The Lowdown

The People's History of the Superstar

Wed, 19 Feb 2020 00:00:00 GMT

It goes without saying that certain clothes, shoes and accessories are distinctly associated with certain people, or points in history. And as they move through history, they pick up different interpretations by different groups of people, who place their identities and stories onto the life of said item.

The adidas Superstar boasts a similar history. From the court to the streets and later, on the catwalks around the world. The history behind the adidas Superstar has become an important part, of not only the evolving sneaker scene but the fashion industry as a whole. It has become a model for theories and studies on how shoes and garments can change meaning so quickly over the space of a few decades.

We spoke to a few people who have devoted their time to exploring the history of sneaker culture and got first-hand stories of the Superstar from 1969 to present day.

Created at the adidas headquarters in Herzogenaurach, Germany, the adidas Superstar was the brand’s second attempt at producing a basketball sneaker. At the start of the shoe’s history, it was thoroughly intended for the American markets. It succeeded the adidas Supergrip which failed to aid performance on the court as it saw players slipping and falling.

In came the Superstar. A flat soled, thick platformed and shell toed beast. The sneaker received “high class endorsements from the sports world, with Kareem Abdul Jabbar”- a basketball legend at the time. Quickly it became the shoe that many basketball teams wore. And why did it catch on like wildfire? “The Wimbledon Wilhelm Bungert and Tom Okker, even the ProModel did not reach the iconic status of the Superstar, so I guess it was more of a question of just the right disruption at the right time, with the right design, the right image, the right price and the right sports background at the right place.” says Julia.

Quotes from Julia Schoierer, retro sneaker collector and archivist, @sneakerqueen

Within a decade the Superstar went from being the most elite basketball sneaker to falling out the sport entirely. Thomas Turner notes “They designed a shoe that answered all player’s complaints about it [All Star]. It gripped better, didn’t get socked with sweat, it was more supportive and it had more heel cushioning”. But eventually, “it was superseded by other basketball models”.

What happened next is something that everyone associates with the Superstar- it was adorned by Hip-hop trio, Run DMC. The shoe became a famous part of the group’s uniform: black Adidas tracksuit paired with laceless Superstar’s. This triggered a whole new stylisation of the Superstar. For a long time, Adidas’ sole focus was on performance, it wasn’t until then that they were launched into a whole new market of wearers. “I don’t think adidas had any idea that these shoes were going to be worn for fashion, and it took them quite a long time to get their heads around that.” Run DMC marked the style revolution with their song, “My Adidas” and became the first non-athletic group to receive an endorsement from adidas.

Quotes from Dr. Thomas Turner, historian, author of The Sports Shoe: A History from Field to Fashion, @thomas_a_turner

“The only guys you would see wearing them would be the b-boys in places like Covent Garden. Prior to 1986, the only way you would get them is if you took a flight to New York and went shopping or if someone got them from America for you.” The hip-hop subculture started to catch on in the UK through the 80s, magazines, record sleeves and films like Wild Style showed a hip-hop style that was desirable to the b-boys in the UK. But the Superstars that were a pinnacle of the subculture were nowhere to be seen except America. As Ollie mentions, it made b-boys take the culture into their own hands. “We would colour in the stripes and there were some kids who would take a craft knife and cut the lines in the toebox like the Superstar.”

Once the Superstar became available, the hip-hop culture that the shoe was synonymous with added a whole new meaning to wearing the shoe. “(Hip-hop) was a Black and Latino artform and culture. It was something for people who didn’t have anything, to be able to go “Look at me”. It was a way to be famous within certain communities. Whether you were a graffiti writer, rapper, DJ, or break dancer. It was a culture of participation. There was no judgement.”

“Superstars were cheap sneakers, so it was affordable for anyone in the culture. Like the fat laces, if I saw someone walk down the street with them you would know who each other were without speaking. This was one of my tribe.”

Quotes from Ollie Teeba, DJ/ producer and actor.

As the 90s approached, the Hip-hop subculture didn’t die out, but evolve into something more mainstream. Inner-city youth were rehashing and modernizing versions of hip-hop from past decades and a new Brit pop style was booming. Angela recalls, “A big influence came from siblings and members of our family who were older- they could go out and buy whatever so I would watch and be in awe of how they put things together. At the time we didn’t realise what we were doing.”

In general, sneakers were now a staple for street style, and with that the Superstar stayed firmly in-tact of fashion. “In the 80s and through the 90s, we saw people taking a shoe that was originally meant to be athletic and turning that into fashion and style. The 90s cemented that, in terms of taking something that was meant for sports and dressing it up.”

Quotes by Angela Phillips, writer and curator, @rudeboysandrollups

The 90s was instrumental in shaping our modern-day sneaker culture, it showed the endless possibilities that could come from sneaker design now that it was solidly a fashion item. “During the 1990s there was an introduction of new colours of the Superstar and new materials such as nubuck, denim and faux animal print, as well as exclusives to certain retail stores. A lot of these products were sold in Japan, who were well ahead of the game when it came to combining sneakers with fashion. Sneaker obsession was on rise but a lot of the celebrity endorsement of the period was incidental or even accidental” says Neil.

Today, the Superstar represents progression, innovation and a whole lot of stories. Though it has much more of a broader appeal, Neil says, many “recognise its cultural value”. It “reflects an era when lifestyle choices, fashion and music were having an influence on sports shoe marketing.” And, although it has a history which can’t be knocked, it is important to celebrate and share its life since 1969. As Neil says, “It is like a work of art and should be appreciated in the same way that a painting or a piece of music can be studied or enjoyed. Here’s to the next 50 years of the Superstar.”

Quotes by Neil Selvey, author of From Past to Present, A Timeline of the 3 Stripes, @neil_selvey

Shop the adidas Superstar here at Footasylum.

How To Style: adidas Superstar

Mon, 17 Feb 2020 00:00:00 GMT

Last week we kicked off our adidas Superstar campaign to celebrate 50 years of the iconic sneak. The trainer has been a favourite on the streets for decades and has been styled up and down.

If you’ve just copped yourself a new pair of Superstars or you’ve had a pair for ages and aren’t quite sure how to rep them, we’ve got you covered.

Of course, the Superstar lends itself to a laid back athleisure aesthetic so we’re sticking to the casual vibes, but the Superstar is just as easy to wear with a pair of men’s or women’s jeans and a classic t-shirt.

Men’s Superstar Styling Picks

For an elevated off-duty look with the Superstar, a tracksuit is always the answer. An essential part of the urban uniform, an adidas tracksuit will see you from the streets to the gym, to the sofa all the way through from Monday to Sunday.

Copped a pair of the monochrome Superstars? Keep your style simple with a grey tracksuit from adidas. Perfect for those chilled days, this adidas jogger and sweatshirt set will see you through the season to season. Ideal for layering during winter and wearing as separates when the sun goes down in summer. If you prefer the Superstars with a splash of colour pair them with one of our more colourful men’s tracksuits which are even more ideal for the change in seasons.

Women’s Superstar Picks

Love the all-white sneak vibe? Why not have an all-white outfit and really make a statement. The RYV Tracksuit from adidas with a cropped sweatshirt is the perfect look for someone who wants to be noticed. A pair of our bright white Superstars will look on-point with this set. With branding taping down the legs and logo to the front of the sweatshirt we love this set from the streetwear OGs.

For a more laid back style pair the white and black Superstars with a simple t-shirt and joggers combination. The RYV t-shirt in Khaki brings a subtle hint of colour to your look while tapping into the utility trend that has stormed into 2020.

Shop the full collection of men's and women's adidas apparel today to find the perfect outfit to style with your Superstars.

Your Worst First Date Stories

Fri, 14 Feb 2020 00:00:00 GMT

First dates are always tricky, you put on your favourite clothes and sneaks to try and convince a stranger that you always look this fresh in the hope they'll want to be with you every day for the rest of their lives.

But let's be honest, when does it ever go that smoothly? From catfishes to wardrobe malfunctions everyone has that one first date they'd rather just forget about, well until Footasylum asks you about them.

We asked our followers on Instagram for their worst first date stories and they definitely didn't disappoint. So grab the popcorn while you read through these disasters and realise it isn't just you that is useless at this dating game.

via GIPHY

The one where a family member shows up

I was set up on a blind date and was ready to meet a fire girl, I looked fresh and went all out until my cousin showed up. I’d been sent on a blind date with my cousin and the ‘date’ turned into a family reunion.

The one where she fell asleep

Went to watch a film with a girl I was speaking to and she fell asleep on me. I tell myself it was because the film was boring but I never got a second date.

The one resulting in injury

After eating I suggested we should go halves on the bill- bad idea. She stabbed me in the hand with a fork and bounced so all I left with was a bruised hand and empty bank account.

via GIPHY

The awkward walk

We couldn’t decide what to do so she suggested going for a walk. Sounds romantic until you’re 20 minutes in and you’re just awkwardly walking round without speaking. I pretended I knew someone walking their dog and left.

The one that led you into the friendzone

I took a girl out for a posh dinner after months of talking. After I paid the bill and ordered her a taxi she said it would be best if we stayed friends.

Looking for the perfect first date outfit? Discover our full collection of men's and women's clothing to make sure you look fresh even if the date doesn't go to plan.

Want to witness some disastrous dates for yourself? Head over to our YouTube and tune in to our speed dating show Does The Shoe Fit where Chunkz, Yung Filly, Konan and Love Island's Jordan Hames take part in a series of speed dates to be crowned the ultimate dating king.

adidas Superstar: Change is a Team Sport

Thu, 13 Feb 2020 00:00:00 GMT

The adidas Superstar has been worn by everyone from sports stars to musicians, artists to commuters who all have something in common- the desire to drive and inspire change. To celebrate the 50th anniversary of the iconic sneak our latest campaign celebrates change and freedom of expression.

Created as a basketball shoe the adidas Superstar was making waves from its inception. The sneak was nicknamed the 'shelltoe' referencing the rubber shell toe piece- something which was completely unheard of before.

This unusual feature was the springboard that cemented the Superstar in modern-day sneaker culture as it caught the eye of Milwaukee Bucks player Kareem Abdul Jabbar. The revolutionary technical qualities of the sneak were soon replicated onto a majority of shoes in the NBA thanks to the added protection.

With demand high the trainer made the transition from the courts to the streets, resulting in the Superstar being the most iconic adidas silhouettes in history.

Our latest campaign celebrates the creators that have repped the Superstar over the past 50 years. With power poses, wavy illustrations and animated speech bubbles to represent freedom of expression.

Fast forward to 2020 and we're still celebrating the Superstar. Staying true to its roots the Superstar still features its signature rubber shell toe and zig zag edging on the iconic three-stripes.

A leather upper and rubber outsole means you can walk down the street or enjoy a festival knowing your Superstars will always look fresh and withstand any weather. The adidas branding to the tongue and heel tab finishes off the sneak and your outfit.

Shop the full adidas Superstar collection and wear with our unbeatable range of adidas apparel for a classic look inspired by the past 50 years.

Launch: Jordan Maxin 200

Tue, 11 Feb 2020 00:00:00 GMT

Inspired by Jordan heritage and designed with Nike's aim for maximum comfort in mind, the Jordan Maxin 200 has finally landed at Footasylum and is guaranteed to become your new everyday go-to sneak.

The first thing most trainer lovers will notice is the Nike Air unit in the sole. With an AM200 Air unit underfoot sitting below a lightweight foam midsole the Jordan Maxin 200 offers new levels of comfort compared to its predecessors, without sacrificing the overall aesthetic of a classic Jordan sneak.

As well as the visible Air unit underfoot, the Maxin 200 has a futuristic feel thanks to elements inspired by a previous Jordan silhouette which most sneakerheads will have already spotted.

The moulded grills sitting on the sidewalls, that double as lace loops, take inspiration from the mighty Air Jordan 5, giving the sneaker a futuristic and strong vibe to take your look to the next level.

A premium leather upper and synthetic panels give much-needed support and breathability finished off with the legendary Jumpman logo to the tongue and heel.

Launching in both a white and gym red and black and rush blue colourway the Jordan Maxin 200 takes the minimum effort to style up with your favourite Jordan tracksuit.

Shop the latest drop from the Jumpan online at Footasylum.

Under the Spotlight: Converse Logo Play

Wed, 05 Feb 2020 00:00:00 GMT

For over a century the Converse All Star has graced the feet of sportsmen, creatives and everyday streetwear lovers. With its classic silhouette keeping to its routes since its inception, the Converse Twister Classics collection is the ideal way to mix up your Chuck Taylor collection.

Converse has kick started 2020 with a playful take on their timeless branding with the Logo Play pack, featuring repeat logos in bold primary colours and wild leopard print, and stacked logos up the heel.

How to style

Let these creative sneakers do the talking with your outfit. The playful aesthetic means you can keep your outfit simple and low-key. Style up your new pair of Chucks with a double denim statement or casual puffer jacket and hoodie vibe; add these sneaks to your everyday look at let them become a staple in your collection.

You can shop the women's Logo Play collection online and in store now, with three different easy to style colourways up for grabs. Let us know how you style yours over on Insta by tagging @footasylumwomens in your #OOTD posts.

