with soft fabrics for greater freedom of movement.Buy Adidas at Footasylum
Adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Footasylum is a merchant with a dedication for designer clothes and footwear. At Footasylum, we consider trainers and clothes to be a lifestyle choice. Browse our online store, for an extensive range of footwear and clothing from the largest fashion and sporting brands, including Fred Perry, Diesel and Adidas Originals.