Air Jordan 1

Air Jordan 1

First released in 1985, the Air Jordan 1 changed footwear forever. Designed for Michael Jordan at the start of his NBA career, it quickly became one of the most recognisable trainers in history. What started on the court soon evolved into a global icon, laying the foundation for the entire Nike Air Jordan legacy.

The now-iconic black and red pair broke the NBA’s strict uniform rules, sparking controversy and instant headlines across the league, a moment that only fuelled demand. The Air Jordan 1 became more than a performance shoe, it became a statement. From basketball arenas to music videos and city streets, it quickly cemented itself as a cultural icon.

The now-iconic black and red pair broke the NBA’s strict uniform rules, sparking controversy and instant headlines across the league, a moment that only fuelled demand. The Air Jordan 1 became more than a performance shoe, it became a statement. What started on the court quickly moved beyond it, with rappers, athletes and influencers soon jumping on the hype.

Decades later, that same energy still drives every release. From the easy-to-style Air Jordan 1 Low to the versatile Air Jordan 1 Mid, each pair carries the signature design DNA that made the original legendary, from classic colour blocking and premium materials to instantly recognisable branding. No matter the update, the identity remains untouched.

The Jordan franchise has grown into one of the most influential brands in footwear history, but it all started here. The Air Jordan 1 remains the blueprint. A trainer that feels just as relevant now as it did in ‘85.

If you’re building your wardrobe, the foundation starts with Jordans.