The History Files: adidas

Mon, 03 Feb 2020 00:00:00 GMT

No matter where you come from and whether you’re a sneakerhead or not, the iconic adidas three-stripe is instantly recognisable and has become a staple in both British and worldwide fashion.

With the three-stripes representing a sportswear and streetwear brand that prides itself on longevity and quality wherever it is seen.

The adidas story started almost 100 years ago by the Dassler brothers in Herzogenaurach near Nuremberg in Germany. After the brothers split in the late 1940s, founder, Adolf ‘Adi’ Dassler, was the man who gave adidas its name during its relaunch.

Adi Dassler followed three guiding principles in his development work: produce the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Principles that still stand today.

In 1950, adidas shifted their focus onto football shoes with moulded rubber studs in the heels, the first of the Samba all-round football training shoes were launched on the market. Designed to help footballers that were training in icy conditions, the Samba is still, to this day, regarded as the classic indoor training shoe. The studded version of these sneaks is also believed to have helped West Germany’s national football team win the World Cup in 1954.

The 60s saw some classic adidas sneakers released, starting with the timeless Stan Smith silhouette. Originally named the Haillet, the trainer was marketed as the first-ever adidas tennis shoe and the very first leather tennis shoe. In 1978, the trainer officially became the adidas Stan Smith. With an all-leather upper and perforated three-stripe logo, these trainers have stood the test of time and are still one of the most worn adidas sneaks out there.

Arguably one of the most iconic sneakers released by adidas Originals, the adidas Gazelle was originally released in 1968 and can still be found on the feet of millions of people across the globe today. Originating as an athletics shoe for on the tracks, the sneak was soon adapted for Football in West Germany giving the trainer multi-purposes. The first adidas shoe to be made from suede, the Gazelle was a huge change from the typical leather sports shoe. The suede made the trainer lighter without compromising on comfort making it the ideal trainer for sports.

A low-top version of the Pro Model basketball shoe, the Superstar was originally a sneak made for the courts but after snowballing in popularity the silhouette has been re-imagined repeatedly over the past 50 years. When released in 1969 the sneak’s leather upper and shell toe had never been seen before and took off in 1970 when it caught the eye of professional basketball players, like Kareem Abdul Jabbar. Even after years of advances in the footwear industry, the adidas Superstar has managed to make a seamless transition from the court to the streets.

Adidas’ answer to the Converse All-Star, the adidas Nizza was a simple vulcanised sneak developed to provide a well-priced shoe which could be worn for both sport and leisure. However, the shoe soon became strongly associated with basketball. Featuring a canvas upper and blue embroidered 3-stripe, the trainer was re-released in 2017.

An icon of the 80s the adidas Campus was originally released as a basketball sneak and named the Tournament when it was first released in the early 1970s, however, was renamed Campus in 1980 helping it transition from the court to the pavement. If you want classic adi the Campus is as good as it gets, a soft upper and classic 3-stripe branding makes these sneaks timeless.

Released to coincide with the LA Olympic Games, this was adidas’ first trainer to use the patented peg cushioning system. Gaining recognition from the casual sportswear movement of the 80s and high-end athletes the sneak pushed sole technology to the max. The peg shock absorb system was introduced to enhance trainer stability, support and comfort for different athletes as they were able to adjust the level of cushioning to suit the activity by removing pegs.

Released in 1994, the first edition of the adidas Predator made a statement by adding rubber elements to the upper of the cleat to improve power and swerve- something that had never been seen before. The original prototype was created by former Middlesbrough and Liverpool player Craig Johnston who approached adidas for a collaboration.

ClimaCool, adidas' footwear innovation featuring a 360º ventilation system, made its debut in 2002. Through the introduction of new, breathable materials in all areas of the shoe, ClimaCool allowed consumers' feet to "feel the breeze". One of the benefits marketed was that maximum airflow and ventilation would help aid the runner's performance with less sweat creating improved traction.

The adidas Energy Boost saw the beginning of game-changing innovation in footwear. Featuring Boost technology, the trainer was designed as footwear for athletes promising 20% more energy return than a standard trainer sole. Made up of hundreds of white ‘energy capsules’ joined together BOOST was a revolutionary cushioning technology which provided the highest energy return in the running industry.

In 2015 Kanye West moved over to adidas for his Yeezy collaboration with the first release being the Yeezy Boost 750. The clean stone colourway was paired with the famous cross-strap and boost sole. This release saw the true beginning of the Yeezy hype. The initial release was limited to 9000 pairs and was only available in New York via the adidas app and sold out in 10 minutes.

2020 and Beyond
With adidas still killing it with fresh new silhouettes and reimagined classics, there is no denying that adidas is still one of the OGs of streetwear. Shop the full adidas collection including footwear and apparel for the freshest drops from the 3-stripes.

Meet the Team: Manny Okorie

Fri, 31 Jan 2020 00:00:00 GMT

This month we caught up with Manny, our in-house Dev Ops Engineer who joined us in 2018.

When he's not tied to his computer at work or at home, you can find Manny out and about photographing everything and everyone!

January Payday Must-Haves

Mon, 27 Jan 2020 00:00:00 GMT

And on the 210th of January they FINALLY gave us payday.

Let’s be honest January isn’t the best month, your heart says yes but your bank balance says no, but payday is on its way which means it’s time to treat yourself.

Not sure what to buy? We’ve got the hottest apparel and footwear from January to tempt you.

Men’s Payday Must-Haves

Even though your life is 10 times better because your bank balance is full, the weather is still trying to bring us down, but we’ve got the perfect solution. The Hoodrich Astro Gilet is the best way to tackle the winter chill without compromising on style. Featuring an oversized pocket and buckle clips, this gilet has some utility vibes that are going to be huge in 2020.

If you really wanted to treat yourself, you could fill your basket up with one of our fresh new sweatshirts from Nike and Champion. Both OGs of streetwear the Nike HBR Swoosh sweatshirt features a statement graphic on the reverse and the Champion Evo sweat is the perfect piece for streetwear lovers who are looking for brands with heritage.

Layer up your sweat with the Alessandro Zavetti Reflective Cellini tee in a stone- a colourway that is a must-have for 2020. Ideal for pairing with our collection of jeans, this payday treat would be a long term investment that we’re behind.

To update your trainer game this season you won’t go wrong with a pair of Air Force 1 Reacts from Nike or the PUMA RS-X Master trainer.

Women’s Payday Must-Haves

Of course, a new year means a new wardrobe right? We are 100% behind that. It also means new year’s resolutions and if one of yours was to start going to the gym we’ve got your fire gym look sorted. Treat yourself to the latest Under Armour sports bra, featuring repeat branding and cross back straps this, along with the adidas Alphaskin leggings, will keep you looking on point while working out.

For a more casual wardrobe treat, everyone needs a hoodie and you can bring some sunshine to your winter look with our yellow Tommy Jeans badge hoodie, this treat will certainly have you turning heads and the colourway will take you straight through to summer- a true investment. A pair of jeans is the ultimate wardrobe investment and if you’re looking for a different fit to skinny opt for a high-rise straight silhouette from Calvin Klein.

Take payday to the next level and pick up a pair of Air Force 1 Shadow in our fave white and flamingo colourway or give your everyday Converse some height with a black pair of Lift Highs.

Basket still not full? Discover the latest men's and women's drops to celebrate payday the right way.

Launch: Nike Air Max 90 Recraft

Sat, 25 Jan 2020 00:00:00 GMT

This month, the original sneaker of the streets is back. In a modern refresh, the Air Max 90 Recraft is set to launch on the 30^th January in light of its 30^th year of styling the people. The cultural icon will be stocked in four of its original colourways- Hyper Turquoise, Hyper Grape, Hyper Royal and Hyper Volt.

First released at the start of the nineties, the Air Max 90 was designed by franchise pioneer Tinker Hatfield. Originally called Air Max III, the name was later changed to Air Max 90 because of the pivotal role it played in the style and music revolution of the nineties. The debut instalment of the sneaker featured leather panelling, a duromesh upper, and a boxier shape compared to that of its predecessor. It’s fiery pink/red colourway was labelled the ‘Infrared’, and became a sought-after edition amongst the iterations to come, as well as a classic Nike colourway used across subsequent silhouettes.

The new features that were introduced on the Air Max 90 culminated to make one all-round durable sneaker. Consequently, the Air Max 90 began to attract an audience beside the runners and athletic-types that was intended with Nike’s Air Max range. The durable qualities on the sneaker equipped wearers for day to night looks making it Nike's most versatile sneaker at the time. The Air Max evolution marked the start of Nike's diversification into the casual/leisure market - and with it, the swoosh's indeliable imprint on popular culture.

As tower blocks across London blasted out grime music through pirate radio stations it was these artists who adorned the hardwearing Air Max 90. “Pretty much the street shoe, innit”, Dizzee Rascal states in his book. The sneaker became synonymous with grime thanks to the grime artist and his “Tongue and Cheek” Air Max 90 collaboration. And, while a new Jungle and Garage rave scene was brewing, the neon infused Air Max 90s also found its way onto the feet of heady ravers and misbehavers.

Taking notes from the recognisable neon sneakers, the unashamedly bold Recraft Hyper Pack returns in an updated rendition. The new sneaker takes on subtle changes, like a narrower shape and flatter toe box, to achieve an overall more streamlined look. While the heel badge, ridged eyestays, leather mudguard; features that are intrinsic to the Air Max 90’s design, stay firmly on the new model. Each sneaker comes accessorised with a Nike hangtag- the brand’s medal of honour for their sneaker icons.

As the Air Max 90 celebrates its 30^th anniversary with this new release, it opens itself up to a new generation of wearers. Another generation to put their stamp of modern-day culture onto the shoe like the ravers of the nineties and the grime artists of the noughties. With Slowthai heading the new Air Max 90 model in Hyper Volt, he represents a new age for Nike and music, harking back to when Dizzee Rascal released his Air Max 90 collaboration. A young artist brimming with talent and creative ingenuity, at the helm of modern-day music. As Slowthai continues to produce culturally significant albums, the Air Max 90 will act as a milestone in his achievements and the current times.

Shop the stylish and bold Air Max 90 Hyper Pack here at Footasylum on Thursday 30th January.

Five Ways To Reuse Your Footasylum Duffle Bag

Fri, 24 Jan 2020 00:00:00 GMT

We're not sure if you've noticed yet but our duffle bags are made from recycled materials and are pretty durable, as well as looking fresh if we do say so ourselves. Apart from getting your new purchases home safe, there are hundreds of ways you can reuse your Footasylum duffle bag to stop it going to landfill or ending up in our oceans.

Not sure where to start? We've got you covered. Discover our five favourite ways to reuse a Footasylum duffle bag below or get creative and see how you can keep your duffle bag alive.

Taking Your PE Kit to School

Got P.E and Food Tech on the same day? Don't panic, our duffle bags are perfect for carrying your sportswear over your shoulder while you keep hold of your freshly baked goods.

Whether you've got a pair of boots or a fresh pair of sneaks to carry around all day our drawstring bags will keep all your P.E kit together without tearing.

Trainer Protectors

Love a festival? Hate getting your trainers dirty? Our duffle bags are the perfect trainer protectors, just put them over your favourite pair of Nikes, adidas Originals or PUMAs, pull the drawstring and your trainers are protected.

Carrying Your Console To Your Mates For The Weekend

If you've got a big night with the lads planned and you need a little help getting your console round to theirs a duffle bag is the only solution. The perfect size for your favourite console and games, get to your mate's with the electricals intact with our Footasylum duffle bag.

The Gym

Don't worry about splashing out on a fancy gym bag, a Footasylum duffle bag is all you need. Big enough for a towel and your gym kit, our bags are the perfect gym buddy. Although they might not encourage you to do more reps when you feel like giving up, they'll help you carry your gym wear home.

Wrapping Presents

Our duffle bags aren't seasonal so if you've bought a sneakerhead a present from Footasylum and you're not sure how to wrap it up, just use the sick bag it came in. Whether you have the Footasylum logo displayed or turn the bag inside out for a simple white aesthetic you'll be giving more than just the gift of trainers- they'll get a reusable bag too!

The Footasylum Tracklist

Wed, 22 Jan 2020 00:00:00 GMT

As seen in the latest Puma campaign, Avelino is man of many wise words. He is always at the top of his game and strives to be the best of the best. But, what does a rapper of such a high calibre listen to? Where does Avelino draw his inspiration from?

When we sat down with the rapper, he made it clear that he is always willing to learn whether that’s from music, art or fashion. He says he’s “like a sponge- drawing inspiration from the next big thing”. So, what is the next big thing in the eyes of Avelino?

Introducing the Footasylum Tracklist. A carefully complied tracklist highlighting songs, musicians and albums that are in the spotlight this month. To kick off the series, Avelino gives his perspective on the music scene. He shares a mix of music he has been looking to for inspiration, musicians who have been killing the game, and those who are just constantly on repeat for the rapper. Not to mention his own music, which he laughingly jokes that everyone should be listening to.

REMA “My favourite artist, an Afrobeats artist. He’s amazing”

The name “Rema” has been floating around the UK music scene a lot in the past year, and the singer has caught the attention of Avelino too. After ground-breaking success in Nigeria, it seems his fun and playful take on Afrobeats is also resonating with listeners here too. The genre of Afrobeats has had a growing presence within UK music over the past few years. With many African diasporic rappers tapping into their heritage in their music making processes.

