G-Star Unveils New Face

G-Star at footasylumG-Star at footasylum

Grand-daughter of Ingrid Bergman, Elettra Wiedemann, will be the face of G-Star’s Autumn 09 collection.

If you’re seeing press or billboard adverts for G-Star Autumn denim collection, the chances are that you’ll be looking at the face of Elettra Wiedemann, an American model with an incredible pedigree. The daughter of actress Isabella Rossellini and grand-daughter of Ingrid Bergman, Elettra has inherited brains and beauty – the perfect role model for G-Star clothing range.

The Face of G-Star

Wiedemann is a great choice for G-Star new campaign. Well-known yet relatively fresh in the modelling world, she is still pursuing her studies – currently in London – whilst being offering some incredibly lucrative modelling contracts, such as Lancôme and sessions for French Vogue. Classically beautiful, she’s ideally suited to the image that G-Star need for their clothing – young, no-frills sassy with a edginess that G-Star loves.

G-Star’s Autumn Collection

So what it is that Elettra will be promoting for G-Star? Judging by the publicity pictures, which were shot by Anton Corbijn, this collection is about utilitarian style built with the very best materials and a great eye for shape and style. G-Star has recognised that buyers are looking for a variety of styles, so hasn’t limited itself to promoting a particular cut. Skinny jeans, low crotch jeans and baggy styles are all available with that great G-Star denim treatment and finish. It’s quite a brutal collection – no room for frills or flounces, just strictly great-looking clothes. Colours are muted, with grey and black working with navy and dark burgundy to create a wintry feel.

Moving at G-Star’s Pace

G-Star isn’t a label to sit still and wait for inspiration; it’s a label that’s constantly driving forward, looking for new collaborations, cutting-edge inspiration and real designer class. Loved on the catwalk for its innovative style and unusual presentation, G-Star has rapidly become a major player in casual designer fashion and the use of A-list movie stars like Benicio Del Torro and now up-and-coming supermodels like Elettra Wiedemann show that it commands respect both inside and outside the relatively narrow world of fashion.

Buy G-Star at FootAsylum

G-Star is one of our favourite brands because of it’s no-nonsense, uncomplicated take on fantastic quality fabric and the very best design. G-Star has thousands of fans across the world, and FootAsylum is a great place to buy genuine G-Star style at affordable prices. Take a look at our extensive G-Star collection today, including the styles that have just come in, and order online today – or call us on 08442090804.