This time you really should believe the Hype. This young UK label has been making waves with its bold street and skatewear inspired apparel and accessories for a while now and, just five years after a couple of 17-year-old mates decided to do something constructive during their summer holiday, Hype is now a serious, respected player in the street fashion game.

Hype bags are one of the most popular accessories on UK streets right now. Having emerged as one of the label’s key lines, these eye-catching backpacks are available in a dizzying array of colours and their hot designs keep getting better and better.

For the perfect style combination, try matching a Hype backpack with some adidas Originals clothing for a razor sharp, street-ready look that’ll definitely turn heads. A sharp snapback cap or beanie will also set of the Hype look nicely – check out our range of men’s and women’s caps and hats to explore our complete collection.


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  • Hype Hype Backpack

    Hype Hype Backpack £19.99 RRP £29.99

  • Hype Speckle Backpack

    Hype Speckle Backpack £19.99 RRP £29.99

  • Hype Camo Splat T-Shirt

    Hype Camo Splat T-Shirt £19.99 RRP £29.99

  • Hype Crest Splat T-Shirt

    Hype Crest Splat T-Shirt £9.99 RRP £29.99

  • Hype Speckle Fade T-Shirt

    Hype Speckle Fade T-Shirt £19.99 RRP £29.99

  • Hype Hype Backpack

    Hype Hype Backpack £14.99 RRP £29.99