His single Dumebi featured in his self-titled EP, and was at no.1 in the Nigerian charts for a whole month. And, with a catchy tune and lyrical rhythm, it makes sense that the track creeped into various other charts around the world. As Rema’s music makes its way around the world, one country at a time, his sound diversifies. His track Bad Commando takes on the Latin guitar fused with his afrobeats sound. Now, with a healthy mix of singles and EP’s, we wait for his debut album, and so does Avelino.

FRANK OCEAN “His new music shows he’s a great all-round talent”

Frank Ocean’s melodic and smooth musical stylings have soothed many souls since he first began making music. His first album Channel Orange picked up a Grammy for best Urban Contemporary album- an accolade that not many artists attain in their debut works. His second album Blonde flew to Platinum. It showed an exploration of modern-day cultural themes, like Nike and Facebook. A song writing process he regularly took in his earlier song writing days at Oddfuture.

In his new music, Ocean explores the deep depths of music with a moodier set of tracks. Both DHL and In My Room show a new style for Frank Ocean. After 2 surprise releases and hints of more, its only to be expected that a new album will be released soon.

WSTRN “Their new project, dropped not too long ago.”

A blend of Hip-Hop and R&B is what the collective, WSTRN, sing to. The 3 relatives are best known for their track In2, which, if you cast your memory back to 2015 was a summer smash hit.

This year the West London based collective, released WSTRN Season vol.2. The album sees more of those easy listening summer tracks that WSTRN is known for. At points, the album escalates into more up-tempo boppy moments, which will take you from day to night. Vol.2 features artists, Miraa May, Unknown T, SOB and R.B.E: all breaking through the UK music scene with force.

DAVE “The flow is interesting, and what’s the science behind it? He showed me one or two things, like I said all the greats are willing to learn”

As far as greats are concerned in music, Avelino definitely considers Dave to be a big one. The 2019 Mercury Prize winner swooped up the prize for his album Psychodrama. When it first came out in March, the album went viral across Instagram and Twitter for Dave’s unmatched lyricism. The sign-of-the-times artist often explores themes of racial identity, injustice on the streets and mental health intertwined with common tales of university and relationships.

Later in the year, Dave proved his talent could stretch to TV screens across the world as he played a starring role of Modie in Top Boy. Along with the feature he released a track called Professor X. Originally meant for his Psychodrama album, instead the track, found a place on the programme’s playlist. Coming off the release of Psychodrama, it shows a more mature and tamed approach to his rap style. The master of words shows that he too, is a model of Professor X.

WRETCH 32 “His new album that just dropped. It’s all beautiful music.”

As Avelino was breaking through the industry with Iconic Ambition, he was swiftly taken under the wing of Wretch 32. A fusion of their creative forces saw them make Young Fire, Old Flame. The mixtape was released as a free download but received high critical acclaim from the likes of Complex and NME. Now, both continue collaborate and produce together music in their respective projects. So, it’s no surprise that Wretch 32 is on Avelino’s track list.

This October, Wretch 32 released Upon Reflection featuring grime heavyweights; Ghetts, Giggs and of course, Avelino. As the title suggests, the album became a retrospective into the rapper’s life and those who have had a great significance on him. Acting as a story book, Wretch 32 narrates his views on religion, success and even his relationship with Avelino. This piece is one to listen to on repeat.

Listen to the tracklist and follow Footasylum on Spotify here

Launch: Nike Blazer Mid '77

Tue, 21 Jan 2020 00:00:00 GMT

One of the oldest silhouettes in Nike history is back. Originally released in 1973 as the go-to basketball sneak, the Blazer has gone on to become an urban staple across the globe.

The iconic silhouette is best known for its clean look and signature oversized Swoosh to the side panel, and this week’s launch is no different.

Your Blazer, your style

Add a vintage finish to any outfit with a fresh pair of Blazers. Pair them with your favourite denim or casual cargo pants for an effortless every day look that will take you from the court to the streets.

Launching on the 23rd January, we have two new colourways in the Blazer Mid 77 for men and women. Take your pick from the white/black or white/blue; two perfect understated additions to your collection.

Fancy a browse while you wait? Discover our full Nike collection or our latest drops from all your favourite brands and set your alarms for 8am this Thursday.

Make Blue Monday Cool

Mon, 20 Jan 2020 00:00:00 GMT

Suffering with the January and Monday blues? We’ve rounded up the best all blue sneaks to help put a positive spin on the most depressing day of the year!

Feeling bold? Go all out with an all over statement blue trainer. Both these styles combine different shades and tones of blue, paired with an oversized Swoosh and white sole to tone it down a notch.

Go for the 270 React if you really want to make your trainers do the talking with your outfit, or play it safe with the classic easy to ear Air Force 1.

Not feeling so brave? Give a subtle nod to the blue theme of today in these understated sneaks. The all black and all white body is complimented by a pop of blue on the side Swoosh. Easy to pair with any outfit, the 270 React and infamous 97 will look great with your everyday joggers or your favourite pair of jeans.

Going blue in the sneaker department doesn’t always have to mean you’re making a statement with your footwear. Keep it tonal and casual with more muted shades of blue on simple silhouettes.

The React Element 55 is an easy to wear staple trainer that when paired with these pastel shades of blue and yellow creates the perfect everyday trainer.

Want something a little bold? The on-trend dad style of the adidas Falcon lends itself perfectly to handle the bolder shades of blue. Designed with an ombre affect from toe to heel, this one ticks all the boxes.

Still feeling the blues? Shop our lastest drops to bag yourself the latest must-haves before anyone else.

Women's Tracksuits: The Ultimate Off-Duty Look

Fri, 17 Jan 2020 00:00:00 GMT

Whether you're heading to the gym, relaxing at home or you just need that perfect Sunday shopping outfit a tracksuit is always the right choice. An easy off-duty option, a matching hoodie and joggers can make you feel like a boss without having to compromise on style.

At Footasylum we're the OGs of finding the hottest women's tracksuits of the season to keep you looking on-point on those dress down days. With sets from streetwear giants like Nike, adidas Originals and Calvin Klein we're hooking you up with the freshest sets.

Not sure which set to treat yourself to? We've got you covered. Discover our pick of the best women's tracksuits below and shop women's sweatshirts, hoodies and joggers to elevate your off-duty wardrobe.

Looking for a statement look? Sick of wearing black or grey? The adidas Originals RYV set in white is our pick for those gals who want to have an impact. An all-white tracksuit is a bold choice and we're here for it. Inspired by the 90s, the cropped sweatshirt features a two-tone logo and the classic 3-stripes on the cuffs pays homage to adidas' rich heritage.

The matching joggers take cues from the past and the present with two-tone branded taping down the front of the legs for a sporty aesthetic, French Terry fabric also makes this whole set unbelievable comfy.

If you want to keep it more toned down for a casual day, our sets from Guess and Calvin Klein and unbeatable. Both brands with an undeniable influence in streetwear, their tracksuit hook-ups will keep you looking your best whether you're chilling at home or finishing a workout. The simple black set from Calvin Klein is perfect both as a sweatshirt and jogger set or mix and match with your favourite pair of jeans or go-to t-shirt.

A grey tracksuit is a must-have in any wardrobe and luckily for you, we've got the hottest all grey hook-ups from Nike, For Those That Know and more.

New to Footasylum, For Those That Know create simple pieces with a big impact. Opting for simple looks with minimal slogans and logos, their tracksuits are the winter layers everyone needs to invest in. Their charcoal set with a cropped sweatshirt and joggers is one of our favourites due to it being so easy to dress up or down, whatever your style.

Obviously, it wouldn't be a round-up of the freshest tracksuits without the Nike Essentials set. Simple, comfy and a classic, every girl should have a Nike set in their collection. If you want to tone down your look the Essentials range is perfect due to its understated designs that never go out of style. Available in grey, black, green and red as a hoodie or a sweatshirt with joggers to match there is a style that will slip effortlessly into everyone's wardrobe.

Want more laid-back vibes? Shop the full women's tracksuit collection or shop them separately with women's hoodies, sweatshirts and joggers.

The Coats That Dominated The Winter

Wed, 15 Jan 2020 00:00:00 GMT

As we trudge on into the New Year, Fashion steams ahead presenting the latest menswear in London last week. The aftermath of the men’s Fashion Week festivities has simultaneously left us reflecting on the success of our men’s lines last year. As our library of brands continues to grow in 2020, we review one that proved particularly noteworthy this season.

Swooping in from the climactic mountain tops of snowy Canada, Zavetti Canada has flooded the streets of the UK leaving a noticeable impression this winter. We take a deep dive into the phenomena of the Zavetti Canada brand, looking at why they have become an all-round winner amid the chilly months.

“The only thing more important than your outfit is living your life”. Zavetti Canada’s mission statement is simple: Live your life, and look good doing so. But, finding the right clothing to equip you through all the challenges life throws at you, can often be another challenge within itself. Zavetti Canada intends solve the latter with uncomplicated, tech-wear meets every day casual.

Late last year, Zavetti Canada held their first pop-up in Manchester’s Arndale shopping centre. Their offering of coats, comprised of both soft and hard-shell outerwear became a best-seller in the short time that they were on sale. Now, Zavetti Canada’s outerwear has become an icon for winter. They have the ability to be chucked on with the reassurance that you will be comfortable yet look polished. With the unexpectedness of British weather, crossed with the hectic nature of modern life, this kind of clothing has become more than a want but a need.

For a coat to be truly versatile, taking you from one occasion to the next, it needs to be adaptable in aesthetic as well as function. While some would say that the puffer coat isn’t exactly black tie appropriate, Zavetti have transformed the treasured puffer into something smarter. Take the Tero Jacket: a mid-length coat with wide padded panels and an overarching large hood, which, when fanned out resembles a cape. Throughout the range branding stays minimal, one simple Zavetti Canada badge is placed on the arm with small maple leaf logo’s that show the Canadian influence on the brand.

It could be said that the success of the Zavetti Canada coats comes down to the fact that these coats bring quality, investment and longevity into one mixing pot where the outcome is one lifelong garment. Awash with charcoal greys and blacks, each coat can easily be paired with almost any outfit. And, given the minimal and timeless aesthetic, it stands to transcend seasonal trends and be a cold-weather staple for years to come.

Shop Zavetti Canada at Footasylum now.

Meet the Team: James McGhee

Fri, 10 Jan 2020 00:00:00 GMT

This month we caught up with our Head of Customer Experience, James.

James is responsible for our dedicated team of advisors who are on hand to assist our customers and provide a 5* service.

The Best of Women's Tommy Jeans

Wed, 08 Jan 2020 00:00:00 GMT

More than just a denim brand, Tommy Jeans are the OG’s of adding old school styles to new-age trends and if you’re looking to update your wardrobe for 2020 Tommy Jeans' women's apparel is the only way to do it.

With more edge than classic benchmark preppy brands, Tommy Hilfiger apparel has an extra boldness about them. This style was springboarded in the 90s by the hip-hop scene and rap royalty like Snoop Dogg, Russell Simmons, Raekwon, Aaliyah and Grand Puba all repping Tommy.

If you want to add a 90s aesthetic to your new year wardrobe we’ve handpicked our favourite pieces from the latest Tommy Jeans collection to land at Footasylum.

Looking for the perfect laid back hoodie which doesn’t compromise on style? Tommy Jeans has got you covered, their classic Badge Hoodie comes in a winter-ready deep red colourway which is perfect for styling with Tommy Jeans denim to take your off duty look to the next level.

Mix up your daily look with a Tommy Jeans women’s t-shirt, whether you’re enjoying a relaxing weekend or need a classic tee to turn the street into your catwalk, Tommy Jeans has got your t-shirt game sorted. From the Classic Long Sleeve style with block branding to the front to the Essential Stripe tee with small flag logo, there’s a Tommy tee for every occasion at Footasylum.

A Tommy Jeans jacket will also become your new best friend when the temperatures drop. With streetworthy puffer jackets available in monochrome hues and bright colourways, there’s a jacket for every outfit. For a fresh winter look, the Snow White puffer is a crisp addition to any wardrobe and will help you stand out from the crowd. If you prefer a bolder colour the Fur Hooded Jacket in Golden Glow is the only way to go. Featuring Tommy Jeans branding, we don’t know why this isn’t already a part of your jacket collection.

Shop the full collection of women’s Tommy Jeans clothing and add a laid back 90s aesthetic to your winter wardrobe.

The Ozweego

Fri, 03 Jan 2020 00:00:00 GMT

Meet the trainer that’s got everybody talking and rushing out to update their collection; the adidas Ozweego. Bringing futuristic vibes with early 90’s style to both the men's and women’s sneaker scene for 2020, don't let the Ozweego pass you by.

The fusion of retro elements and classic adidas stripes blend perfectly with the modern technology to bring a trainer that not only looks good, but feels good.

Designed with the 1998 Ozweego still firmly at the forefront of the silhouette, the shoe includes the iconic eyestay, Adiprene+ cushioning for extra support and a vibrant mix of mesh, suede and smooth TPU.

Not for the faint hearted, the Ozweego is a bold sneaker choice designed to make your footwear choice do the talking. Pair with a low-key joggers and tee kind of outfit or hit the streets in tailored jeans and all black sneaks with a bold sole.

