G-Star Teams Up with Liv Tyler

G-Star at footasylumG-Star at footasylum

Fashion label G-Star knows how to promote its cool, strong image – use a cool, strong movie star.

G-Star might be big in Europe, but it would like to crack the lucrative US market too, bringing its innovative design ideas to Americans that love cool clothing. With this in mind, the company has launched an advertising campaign that features model and actress Liv Tyler, well-known for her role in The Lord of the Rings trilogy and The Incredible Hulk.

G-Star Brand Values

It’s always important for a fashion brand to choose models and stars that reflect its brand values. No matter where you are targeting your brand, you only have a few seconds of time with your audience – whether through a billboard, a magazine ad or a TV slot – to push the essence of your ideals and ambitions. You want people to identify with your brand as quickly as possible, and the best way to do that, as G-Star has found – is to use stars and celebrities that consumers already know well and that already have a reputation that works with your style. Liv Tyler is a great choice for G-Star:

  • Independence – Liv Tyler is well known for her independent streak. Although she was a celebrity child – daughter of a musician and a model – and was modelling by the age of 14, she has managed to retain dignity and avoid the intrusion into her private life that is the lot of many Hollywood stars.
  • Sensuality – Liv’s looks give her real sensuality, which works brilliantly for G-Star’s denim collection. Denim is a sexy material and you need a model like Liv Tyler to show exactly how great G-Star clothing can look. Aspirational for girls who like great clothing, G-Star is hoping that the obvious sex appeal of the US adverts will encourage sales across its range of potential female customers.
  • Style – you can’t be the face and body or a leading fashion brand if you don’t have style. Liv Tyler has great personal style, but she also lives fashion, hanging out with Kate Moss and Stella McCartney.
G-Star at FootAsylum

If you love the strong style of G-Star denim clothing, get yours today at FootAsylum. We stock a wide range of G-Star clothing and accessories. Check out our designer clothing today and buy online.