Back in June Footasylum presented you with the XENO, matte black or grey in daylight, the XENO transforms under bright direct lights (such as the light on your phone). Top secret technology is used, but adidas have described it as a "multilayer process". When the shoe is lit up the branding stays visible so you always know it's adidas.
The 3D reflective surface of the XENO is based on the iridescent scales of a Southeast Asian snake called Xenopeltis. According to the Design Director on the XENO project, Josh Herr, the energy, colour and lights of New York are captured in the rainbow-reflective colourway.
This in-demand technology has already arrived on two of adidas' biggest silhouettes, the Flux and the Superstar. This time it's featured on one of their retro fan-favourites, the Pro Model. Originally a basketball sneaker released in 1965, this is definitely a modern update for the Pro Model.