Shop the collection of women’s and men’s Ozweegos online and in-store today to kick start your 2020 style revolution.

A Look Back At 2019 In Trainers

Wed, 01 Jan 2020 00:00:00 GMT

We’ve made it to 2020 and now it’s time to start the year of sneaks all over again, but not before we’ve taken a moment to look back at some of the biggest launches for 2019 at Footasylum.

From the Nike React Element 55 release in January (yes that was a year ago) to the huge Footasylum Exclusive release of the Air Jordan 1 Mid ‘Newspaper Air Times’, 2019 was a mega year for sneaker lovers, so sit back and join us for a look back at some of our highlights.

January: Nike React Element 55

The Nike React Element 55 came exploding onto the Footasylum sneaker scene in January and took off through the year to become one of the most recognisable Nike sneaks out there. At the time the silhouette was Nike’s most reactive sneak and was aptly named after the most reactive element on the periodic table. The Nike React is one of the few soles to showcase the rubber outsole pod structure along the sidewalls and features an integrated lacing system for an almost custom fit.

February: Vans ComfyCush

A classic in any wardrobe, a pair of Vans is all you need to look on-point without compromising your comfort. This was boosted even more by their ComfyCush technology release in February. The inconvenience of a tongue that just won’t stay in place was removed by including tongue tie-downs and a sole layered with ComfyCush foam paired with an added arch support takes your favourite Vans sneak to a new level of comfort.

March: Nike Air Max 720

Obviously, Nike wasn’t just going to stop at the React Element 55, last March they went even bigger. With the biggest Air unit yet, Nike launched the Air Max 720, featuring an oversized Air unit under the heel, the 720 showcased new technology while also being functional. Aimed at the 24-hour athlete, the Air Max 720 boasts unrivalled comfort and cushioning making your 8am commute, long day on the job and supermarket sweep even easier.

April: PUMA RS-0 Tracks

In April PUMA dove into their archives from the 80s and released the PUMA RS-0 Tracks. The original RS series from the 80s featured the first running shoe models to focus on technical aspects as well as the look of the shoe. The 2019 release pays tribute to the original collection but with a lightweight midsole. With a retro vibe and colour-popping these PUMA sneaks were a huge drop for April.

May: Nike Shox R4

The boing returned. A hero sneak from the early noughties returned in April and brought a sense of nostalgia with it. Nike Shox R4 bounced onto the scene in both a white and triple black colourway. Nike kept the silhouette of the sneaks pretty sleek while incorporating the famous bulky Shox pillars, exposing the classic shoe to a whole new generation of sneakerheads. Shox's most noticeable feature is the foam columns underneath the heel, which provide much-needed comfort and an added bounce and were the result of 10 years worth of research by Nike super designer Bruce Kilgore.

June: Air Jordan 1 Mid University Gold

Despite being released at the end of May, the AJ1 Mid University Gold took off in June and it’s clear to see why. The ‘Yellow Taxi’ colourway was ideal for the summer months. A black tongue, Swoosh and sole broke up the yellow sneak giving it a bit more wearability for when the weather isn’t so bright. Designed using premium and soft leather, the upper combined all of the features you have come to expect from the Jumpman including a canvas Jumpman patch and legendary winged basketball motif.

July: Converse Renew

In the same week that Glastonbury revealed their plastic-free policy and Sir David Attenborough managed to make thousands of festival-goers silent while he talked about plastic usage on the Pyramid stage, Converse released their classic silhouettes made from recycled bottles. The Converse Renew Canvas features recycled Polyethylene terephthalate (PET) created from millions of plastic bottles that are put in the bin every day. The sneaks still have the same feel as the original chucks but have a 100% recycled plastic construction.

August: Jordan Mars 270

One small step for man, one giant leap for Jumpman. In August we launched the Jordan Mars 270 in ‘Green Glow’ and ‘Fire Red’, these futuristic sneaks take inspiration from the Air Jordan 1, Air Jordan 4, Air Jordan 5, Air Jordan 6, and Nike’s Air Max 270. The Jordan Mars 270 was designed by Jackson Lewis Lee, Spike Lee’s son, and features a 270 air max unit in the heel and synthetic leather combined with a firmer Phylon midsole, to finish off the glimpse into the future of footwear.

September: Nike Shox Enigma

Last September saw Nike launch their nostalgic Shox for women with the Nike Shox Enigma in an on-trend ‘Cargo Khaki’ colourway and ‘Phantom’ white. A more feminine version of the Nike Shox R4, the Enigma was the perfect launch for a powerful female. Various layers and overlays on the trainer add an extra depth alongside a four-spring Shox unit in the heel surrounded by Pebax and TPU plates for comfort and support.

October: New Balance Roav

Forever on the hunt for a comfy sneak? October has got you covered. The release of the New Balance Roav was the perfect example of how to combine aesthetics with comfort. New Balance Fresh Foam cushioning provides optimal comfort and the Ultra Heel technology gives the sneak a secure fit so no more sneaks slipping off your feet. Combined with a slick all-black colourway this release is perfect for anyone who doesn’t want to sacrifice their comfort over style.

November: PUMA SMU

November 2019 saw an exclusive release of the PUMA RS-0 drop at Footasylum. The Trace RS-0 was inspired by the PUMA running system from 1987 and launched in two dynamic colourways of black and grey stone, with hints of red adding an extra layer to the sneak. Our campaign for the launch featured NME- award-winning rapper Avelino and was inspired by innovation.

December: adidas OZWEEGO

As we neared the end of the decade adidas Originals took us back to the 90s with their adidas OZWEEGO silhouette. Combining elements of the 1998 OZWEEGO 3 and adiPRENE technology brought us a lightweight and comfy sneak that allows you to rep the dad trainer trend of 2019 that’s not looking like slowing down.

Want to keep up to date with all the fresh new drops in 2020, keep it locked into The Lowdown and check out our Just Landed page for all the freshest sneaks.

Nike Air VaporMax: The Pinnacle of Air

Mon, 30 Dec 2019 00:00:00 GMT

Released in 2017 after a seven-year journey from ideation, the Nike Air Vapormax has become a solid staple in Nike's portfolio of classic sneaker silhouettes. Easy to style for any occasion, the Nike Air VaporMax is an innovative sneak that doesn't compromise on aesthetics.

Behind the final design is seven years of research into how to use Air and incorporate it into a sole. Designers, Tom Minami and Zachary Elder wanted to create a sneak that focused using as little Air as possible by using it wisely to support the stride of a runner.

Taking Nike's legendary cushioning technology that started in 1987 with the Air Max 1 and focusing on pressure maps of the foot Elder and Minami were able to create a tread pattern containing Air in the most important places.

Moving away from the traditional trainer build of a midsole and outsole, the VaporMax has one single unit featuring connected pockets of Air. The Air is less pressurised than earlier Air sneaks making the VaporMax more lightweight.

As the Air moves through the single unit the pressure points underneath the foot change giving the effect of a piston. With every step being pushed into the Air unit releasing giving you a springy bounce with every stride.

For the visual design, Minami wanted the sneak to look as though the wearer was walking on air, resulting in the translucent Air sole to give the appearance of floating.

To keep up the lightweight approach, a fly knit upper sits above the translucent sole making this sneak ideal for running or leisure.

Here at Footasylum, we stock the hottest collection of VaporMax, including the VaporMax Plus.

A celebration of both VaporMax and Air Max Plus, the VaporMax Plus takes the wavy Air Max Plus upper and combines it with the futuristic sole of VaporMax to create an unrivalled sneak for the streets.

With a whale-inspired arch in the midsole, and a neoprene upper with debossed details and classic Swoosh the Nike VaporMax Plus is a must-have sneak for anyone who wants to look fresh without compromising on comfort.

Shop the full collection of VaporMax online and keep an eye on our Just Landed page for any new releases.

Meet the Team: Victoria Dean

Fri, 27 Dec 2019 00:00:00 GMT

This month we caught up with our in-house SEO Copywriter from our ecommerce team. Vicky heads up the team responsible for all our on-site copy and making sure we keep in Google's good books.

When she's not churning out copy, she's normally at home having a breakdown over her two-year olds terrible twos or her British Bulldog Cedric's antics.

Your Christmas Day TV Guide

Tue, 24 Dec 2019 00:00:00 GMT

Not got your Christmas TV schedule boxed off yet? Footasylum has got you covered, discover our picks of the best Christmas TV for 2019 that will see you right through from opening your presents with Top of the Pops to regretting that last slice of cheese with First Dates.

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BBC 1 11.35am Top of the Pops

Kick your day off with a mixture of the latest tunes and some festive bangers with Ferne Cotton. A classic program that sets you up for a day of celebrations after a fry up full of the knowledge of this year’s Christmas number 1.

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ITV2 2pm The Grinch

One for all the family, you'll struggle to find anyone who doesn't love the Grinch. The perfect pre-dinner warm up, get yourself feeling all festive and refreshed with some overly-cheery songs from Cindy-Lou and the rest of Whoville.

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CH4 4.55pm Home Alone 2

A classic not to be missed. Follow Kevin’s adventures through New York as he comes face to face with the wet bandits for the second time. Get the snacks at the ready and claim your position on the couch as you install full post-dinner festive mode.

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BBC1 8.30pm Gavin and Stacey

This is the big one. Our favourite Welsh couple return to our screens for one time only with their highly anticipated Christmas special. This is perfect viewing to help soothe the expanding waistline and impending sore head.

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CH4 9.30pm First Dates at Christmas

What better way to end the day than with Fred and his team using their match making skills over the festive period? Tis’ the season of love, and if previous Christmas specials are anything to go by, this instalment won’t be short of tears, laughter and unfortunate first date mishaps.

Christmas Sale: Top Sneaker Picks

Tue, 24 Dec 2019 00:00:00 GMT

Whether you're wondering how best to spend your Christmas money or you just fancy treating yourself for making it through the festive season, there's only one place to find the hottest trainers for the best price- The Footasylum Christmas sale.

Our unbelievable sale kicked off today and if you can't quite decide which sick pair of sneaks you want to treat yourself to we've done the hard work for you and picked the hottest trainers for men, women and kids in our Christmas sale.

Men's

Our three favourites are the ideal sneaks for winter. One of the freshest silhouettes for 2019, the black Ozweego with green accents is leading the way this Christmas. Or if you love a classic all-black sneak, the Air Max 200 in triple black should be going straight in your basket, featuring 200% more air underneath the heel, if you love the 270 or 180 this is the sneak for you. Tap into the utility trend of 2019 with the winterized RS-X from PUMA, available in a black and olive colourway these bold sneaks are a steal at just £54.99.

Women's

Nothing says Christmas more than glitter right? Well, these Converse Galaxy Dust sneaks are the perfect sale pick up for a girl who loves to add a bit of sparkle to her streetwear look. If you're preparing for summer and want an all-white sneak, the PUMA Cali in white with black accents is one of our favourite sneaks in the women's Christmas sale. With Nike's biggest Air unit underfoot and a bold aesthetic, the Air Max 720 Glam Dunk is a must-have for any sneaker lover. The simple platinum colourway makes it easy to style and the maximised Air unit provides unbeatable comfort.

Kids'

If you're looking to treat the kids during our Christmas sale we've got it covered. The Continental 80 from adidas Originals, is one of the classics, a favourite from the 80s this sneak has a classic silhouette and offers unbeatable comfort- perfect for growing feet. Jordans are our thing here at Footasylum and we've got a classic pair in our sale. This Jordan Access sneak in black and red will seriously level up your kids' style. An inspiring hybrid of the Air Max 270 and React Element 55, the Air Max 270 React has been reduced to just £59.99 and is a complete steal.

Shop the full Christmas sale to bag yourself some unbeatable streetwear bargains.

Exploring New Age Jordan

Sat, 21 Dec 2019 00:00:00 GMT

The future of Jordan has always been filled with exciting possibilities and prospects. As the most prominent brand in the basketball market, they are constantly looked at for the next developments in design and sneaker tech. Over time, the people who designed the Jordan sneakers were dubbed “innovators” and “engineers”- developing and inventing new materials and sneaker systems.

Earlier this year, Jordan brand released their 34^th edition; the Jordan XXXIV. The newest Jordan model displaying how dynamic design and lightweight engineering can seamlessly come together on a performance sneaker. The model embodies the brand’s progress in sneaker engineering. An evolution from the simplistic design of the Air Jordan I to their lightest ever basketball sneaker, the Air Jordan XXXIV.

(clockwise) Image 1, © Image author: Kip Koech, Source: flikr.com
Image 2 © Photo by Steve Lipofsky, 1987-88 NBA season, Source: basketballphoto.com
Image 3 © Sketch by Jordan Brand, 2019

Their unrivalled success in producing stand-out basketball sneakers and apparel has meant that Jordan brand have moved into other industries and countries, diversifying their product and expanding their legacy. 2016 marked the brand’s movement to Paris, as their opened their first European store on the 12^th arrondissement. Jordan Bastille store brings a basketball focussed shopping experience like no other, encouraging shoppers to try on and test Jordan product in one space.

