What happens when you put a female designer, engineer, developer and product manager together?

Introducing the Nike Air Max Dia, your new wardrobe staple.

Designed with the busy working girl in mind, the Dia is designed to be worn all day with maximum comfort and effortless style.

Boasting the biggest Air unit on a women’s only shoe to date, the extra cushioning creates a platform to lift and elongate.  The shape and stance of the shoe have also been designed specifically for a woman’s foot, creating support, endurance and comfort.

Whilst the Air unit is exaggerated with an exterior heel clip and a translucent upper, the branding to this style is minimal, creating a simple yet sleek design.

The trainer is finished with four dots on the heel to symbolise the four disciplines that brought the shoe to life.

If you’re looking to update your everyday go-to trainer, that will see you through the commute, supermarket sweep and quick jog round the block, bag yourself a a pair of Nike Dias.

Launching January 25th on footasylum.com