Lacoste’s story started back in 1933, at the height of Rene Lacoste’s tennis career. Inspired by Lacoste’s sporting tenacity, and a clear representation of the brand’s commitment to excellence, the infamous crocodile logo was emblazoned across all Lacoste apparel and world famous Lacoste trainer designs, where it remains to this day.
The logo is synonymous with quality and worn with pride throughout the world. Lacoste are known for their incredible shoes that mix comfort and style perfectly.
If you’re heading abroad this year and you can’t find what you need in the Lacoste collection, don’t forget to take a look at our collection of men's shorts. You’ll find some seriously trendy beach-ready threads from all our favourite brands. If you’re still looking for something to keep you warm this winter, make sure you check out our selection of men's gilets where you’ll find loads of body warmers that will do the trick.