This year, the brand debuted at Paris Fashion Week. A first for any brand of its type. The House of Jumpman saw a Parisian house transformed into a Jordan haven. Filled with various basketball installations, a basketball court for contests and panel talks from the Jumpman family. The House also premiered the new Jordan x Paris Saint Germain football kits and apparel in an exhibition, a new age venture of Jordan brand.

Back in 2018, Michael Jordan announced the partnership between 2 sporting powerhouses. Later that year, PSG wore the sleek black and white Jordan kits on the pitch for the UEFA Champions League- a global catwalk watched by the millions. The brand noted, “The Jordan Brand x Paris Saint-Germain collection delivers holistic performance and lifestyle offerings”, showing the versatile collection could stretch from being worn on the court to leisurely too.
The partnership is now on its second season and has paved the way for other exciting cross football and fashion collaborations, including that of Palace and Juventus FC.

Image 4 © Image author: Jason Smith 1988 Source: flikr.com
Image 5 © Photo by Nathaniel S Butler/ NBA Photos 1998 Source: flikr.com

As the Jordan brand has grown over time, their resonance with music artists and other celebrities has followed with it. And while many relate to the success, perseverance and passion that the brand was built on, Jordan have found their endorsements in people who are considered “change makers”. Not just celebrities, but those who are activists for change in the world. Most recently, Jordan launched a “Fearless ones” campaign where they invited a number of change makers to collaborate and transform a number of Jordan sneakers. But, one of the most prized celebrity collaborations is Travis Scott’s Jordan sneakers. Now on his third collaboration, the rapper has elevated the sneakers into a high fashion realm. Wearing the sneakers with designer clothing at black-tie settings.

As the empire of Jordan expands, the brand extend their library of sneakers, and stories too. The people who wear the Jordan sneakers have built a community of likeminded people. From musicians, to artists and of course, basketballers. The brand reminds us that we are all alike no matter what we do, we should strive to be brilliant, and there is no better way to do that than unite.

Shop the new age Jordan franchises here at Footasylum.

What your nativity role says about you

Thu, 19 Dec 2019 00:00:00 GMT

We all remember the pressure of the school nativity. Will you get the part you want? Will you remember your (two) words? Will you stand in the right spot?
Well just to add to the pressure, let’s take a look at what your role says about you!

Mary

If you got Mary, you were the Queen Bee. The loud one with bags of confidence that could be trusted to remember all her lines and most importantly, not drop baby Jesus. The sass you need to do Mary justice is something that will stick with you for life.

Joseph

In order to bag yourself the leading male role, you just had to be cute. A man of little words, you just had to stand there and look cute in a tea towel. It’s debatable if this is a talent required in adulthood, though.

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The Star

Again, another cute role, but ultimately this was given to the nimblest of the class as it usually involved balancing on one of them awful wooden benches or a chair for about an hour so you were always in plain view.

A Shepherd

The shepherds were the naughty crowd. The lads of the class; mad for the banter, reports could be improved and only cared about PE.

A King

The kings were the big dogs. The special three chosen to give gifts to Jesus. You had to be trustworthy, confident and reliable. Some might argue that the king qualities are the ones you need most to succeed later in life. I bet all the kings are winning at life right now.

An Angel

The clue is in the name, but if you were the angel in primary school you had to be angelic. Quiet, polite and looks good in white. All good qualities to carry through life.

Bauble Number 3

Every play has one, and every year they seem to get more and more obscure. From mice and lobsters to trees or doors, we’ve heard it all. I’m afraid if you were not part of the original line up, your skills are limited, you can’t be trusted with props or lines and you probably shouldn’t quit the day job.

Your Christmas Night Out Look Sorted

Mon, 16 Dec 2019 00:00:00 GMT

Got a big night out planned over the festive season? Not sure what to wear? Don't worry, Footasylum has got your back as always. We want to make sure you look fresh while out with the lads which is why we stock the best clothing from the biggest brands to give your night out look an edge.

Discover our three favourite looks below and build your whole outfit from scratch or pick up that statement tee or must-have jeans to finish off your look.

With the freshest polo shirts, jeans, t-shirts and footwear from brands like Alessandro Zavetti, Cruyff, Hugo Boss and more we've got your Christmas night out look sorted.

All Black

All black everything is one of the most classic looks out there and if you want to keep your look simple a one colour palette is the best way to do it.

Starting with the kings of night out clothing, the Métissier Paris Oria t-shirt is a statement tee, featuring orange graphic branding and a slim fit silhouette, you'll look on-point repping this on your night out. Style this tee with a simple pair of Asylum spray-on jeans and the black Cruyff Lusso X FA sneaks to complete the look.

Go For Gold

Of course, it is the festive season which means it's almost compulsory to wear a bit of gold in the run-up to the big day. If you want to do this a bit more subtly than wrapping yourself in tinsel we've got the solution.

Alessandro Zavetti's collection of graphic embroidered tees were made for a night out, and for Christmas, the Golden Growl tee is the one. Featuring intricate embroidery and a statement graphic, the Golden Growler looks on-point with the Alessandro Zavetti Acardi distressed jeans. For a splash more gold (come on it is Christmas) style the look with the Cruyff Montanya X FA Trainer with gold accents on the heel.

Smarten Up

Got something a little bit more formal? A polo shirt and checkered pants combo is the look you need. Keeping it comfy without sacrificing your style.

A black polo from EA7 has been a night out essential since clubs were built, the ultimate smart-casual piece. The Visibility Logo Polo Shirt from EA7 features the same silhouette we all know and love with the brand's unmissable logo to the chest, combine with a pair of Métissier Paris Setino Tailored Pants and BOSS Futurism Tenn Trainers for a smart look that will suit any occasion.

Still, looking for that perfect night out look? Shop the full collection of night out clothing to find your new look.

The Jordan Effect

Sat, 14 Dec 2019 00:00:00 GMT

For a young brand, Jordan has had an exponential rise to the top of the sneaker market. After an uncertain inception, which saw the first sneaker banned on the court, it broke free of the criticisms and scrutiny and found a hailed position in the sport and sneaker markets.

Today, Jordan’s iconic Jumpman logo has become as recognisable as Nike’s Swoosh and Coca Cola’s red and white branding. It continues to ripple across the world through its growing presence in industries of Fashion and Football. And, while some people merely enjoy the ever-expanding range of Jordan’s, others have gone as far as to build careers and hobbies on the legacy of the brand. Basketballers, stylists, photographers- so many have adopted the Jordan sneaker and revolved their world’s around it.

In this article, we explore the Jordan effect: how Jordan entered the lives of some of the biggest Jordan fanatics and, their view on where the brand is heading in the future. Keep reading for their Jordan stories.

Find your signature Jordan here at Footasylum and create your Jordan story.

Launch: Air Jordan 11 Retro Bred

Wed, 11 Dec 2019 00:00:00 GMT

Landing at Footasylum on the 14th December 2019 at 8am in men's and kids' sizes is the highly anticipated Air Jordan 11 Retro in one of the Jumpman’s most popular colourways- Bred.

Whilst classic colourways from the Jumpan like ‘Concord’ and ‘Space Jam’ are loved by sneakerheads, the ‘Bred’ colourway is often referred to as the pinnacle of the AJ11 colourways.

This colourway was worn by Jordan during the 1996 NBA Playoffs and through the Chicago Bulls’ unbelievable 72-10 season in 1995/96, making this colourway a must-have for any sneakerhead or sports enthusiast.

Originally designed by Tinker Hatfield and Michael Jordan, this sneak broke all the rules in 1996 as it was the first time that patent leather had been used on a basketball sneaker.

The classic combination of black and red has been offset by a striking white midsole which contains the midfoot carbon fibre plate.

A nylon mesh upper has been paired with smooth leather on the heel and a black patent leather mudguard wrapping over the toe box and the heel, true to the original 1996 Retro Bred, the patent leather has a high cut.

The sneak has been previously re-released in 2001, 2008 and 2012, but the 2019 release of the sneak will resemble the original from 1996 with higher-cut patent leather and the number 23 on the heel- a nod to Michael Jordan’s classic jersey number.

Want to cop a pair? These sneaks will be available online from 8am and in the following stores on Saturday 14th December:

Men's AJ11 Retro Bred

Manchester
Birmingham Bullring
Stratford
Croydon
Bromley
Bexley Heath
Lewisham
White City

Junior AJ11 Retro Bred

Manchester
Liverpool One
Birmingham Bullring
Stratford
White City

The Ultimate Kids' Christmas Gift Guide

Tue, 10 Dec 2019 00:00:00 GMT

Whether you’ve got an awkward teenager to buy for or a toddler outgrowing their sneaks, we’ve got something for everyone this Christmas.

The Teenager

They might not be feeling festive just yet, but they will be once they open these. If you’re feeling spendy a pair of Nike’s will always go down well or if it’s just a stocking filler you’re after, check out our huge range of accessories.

The Kid

You can’t go wrong with the latest Kings Will Dream clothing. From hoodies and sweats to joggers and coats, treat them to something from the latest collection to earn yourself some serious brownie points.

The Toddler

Not only are new shoes a great practical gift for toddlers, but you will still bag yourself the wow factor with any of these micro-size sneaks. Go classic with some Vans or Nikes, or really wow them with something from the Converse kid's collection.

The Ultimate Women's Christmas Gift Guide

Tue, 10 Dec 2019 00:00:00 GMT

Whether you’re playing Santa and making a list and checking it twice or you’re sending out a last-minute wishlist, so you don’t end up with a bath bomb set (again), our collection of women’s gifts has got you covered whatever the budget.

Discover coats and sneakers for that star gift and beanie hats and socks for those little last-minute stocking fillers in our Footasylum’s Women’s Christmas gift guide.

The Big One

Still not picked up their main present? Struggling with what to get for that streetwear lover in your life- we’ve got it covered. You’re guaranteed to impress with one of our picks from our premium collection of Christmas gifts.

Looking for the perfect gift for a sneakerhead? These Nike React Element 55 in a Pale Ivory and Pink colourway will definitely put a smile on her face on Christmas morning. Nike’s most reactive sneak to date, the React Element 55 is all about reacting to the wearer and their movement. Named after the most reactive element in the periodic table (Caesium) this sneak will get an out of this world reaction as a gift.

If they prefer a chunkier silhouette the AF1 Shadow is the sneak to wrap up. The iconic Air Force 1 has been given a makeover with a double swoosh and coloured accents which will make any outfit stand out this winter.

Everyone knows a girl obsessed with leopard print right? And we’re loving this Levi’s puffer jacket with a stand out blue and pink leopard print design- dreamy. Perfect for styling with a simple pair of jeans, this jacket will keep them warm while looking fresh.

Of course, Christmas means glitter and if you're looking for that perfect gift for the sneakerhead in your life who loves a bit of sparkle and diamonds just won't cut it, the Comverse Galaxy Dust collection is the place to look. Our particular favourite is the black and silver High-Top silhouette, perfect for those festive parties or the big day, she'll definitely be happy unwrapping this on Christmas day.

Stocking Fillers

Looking for those last-minute bits or the perfect Secret Santa present? Our collection of gifts under £25 features hats, socks and t-shirts made for the streets.

Everybody needs a hat, whether your recipient is heading off on a ski holiday or just braving the cold streets of the UK make sure they look fire wherever they are with this adidas Originals Bobble Hat. A classic shape that suits everyone, this simple design is a winner for Christmas.

Another item you can’t go wrong with is a classic white tee, and Tommy Hilfiger is the OG of the white tee. Their slim-fit women’s essential t-shirt is perfect as a base layer over the winter or ideal when paired with shorts during the summer. Get them a gift that will see them through the year this Christmas.

One gift we’d love to find under the tree here at Footasylum is the Cropped Utility Sweatshirt from Daisy Street. The utility trend was huge for 2019 and it doesn’t show any signs of slowing down so give the gift of trend this year and keep them looking on-point this season.

A girl can also never have too much underwear and this glittering Tommy Hilfiger set is the perfect treat for Christmas day. Featuring signature Tommy branding and a flattering high leg brief, the full set is a little bit over the £25 mark but you can either buy just the bralette or briefs or splash out on the full set.

Looking for more gifts? Discover our full collection of women's Christmas gifts to make sure your Christmas shopping is boxed off.

The Ultimate Men's Christmas Gift Guide

Mon, 09 Dec 2019 00:00:00 GMT

Not sure what to buy the man in your life this year? Whether it’s your boyfriend, best mate, little brother or even your dad you’re shopping for, we’ve got you covered with a selection of trainers and apparel that are sure to be a hit.

Nike Air Force 1

If you want to play it safe, you can’t go wrong with Air Force 1. One of the most famous silhouettes from Nike, the AF1 comes in a colour for everyone. From the timeless all-white sneak to the bolder yellows, reds and blues.

adidas Originals Gazelle

An adidas classic that is a staple in every man’s collection, the Gazelle is a great every day trainer to take your guy from the shops to the bar. Available in a range of colours, get a shoe tailor made for your recipient.

Premium Sneaks

Want to go all out this Christmas? Here’s a quick rundown of our most premium trainers to earn you extra brownie points this year.

The Air Max 720; the biggest Air unit to date for the man who wants to make a statement.

The Air Max 97; a retro trainer with a modern twist, you can’t go wrong with a 97.

The Nike 270 React; a hybrid of the React and the 270, this trainer brings a statement Air boost, a pop of colour and all the technology.

Jordans; originally a basketball sneak, a pair of Jordan 1 will bring a bit of the court to your streetwear guy.

Gifts on a budget

Looking for a stocking filler or a practical gift? You can’t go wrong with a good old pair of socks or gloves.

We’ve got socks from Kings Will Dream, Nike and Under Armour or you can go all out with a special set from Ralph Lauren or Boss.

When it comes to gloves, go extra with a pair of E-tip gloves for all your touch screen loving man or keep it simple with a pair of Nike knitted gloves.

The Story of the Jordan Godmothers

Sun, 08 Dec 2019 00:00:00 GMT

Like most sports, basketball has a long-winded history of disregarding women from the game. It wasn’t until the latter half of the last century that women’s basketball was truly recognised and given its own division in the NBA, Olympics and other smaller leagues. Though it was a step in the right direction for women, they still played second fiddle to the major leagues of men’s basketball. Like hand-me-down clothes, women received the same uniform that was given to men, and the same sneakers too.

Women were proving they were just as good as men, not having the right attire was problematic. They required clothing and sneakers that was tailored to the women’s form. And, as fans off the court started to adopt men’s basketball sneakers in streetwear styles, a cry for better women’s sneakers was only intensifying.

In the 90’s there was a slow insurgence of women’s basketball sneakers into the mainstream market. Nike extended their collaboration roster with female basketball legend, Sheryl Swoopes. However, Michael Jordan took a different approach to women’s endorsements at his brand which would see them leading the women’s basketball market.

As women’s basketball was starting to get the attention it deserved, women’s basketball icons began surfacing in the WNBA. Aside from Swopes, a young girl in high school basketball was starting to raise eyebrows- Maya Moore. She later progressed on to Minnesota Lynx where she stayed for the most part of her career.

Maya Moore had a presence on the court which was similar to Michael Jordan’s: dominating, hungry and fierce. Moore was on the Jordan endorsement roster for a long while before she received an official collaboration offer. But she became a figurehead for the brand’s women’s sector and embodied the life of the brand thoroughly on the court. The first Jordan sneaker collaboration would be with someone far from the athletic world.

Steering away from endorsements with athletes, an unconventional route venturing into the women’s market saw the brand take Vashtie Kola under their wing for their first women’s collaboration. Vashtie Kola rose to prominence in the early noughties as a music video producer and filmmaker. As she moved into the public eye, she became known for her unashamed tomboy style, showing how easily transferable Jordan sneakers were from the court to the streets. After her Air Jordan 3 sneaker birthday cake went viral in 2010, she found herself part of the Jordan family in a matter of days and designing her own Jordan sneaker. The Vashtie “Lavendar” AJ2 was given a purple colourway to pay tribute to her clothing line, Violette, and additions of metallic purple and silver for a design feature that girls were craving.

While Vashtie was bringing Jordan sneakers into the fashion world through her unique style, Moore was working on her first Jordan collaboration. Her debut sneaker collaboration came in the shape of a dark obsidian AJ1 with a fuchsia sole, a colour that would feature heavily across the rest of her Jordan collaborations. Her latest project with the Jordan brand was a co-collaboration with stylist to the celebrities, Aleali May.

Like Vashtie, Aleali isn’t an athlete or basketballer in any capacity, but was surrounded by the world of Jordan’s in her youth by her family, LA culture and the Lakers. The celebrity stylist’s first collaboration with Jordan brand was her take on the shadow: the AJ1 Satin Shadow, which took inspiration from her hometown and the vintage textures of basketball uniforms. She went on to produce 2 other collaborative shoes and stands as a driving force for the Jordan brand to high fashion style.

Aleali’s plush line of Jordan sneakers has more than glitz and glamour. It stands as a symbol for staying true to yourself. In a recent video, Aleali cites the male centric influences on her style, from basketball to men’s slippers. But it took a fearless energy for her to be able to sport the styles on the streets, even when there wasn’t many others doing the same.
Now she acts as a role model for young girls to explore their identity through styles. In her two-part collaboration with Maya Moore portrays this idea; two women in two industries but using Jordan’s as their tool to represent their background and the importance of coming together to celebrate differences.

Empowerment is as important now as it was when women were just finding their feet in the industry. With gender pay gaps still substantial in basketball, it’s up to the women to show unity and power for a change.

Earlier this year, female basketball stars’ Kia Nurse and Asia Durr joined the growing Jordan family. The two athletes have become icons to young girls, showing that basketball isn’t just a hobby but now, a viable career path for women. In a new campaign by the brand, Nurse shared her view on Women’s basketball and the importance of unity. Power in numbers means more people are aware of that women need more support in a traditionally male dominated careers and hobbies. As the Jordan family continues to grow, it sets an example across the whole basketball world- that ladies are here to stay.

Join the Jordan family and shop the women’s Jordan range on Footasylum today.

From MCR to LDN: In Pursuit of a Dream

Fri, 06 Dec 2019 00:00:00 GMT

The Jordan franchise is heavily cemented into the music industry. Since the 90’s, the Jordan brand has had as much influence on Rap and Hip Hop, as much as the as the artists within the genre have had on the sneakers. Over the years Jordan has lent its sneakers to an array of artists to form their recognisable identities including that of Jay Z and Biggie. From basketball to music, the brand continues to inspire and bring together people who shoot for the stars and aim for greatness.

To celebrate the AJ1 Newspaper Air Times, we hosted 2 store events with a line-up of exciting local talent. The mix of DJ’s and rappers who were chosen to perform, courageously embodied the same spirit and passion as Michael Jordan in his glory days. Hungry and ambitious: they are all in pursuit of a dream, which is why we invited them to help us celebrate the of this shoe and the Jordan brand.

[MCR] In Manchester, a growing community of music artists are rising out the cracks of the city’s cultural scene. We call it a community because these young talents often perform side by side, supporting one another in their endeavours.

"You have got to stick to the soil- stick to the roots.
Manchester is where it is at."
-Zeph

November 21^st marked the first event ahead of the launch. In the heart of Manchester, the Footasylum Arndale store was transformed into an inviting event space. A stage was built in the middle of the store, surrounded by the breadth of sneakers on the shop floor. By 8pm, the store was ready to be filled with the new sounds of Manchester.

"We have already changed up the Manchester
music scene but there's more to go."

-DJ WIN

"I don't confine myself to
one type of music."
-DJ Yemi

Ahead of the performances, we caught up with the boys to hear their stories, their hopes and their aspirations. It was evident that they all had a shared passion for being great in their field. For many of them, their musical journey had only commenced in the past couple of years. It may explain why they were all so hungry for success. So much so, most of them were making music alongside school work and other studies, especially DJ Bankz who mentioned he had an assignment in for the next day.

"I'm just trying to let everyone know that
people may be doing something but
that doesn't mean you have to follow."
-Nemzzz

Their energy was infectious, all bouncing with the urge to constantly create and perform. Each one of them was doing something totally different to the next. Nemzzz spoke of how he didn’t use typical derogatory terms in his rap. While, Zeph excelled at his faultless freestyles. And, DJ Win’s mission was to make sure talented individuals like these were being heard across Manchester and even the country. Together, Nemzz, Tyreezy, Zeph, DJ Win, DJ Yemi, DJ Bankz gave a stellar performance which left a lasting impression on everyone at the event.

[LDN] From rising talent, to a pair of artists who have now firmly got their foot in the door of the industry- Young T and Bugsey. The pair acted as the faces of the AJ1 exclusive campaign, and so it was only right we invite them down to perform at our London store event.

The duo have made a quick rise to the epicentre of British music with their afro-beats meets rap sound. Collaborating with the likes of Aitch and Not3s who have also made a splash in the UK music scene, they are determined to work their way to the top. But for the pair, remaining true to their roots is a key focus. As well as incorporating their Jamaican and Nigerian heritage in their music, their hometown of Nottingham which plays a big part in who they are as artists. Now, the Young T and Bugsey act as role models to boys aspiring to make music outside the capital. They show that anything is possible, as long as you put remain determined and focussed.

"How you dress and express yourself, is
going to relate to your music. Music and
style go hand in hand"
-Young T and Bugsey

As we caught up with the boys on the Jordan release they mention how their style has played a big part in their journey. The Jordan is intrinsic for their artistry, it’s their style, and therefore, who they are. Wearing the exclusive Jordan’s at the event, they performed their cultural anthems to the crowd. Their sound amplified across the Stratford shopping centre, attracting late night shoppers to the store to catch a glimpse.

At the event we spoke to a few guests of their opinion of the AJ1 Exclusive. It seemed the overarching view was that the Air Jordan was a classic. One man who was dressed in a cheetah jacket and a pair of Jordan 1’s said “It’s stylish, easy to pair, you can’t go wrong” while another stressed how Jordan’s stand as a “heritage piece”. And it’s true, the people who have worn the Jordan’s over the years, are the ones who have brought their stories to the build heritage of the Air Jordan I.

Create your story in the Air Jordan I Newspaper Air Times, and catch the relaunch of the shoe on Saturday 7^th December at 9am online and in-store.

Meet the Maker: Hoodrich

Tue, 03 Dec 2019 00:00:00 GMT

In the past five years, Hoodrich’s founder, Jay Williams has brought his vision for a fresh streetwear brand to life. Oozing with grit and determination, Jay talks about how he made his dream for Hoodrich into a working reality. The streetwear brand has never looked back and as a result, their growth has only accelerated. Now that Hoodrich is stocked on the highstreet, Jay took the initiative to hire Martin Garbett early last year. He now acts as the brand’s creative director, using his extensive knowledge to translate Hoodrich’s aspirational ethos into their clothing and photoshoots. With more collections and more plans to expand bigger, there is only great things in store for Hoodrich.

Looking out onto the city that birthed the brand, the Hoodrich studio sits on the outskirts of Birmingham city. In the small and humble studio space, sheets of designs are plastered across the widest studio wall, large prints of photoshoots hang high and Jay is sittting in the central focus of the room with his team working busy around him. Entering the room, we are greeted with the warmest welcome and we quickly get down to the story of Hoodrich.

How did the idea of Hoodrich the brand come around?

Jay: At a very young age, I started to get into clothes, I tried to look fresh. I used to watch Wiz Khalifa’s Day to Day, which were episodes he used to put out on YouTube and I was just inspired by the lifestyle he was living- he was doing what he wanted but still looking fresh. When I got into my later teens, I was very much into American streetwear, and I used to spend all my money on clothes. I loved the process of finding new stuff, ordering it and then it coming and unboxing it. It got to the point where my wardrobe was pretty full of American brands. I said to myself, ‘I’m obviously really passionate about clothes, why don’t I just try and start my own brand’.

‘From Nothing to Something’, How does your slogan reflect the life of the brand?

Jay: Hoodrich is all about transition. The word “Hood” is somewhere you are at in life and “Rich” is somewhere you aspire to be. So, it’s about going from where you at in life, to where you want to be. Ultimately that’s Hoodrich- from nothing to something. It’s about me proving to myself that I can create something out of nothing and that’s our ethos. We push this in our socials. Whenever we work with someone we ask ourselves, do they align with the brand’s message? Do they fit what we’re about? It’s what the brand represents. We started from nothing, and we still have big ambitions.

So, when the concept had been decided, how did you go about putting it into play?

Jay: The poundshop! I had the idea and the first thing I did was buy notepads, folders, pens- just everything so I could get my ideas out on paper. I had never started a business before I had never done anything like this before, I knew nothing just what I had been told. I had to figure it out myself. There was a lot of research involved after I made notes- googling, having the initiative to pick up the phone and ring people, getting out there, meeting people face to face. For me the hardest part was coming up with the idea, so from then, there was nothing that could stop me from taking the necessary steps so the brand could get to where I wanted it.

Looking back on your journey, what do you think helped the most to get your brand out there?

Jay: Firstly, it started with my vision. My vision for the brand is so strong, I know exactly what I want. By me having the clarity, it enabled me to go and figure out exactly what I need to do. Social media has helped massively, because when we started in 2014, the brand started with a video, not a photo. I wanted it to be different. I wanted to start as I meant to go on.

Moving onto design, talk us through the typical Hoodrich design process.

Martin: I understood the brand when I first came on-board, I was on a level where I could go somewhere with it. Whenever we start the design process, it begins with research, we share these ideas and research, any inspiration on Instagram. It’s an on -going thing, you have to eat, sleep and breathe this process otherwise you won’t ever progress. We start with the new collection, what is in the range plan and then we design around that. Then it is up to me to produce this. Jay trusts me a lot with the design aspect, and to be trusted is great as it gets the best of my ability out and fullest attention. It doesn’t go, that’s alright I’ll make that- it’s a full process that allows us to get to a stage where the product hits the shop floor. It goes from initial research, cadding, development of ideas, sampling, reviewing.

What are your standout pieces from the new collection?

Jay: Mine is the OG Drip hoodie. It’s slightly different to the rest of the hoodie’s, this one comes up a bit higher. We have the 3D injection print on the front which is a premium logo application. We worked on this in Istanbul at the factory. We had a good response to this sort of thing, and it’s something the brand will use more moving forward. There are some modern jet pockets, open hem, with toggles for closure and a badge. There is a 3-panel hood for customers who are conscious about their hood fitting nicely.

Martin: My favourite is the utility vest. It’s quite detailed and technical, and a really creative piece, which will be a big seller moving into the new season. We have focussed on the finer details- the branding on the zip pullers, the buckles, the zips. There is already a demand for it, people are already asking where they can buy it. It’s one of my defining moments as a designer and shows who we are.

How much has the operation behind the business grown in the past 5 years? Is there a bigger team behind you now, is it still a family feeling business?

Jay: When I first started in 2014, the brand has grown a lot. Along the way I have worked with a lot of creative individuals from photographers, to designers, artists, people in the creative industry. We are a small team, right now we are going through a growth period where we have all had to step up our game. I only want to work with people who have a real passion for the project and the people I chose to work with, do have the passion.

Your brand seems to always be growing, but do you think there was a moment you felt you had reached success?

Jay: Young people who have businesses or who set out to do something, they think it’s that one thing that’ll make them blow up. It’s easy to think that. As a brand, you think ‘oh if I get so and so to wear it, or if I get it in this shop’, they’re going to blow up. It might help elevate the brand, but we’re on a marathon. It’s a never-ending ladder for me, so I look at any big move as just another step on the ladder.

Where do you see yourself, and the brand going in the next 5 years? Do you visualise and plan that far ahead, or do you only focus on the short-term successes?

Jay: Yes! For me, I’m a big long-term planner. I talk about the brand being around forever, because I believe it can be. I think we have a strong foundation, I feel like the people I work with are playing the long game as well. For myself and the brand in the next 2 to 5 years, the aim is to be a household brand in the UK and Europe. So, to be fully recognised, and then after that we want to take to the States. There is a lot of work to do but there has always been work to do from the very start.

Shop the new collection of Hoodrich here or pieces from the image below.

Black Friday: Final Call

Mon, 02 Dec 2019 00:00:00 GMT

We’re still in Black Friday mode over here, so we’ve pulled together some of our top picks from our week of darkness that are still up for grabs at unbeatable prices.

Kings Will Dream

Treat yourself to the full Kings Will Dream Crosby Tracksuit to keep your style on point this winter. One of our biggest Black Friday 2019 sellers, it’s time to bag yourself one. You can purchase the joggers separately for just £24.99 and the matching sweat for £24.99.

Top Trainer Picks

Our top picks from our week of darkness are, of course, from Nike. You’ve still got time to get yourself the Air Max 200 and Air Max 270 Reacts; two of the biggest silhouettes of the year in classic colourways.

Clothing Top Picks

Keep it casual with a pair of Puma Fleece Pants with the side detail branding – another big hit this week and it’s clear to see why. Our next pick is a brand that never fails to impress, The North Face. For only £17.99, bag yourself a classic The North Face black tee with their instantly recognisable branding.

Meet the Team: Danielle Hallworth

Sun, 01 Dec 2019 00:00:00 GMT

This month we caught up with our in-house PPC expert Danielle, who joined the team earlier this year with a wealth of expierience on all things paid search. However if it wasn't for her allergies, you'd find her down the farm or running the vets and not the Footasylum office!

Known for her love of all the worst Celebration chocolates, when she's not tucking into a Bounty she's at home with her little girl Isla.

Black Friday Launch: Women's AJ11 Retro 'Metallic Silver'

Fri, 29 Nov 2019 00:00:00 GMT

We're almost at the end of our Black Friday week and if you haven't blown your bank balance already we've got a fresh launch below for you to check out.

On Saturday 30th December at 8am the Air Jordan 11 Metallic Silver for women will be dropping online and in selected stores as our unrivalled Black Friday week continues.

This women’s exclusive is the perfect Jordan sneak for the festive season- which is exactly why you should be snapping it up tomorrow.

Originally launched in 1995, the Air Jordan 11 has been re-released multiple times since 2000 and the need for these sneaks hasn't slowed down.

The Air Jordan 11 was the first time patent leather was used on a basketball sneak, a design created by Jordan himself and legend Tinker Hatfield.

The usual glossy patent finish has been stripped away, with a matte white upper, keeping it simple while also giving a nod to its predecessors. However, this sneak has a little bit extra, the mudguard has been transformed into a shimmering silver accent that adds a sense of festivity to the sneak.

Returning to simplicity, the full-length Air unit sole unit stays neutral with an ‘icy’ colourway. The simplicity of this sneak makes it easy to style and wear, which is exactly why it’s our pick for the Saturday of our Black Friday week.

A Jumpman logo sits elegantly on the sneak, and a ‘23’ along the rear ankle adds some extra charm to the sneak as a nod towards Jordan's jersey number.

Want to cop a pair? Be ready at 8am tomorrow and shop here or in the following stores:

Stratford
White City

Black Friday 2019

Fri, 29 Nov 2019 00:00:00 GMT

It’s here! Black Friday has officially arrived and you can check out all of our unmissable launches, re-stocks and price drops over on our Black Friday hub. But for now, we’ve picked out the best of the best for you to shop, go go go!

Look whose back: Nike Air Force 1 Shadow

We’ve brought back the Women’s Air Force 1 Shadow in a tropical colourway. A classic silhouette and one of our most popular sneaks has had a serious injection of colour. The best way to brighten up a dull winter outfit or get your trainer collection ready for spring. Bag yours now before they’re gone again!

Black Friday Sale

Men's Footwear

We’re dropping two big ones today; Nike Air Force 1 and Nike Air Max 95. Two very different silhouettes, but two very bold choices available at unbeatable prices for a limited time only.

Women's Footwear

We’ve stuck with a classic today that every woman should own at least one pair of; Converse. With a mix of low tops, mid tops and high tops, we’ve got every girl covered no matter your style or sneaker preference.

Men’s clothing

It’s officially tracksuit season, so were treating you to the Nike Fleece Hoodie and Joggers at a great price. Available in black or grey, it would be rude not to buy the complete set.

Be sure to check out our full Black Friday 2019 collection of launches, re-stocks and price drops to bag yourself a deal!

Black Friday: Day Four

Thu, 28 Nov 2019 00:00:00 GMT

We’re nearly there, Black Friday 2019 is just one sleep away, but that doesn’t mean we won’t be spoiling you with more launches, restocks and markdowns.

Today we’ve got something for everyone including a Nike apparel launch, Dr. Marten re-stock and The North Face sale- winning.

Launch: Nike Double Swoosh Apparel

What’s better than one Swoosh? Two Swooshes. This fresh Nike apparel celebrates the iconic Swoosh with overhead hoodies and cargo joggers repping a double Swoosh. Create the ultimate street look with this fresh new apparel from Nike.

Re-Release: Nike AF1 Flax/ Wheat and Dr. Martens Sinclair Jungle & Pascal Viginia

Thought you’d missed out on some fresh new footwear, don’t panic Footasylum has you covered this Black Friday. Today there’s a re-release for both men and women to enjoy and they’re both strong and iconic silhouettes.

Tap into the utility/military trend this Black Friday with our re-release of the fresh-looking Nike Air Force 1 in the Flax/Wheat colourway. This autumnal sneak has a monochromatic colouring, with the wheat tone covering the whole shoe, from the laces to the lining. If you’re looking for a trainer that will see you right through autumn and winter this is the one for you.

We’ve also got something for the ladies to take them through Autumn/Winter. We’ve got a mega Dr. Marten re-stock featuring some strong silhouettes that show you mean business. First up is the Sinclair Jungle Boot, this boot takes the military style of a jungle boot and puts a streetwear spin on it. Featuring a chunky platform, zips and iconic yellow stitching these are a power boot for winter.

If you’re looking for a more understated boot for the snow season, we’re restocking the classic Pascal Virginia boot, a shoe we all know and love, these boots have an AirWair bouncing sole and give off serious tough-girl vibes.

Sale: The North Face Simple Dome Tee

Everyone needs a black and white The North Face tee in their streetwear wardrobe and our Black Friday sale makes that possible. With the White The North Face Simple Dome tee and the black colourway reduced to £17.99 you can’t go wrong. These are going to fly out so add to your basket now.

Tomorrow is the big day! Tune back in at 6am for the freshest Black Friday 2019 sale out there. Meanwhile, shop the full collection to bag some streetwear bargains and get a sneak peek at upcoming releases here.

Black Friday: Day Three

Wed, 27 Nov 2019 00:00:00 GMT

As promised, we're back with another day of exclusive Black Friday deals you can't miss! We've got a launch for men, juniors and kids, as well as big price drops from the two big dogs; Nike and adidas.

Shop our daily top picks below or check out the full Black Friday collection.

Launch: Nike Air Max 270

Just landed, the Air Max 270 in black with electric blue details is not one to be missed. The iconic silhouette has had a refresh with a pop of colour to the double Swoosh, the tongue and side panel.

Available in mens, juniors and infants sizes, this is not one to be missed!

Black Friday Sale

Our top picks for today include two classic styles for men.

First up it’s the adidas Gazelle; a timeless trainer, this silhouette is a staple in any man’s collection and is the perfect shoe to see you through the winter months.

Our next star buy is the Air Max 200 in all black. Another staple silhouette for any trainer obsessive, the chunky heel and intricate side panel detailing is enough to make anyone swoon.

Be sure to check out the rest of our Black Friday, updating daily right through to Cyber Monday.

Black Friday: Day Two

Tue, 26 Nov 2019 00:00:00 GMT

Black Friday week is definitely here and at Footasylum we’ve got a whole week of darkness to help you pick up some streetwear steals and launches early.

Whether it’s a new launch or an unbelievable discount, our Black Friday 2019 offerings are unrivalled.

Launch: Tommy Hilfiger Taped Loungewear

As the nights get colder the only thing you want to do is lounge around at home binge watching Netflix- but you want to look fresh while doing so, right? Well we've got it covered with our Tommy Hilfiger Loungewear launch. Treat yourself to a full Tommy set, including sweatshirt, joggers and t-shirt, to keep your style at it's best all day long.

With logo taping down the sleeves of the sweatshirt and the legs of the joggers, you can lounge in luxury this winter. Treat yourself to the full set for less than £150 or pick your favourites from the collection and create your own look.

Sale: adidas Yung 1 and PUMA RS-0 Core

Here at Footasylum we know you love your sneaks, that’s why we’ve got the freshest trainer sale out there. Today we’ve got two fire sneaks on offer. The adidas Yung 1 in Carbon Black has been reduced from £89.99 to £49.99 and is a complete steal. An all-black trainer is a streetwear essential, and the Yung 1 silhouette will take you from a day out to a night out with minimal effort. A reimagination of the 1997 Falcon Dorf the Yung 1 mixes soft nylon with suede for a layered look.

If you’re more of a PUMA fan, we’d get these PUMA RS-0 Core in your basket now. The black, white and lime colourway taps into the neon trend of 2019, making the bold look wearable every day. Reduced to £49.99 from £79.99 this is a bargain not to be missed.

Biding your time till the next bargain? Visit our full Black Friday collection for all of our discounts or explore our launch calendar to plan your Black Friday shopping.

Get ready for tomorrow’s post at 8am featuring, even more, Nike launches and an unbeatable adidas Originals markdown.

Black Friday: Day One

Mon, 25 Nov 2019 00:00:00 GMT

We’re kicking off Black Friday 2019 week with massive discounts on some of your favourite trainers. Are you ready?

Men’s Footwear Sale

The Nike Air Max 270 React is one of this year's biggest releases from the sportswear giants, combining all the science of the React with the classic silhouette we all go back to time and time again. Cop yourself a new pair today while stock lasts.

Women’s Footwear Sale

Sticking with Nike, we’ve slashed the prices on the Air Max 200 in three top colourways all inspired by different elements and patterns of the Earth. More of a PUMA gal? Don’t worry, the PUMA Cali all-white sneak has been reduced to £44.99 and is a sneak that will go with every outfit.

With prices, this good they won’t be around for long, so get them in your basket ASAP.

Junior Footwear Sale

No, you’re not seeing things, we really have cut the price on one of our favourite OGs; the adidas Continental 80. With a choice of white/iridescent or white/aqua/scarlet, we’ve picked two of the best to update the trainer collection of the younger ones in your house. Stuck for Christmas gifts? Get a pair of these in the bag to earn your brownie points.

Holding out for something else? Don't worry, our week of darkness continues tomorrow with further markdowns and new Nike launches!

Black Friday 2019 Has Arrived

Sun, 24 Nov 2019 00:00:00 GMT

Footasylum’s week of darkness has officially landed and over the next week, we’re going to be bringing you the hottest sneaker drops, most popular re-releases and some fresh sale prices.

So whether you’re a sneakerhead, streetwear lover or looking for that perfect Christmas gift we’ve got you covered.

At 8am every morning we’ll release each day’s products so stay locked in to make sure you don’t miss out. For all you Black Friday lovers, here are our top picks from Sunday’s drop.

Re-stock: Air Jordan 1 Mid ‘Shattered Backboard’

It wouldn’t be a Footasylum Black Friday week without a Jordan re-stock and thankfully we’ve got plenty. We’re kicking this week off with the AJ1 Mid in the Shattered Backboard colourway for those sneakerheads who want to add some colour to their collection.

This sneak is a must-have with the Jumpman’s iconic orange ‘Starfish’ coloured leather on the heel, collar and Swoosh, paired with a black tongue, midsole and laces for the ultimate contrast.

We don’t know why these sneaks aren’t in your basket already so cop a pair before they disappear.

Sale: Women’s Air Max 200

Here at Footasylum we only stock the best sneakers, which means when Black Friday arrives we give you the best deals on the best sneaks.

Today we have got some fire deals for you and these are just our top picks, there are plenty more in our full Black Friday Collection.

In our women’s Black Friday sale, the Air Max 200 in all white and metallic gold is now just £59.99 and the grey colourway with a hint of pink has been reduced to £49.99- these are a complete steal and perfect for the festive season.

Sale: Junior Shox R4

For the kids we’re bringing back a hint of nostalgia with the Nike Shox R4, known for their springy step and futuristic design, these sneaks are the perfect addition to any streetwear look. With both the all-black and white colourway reduced to just £49.99 you don’t need any more reasons to treat them to a new pair of Nikes this Black Friday.

Shop our full Black Friday collection here, and stay locked into our launch calendar for all the hottest releases and sales everyday.

Styling Classics: The Jordan 1 Lookbook

Sat, 23 Nov 2019 00:00:00 GMT

As we touched on last week with Tommy Carmichael- the Air Jordan 1 sneaker holds a big presence in the sneaker industry and now, the fashion industry too. Thanks to icons, Kanye West and Jay Z, the Jordan 1 received a huge push towards the lens of the fashion world in the early noughties. Since then it’s seen fashion bloggers and stylists playing with the OG model in a series of experimental ways.

The sneaker was originally released in a high-top design to support basketballers in action, but it now comes in a mid and low top style. The introduction of new Air Jordan 1 styles and designs show the growing demand for the model in the fashion scene. It allows for people to choose the Air Jordan sneaker that’s right for them and their personal styles. But most of all, wearing the Air Jordan 1 show an understanding and awareness of what it takes to bring basketball sneakers to the streets.

Read below on how to pull off Jordan I’s in 3 different style iterations.

LAYERING

As temperatures drop, the art of layering becomes a big part of getting ready in the morning. How many layers should I wear? Can I get away with another jumper on that? The possibilities are endless. Layering is especially useful at this time of year- giving the light layers of summer a longer lifeline in the year.

But when layering, it is important to consider proportions. Too many layers falling at the same length can make an outfit look bulky and round. However, the right layering can show that you know how to style clothes like a pro. Match like colours together and try not to clash prints as it can look too muddled. Heavily layered outfits can usually be seen on those commuting and jet setting down to their versatility in comfort while on-the-go. If you are a busy body, layering should be a styling technique that you use every day.

Jordan 1’s are great sneakers to work into your everyday layered outfits. Their sleeker silhouette allows for you to tuck trousers in, leave them out. You can wear them with a dress or skirt and it won’t look too bulky. In this example, we show you how to layer 3 items; a hoodie, sweatshirt and a jacket. As seen on the model, the look can even work post-gym if you are wearing shorts!

CAMO

Camo is a print that will never go out fashion. It has seen a colourful reinvention in pinks and blues, streetwear brands design camo jackets year upon year and high fashion labels continue to work the print into their catwalk collections. So how do you mix the most utilitarian print onto an outfit with a basketball sneaker?

Camo first made an appearance in American culture after World War II. It seeped into popular culture through movies and films of the 80s. But it was streetwear label, Bape that made it truly fashion-able. Plastering their ape logo in the tiger camo pattern, it had the fashion-conscious youth chasing for more. As younger audiences adopted the print, they mixed outfits with an array of athleisure wear including sneakers and hoodies.

It’s surprisingly an easy print to form the basis of your outfit. When using a dark green camo print, treat it like as an earthy toned piece. After all, this print was originally used to camouflage soldiers in the muddy trenches. Keep to darker tones- black, grey, navy or even white. As seen in the editorial, baggy camo trousers pair well with equally as baggy attire on the top half too. Match your hoodie with the same colours as your Jordan’s for a finished look. Or if you have a camo jacket, why not pair with frayed acid wash jeans for an overall rugged outfit and plain black or grey Air Jordan 1.

OVERALLS

For some of us, the treasured overall has been a part of our wardrobes for as long as our memory can recall. Dungarees, boiler suits, and jumpsuits; the overall is an easy to wear item that can be throwed on at the last minute and still create a put-together look. For others, the overall is a reminder of drab corduroy dungarees laden with grass stains from careless child’s play.

But over the past few years the overall has received a high-fashion reinvention. Out with the cord and in with the clean tech-material’s that overalls were once made with as a uniform for labourers. Though it sounds like the overall has had a history with messy wearers, it shows that the overall can be dressed up while providing comfort and warmth against battling weather. Today, both men and women have adopted the overall in the numerous stylish rendition’s in the shops today.

Styling the overall with Jordan’s is easier than it appears, and therefore it’s a look that allows you to be the most playful with. The most chosen overall; the dungaree, is often designed using hardwearing denim. The cropped leg gives room for you to pair either a high top, mid or low Air Jordan with them. Depending on the coloured accents in the shoe, opt for a complimentary jumper or, shirt for a smarter look, to bring the outfit together. In the summer, white dungarees and light fabric overalls are fitting for the heat- pair with a clean white AJ1 for a clean and polished look.
Girls can shop our range of denim, black and patterned overalls on the website. Have a look at our example below and get playful with overalls and Jordan’s.

Shop the Jordan 1 collection and Jordan apparel here at Footasylum.

How to be a winner this Black Friday

Fri, 22 Nov 2019 00:00:00 GMT

Black Friday 2019 is fast approaching, and the flashy sales and one-off deals can be enough to blind side you into missing the best deals on the trainers you actually want. Here’s our top tips for bagging your sneaks and clothing at the best price this year.

Write a wish list
It can be easy to get lost in the amount of products having their prices slashed, so go in with a list of exactly what it is you’re looking for this Black Friday so you don’t end up disappointed.

Be the early bird
Every man and his dog holds out for Black Friday, so you’re gonna have to be quick to get your hands on what you’re after. Make sure you know what time the sale, or even presale, starts. Get your alarms set, get your apps updated and your debit card number etched into your memory.

Plan ahead
Whilst you might think Black Friday is all about treating yourself to a bargain, it might be cost effective to get any upcoming birthdays or even Christmas out of the way. Got somebody in your life who would love a new pair of sneaks? Make sure to check their size out so you don’t miss out on a bargain.

Earn while you shop
To really make the most of your Black Friday shopping, make sure you are shopping through the Footasylum app, logged into your UNLCKD account. This way, not only will you be grabbing bargains left right and centre, but you’ll earn back 5% of your purchase ready to put towards your next order – Perfect!

Don’t forget Cyber Monday
Missed out on Black Friday? Don't worry, it’s only a few more days until Cyber Monday drops with even more price cuts, launches and restocks.

Launch: Air Jordan 1 Mid Newspaper Air Times

Thu, 21 Nov 2019 00:00:00 GMT

Extra, extra, read all about it! On Saturday 23rd November, the Jordan 1 Newspaper Air Times lands at Footasylum.

The classic red, white and black Air Jordan 1 iterations that has symbolised Michael Jordan’s Chicago Bulls career gets another makeover. This time the Air Jordan 1 brings the front-page news that famed Michael Jordan’s basketball run to the body of the high-top sneaker for a nostalgic taste of his glory days.

The newspaper body on the Air Jordan 1’s is a wonderful storytelling piece of the greatness that the Jordan brand was built on. From far, the sneaker looks like a classic Air Jordan 1 edition, but close up the small “Air Times” newspaper headlines and images will get anyone staring at your sneakers with curiosity. As design aesthetics go, Jordan brand have so far delved into glitter, patented and textured leathers. But the use of prints on Jordans has only been introduced this year, making this sneaker stand out from the rest.

The Air Jordan 1 Newspaper Air Times features a clean black nubuck overlay acting as a frame on the busy newspaper print. The smooth nubuck is contrasted with a patent gym red swoosh, which is also accented on the sole and wings logo. The sneakers can be paired with Newspaper Air Times apparel, which includes a collection of tops and hoodies and some newspaper print pieces for those after the full print look.

Dress the sneakers up or down with blacks, greys and even match the red Swoosh with a red hoodie for a weekend appropriate streetwear look.

Find the Air Jordan 1 Newspaper Air Times online and in the following stores on the 23^rd November at 8am.

Manchester
Liverpool One
Bullring
Birmingham Fort
Cardiff
Lakeside
Leicester
Bluewater
Stratford
Croydon
Kingston
Nottingham Clumber St
Trafford Mega
Leeds
Bristol
Bromley
Bexley Heath
Brighton
Southampton
White City

Launch: Footasylum Exclusive Puma RS-0

Wed, 20 Nov 2019 00:00:00 GMT

On the 29^th November, the newest Puma RS-0 edition lands at Footasylum. In 2 dynamic colourways of black and grey stone, the sneaker is a muted take for the winter months with hits of vibrant red fitting of its status as a streetwear staple.

When Puma released the RS in the 1980’s, it featured a computerized device to track statistics for runners – fast forward to 2019 and this concept has become an unremarkable reality. Entering a time where everything seemed progressive and forward thinking, the Puma RS still stood out against other innovations. As time passed, the Puma RS was envisioned in different forms; RS-X, RS-100, RS-350 and of course, the RS-0.

The Footasylum exclusive Puma RS-0 editorial sees inspirations drawn from the experimental innovation that was encapsulated in the original RS sneaker. Chemistry, experiments and a whole lot of glass flasks; the editorial plays with the elements of a science lab with NME- award winning rapper Avelino playing the mad scientist, a testament to his experimental wordplay and pioneering attitude towards UK rap.

Avelino encapsulates what the RS is all about. His innovation comes in the form of his music; always looking to be the best in his field. Coming off his new single with Dave and a highly requested Daily Duppy pt.2, Avelino seems to never stop. And his efforts show; Avelino is now considered to be one of the biggest new-age rappers in Britain. For the rapper, his success has been cultivated through his self-expression in his lyrics. The raw nature of his work starts right at the studio mic as he tends to steer away from writing down lyrics and instead, letting his emotions take over as he lets the words spill out. It’s the key to his accomplishments- and it plays a starring role in the campaign.

Watch Avelino rock the Puma RS-0 as he chats about what it takes to be greatest, and catch the sneaker online and in store on the 29^th November.

Win A Pair Of Boxing Gloves Signed By KSI

Tue, 19 Nov 2019 00:00:00 GMT

After KSI’s victory over Logan Paul on the 9th November, we’re giving you the chance to win a pair of boxing gloves* signed by the man himself.

The YouTubers first clashed in 2018, in a fight which was dubbed the ‘Biggest Internet Event in History’, and last week they settled the score once and for all with a colossal rematch in LA.

KSI won on a split decision after 6 rounds, with a bit of controversy thrown into the fight after Paul was deducted two points for hitting his opponent on his way down.

Team Footasylum was there every step of the way and now we’re giving you the chance to win a pair of boxing gloves signed by the champ out in LA.

Whether you want to go a few rounds with the gloves or frame them and cherish them forever, grab yourself a piece of history with this signed pair of gloves to remember the iconic KSI vs Logan Paul 2019 showdown.

Want to be in with the chance of winning? Download the app, head to UNLCKD and enter before the 12th December.

Boxing gloves not your bag? We've also got a copy of FIFA signed by KSI up for grab, just download the app, head to UNLCKD and enter before the 12th December.

*Disclaimer- these aren't the gloves used in the fight on 9th November but they are signed by KSI himself.

Street Style: As Seen on

Thu, 14 Nov 2019 00:00:00 GMT

It’s time for our latest instalment of ‘As Seen On’; a closer look at the who’s-who of streetwear goals this week.

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Cute fit c/o @jessiefrizzell ?? #footasylumwomens #buffalo

A post shared by FOOTASYLUM Womens (@footasylumwomens) on Nov 7, 2019 at 11:06am PST

@jessiefrizzell

Jessie kept it ‘90s with an all adidas outfit paired with the iconic Buffalo trainer. The all white chunky shoe is the perfect way to finish off any outfit this season, whether you’re hanging with the girls or that cute guys finally taking you to the cinema; do a Jessie and make the Buffalo your staple.

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Winter is made for coats like @zavettiofficial Goshawa Puffer Parka Jacket ?? @violet.beverley #footasylumwomens #zavetticanada

A post shared by FOOTASYLUM Womens (@footasylumwomens) on Nov 2, 2019 at 3:02am PDT

@violet.beverley

Thanks to Zavetti, you no longer have to choose between style and warmth; you can do both! Violet looks super chic yet super cosy in her Goshawa Zavetti Canada jacket. Steal Violets style by pairing with a statement white hoodie and trainer or go all black for a sleek day time look.

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The @nikewomen’s Air Max Tailwind has never looked so good ?? ?? @_rebeccajackson #footasylumwomens #nikewomens

A post shared by FOOTASYLUM Womens (@footasylumwomens) on Nov 6, 2019 at 5:04am PST

@_rebeccajackson

Rebecca looks like she means business in this modern get up. The tailored jacket with the slouchy jean combo is a hit in itself, but when paired with the latest Nike Air Max Tailwinds, you’ve got us hooked. Be the girl about town with a mixture of tailored cuts and statement sneaks, or go super casual in joggers and Nikes – it’s a win, win.