The Lowdown

Launch: Nike Shox Enigma ‘Phantom’ and ‘Cargo Khaki’

Tue, 17 Sep 2019 00:00:00 GMT

The Nike Shox Enigma will be dropping at Footasylum on the 19th September.

Exclusively for women, this sneak expands on the already established Shox franchise which took over the streets this summer.

A more feminine version of the Nike Shox R4, the Enigma is the perfect shoe for a powerful female.

With a bulky and streetwear feel the Enigma is made from premium leather and high-tech materials. Layering and overlays add extra depth to sneak, making it perfect for the trend rebel.

For extra power Shox use a spring-like system below the heel that helps the wearer channel their heel impact from their previous step into their next stride, this Shox suspension has been re-engineered especially for women so they can get the most out of their sneaks.

The Shox Enigma features a four-spring Shox unit in the heel surrounded by Pebax and TPU plates for comfort and support.

Debuting at Footasylum in two colourways, the Shox Enigma is going to be the sneak of autumn.

An elegant Phantom colourway features a cream and silver upper with metallic accents for a super clean vibe.

With silver pillars and Swoosh, this colourway has a futuristic feel to help you stand out on the streets.

The super easy to style silhouette is finished off with off-white panelling on the upper, which overlays white mesh and a cream mudguard.

Tapping into the utility trend, the Cargo Khaki colourway fusing retro and trend this olive green sneak is ideal for when the weather starts to turn.

Featuring a huge black, anthracite, cargo khaki, gym red, bright ceramic and mystic green colour combination this is a standout trainer. Olive green wraps across the upper with black patent overlays.

We are also treated to red, green and ceramic highlights which pop against the black Shox unit.

Releasing on the 19th September, keep your eye on our new in women’s footwear to cop a pair.

How to mingle your way through first year

Fri, 13 Sep 2019 00:00:00 GMT

Making friends at primary school is easy. You bond off your favourite crayon, jumping in puddles and sharing your Quavers. Making friends in adulthood is a whole other ball game.
It’s true what they say, your uni friends will be friends for life, but forming them initial bonds can take some work.

Your flat mates
In first year, you don’t get to pick who you live with so whether you like or not, you are stuck with them. The best thing you can do is make an effort to get to know all the people in your flat. Some of you might have friends of friends, common interests or be from the same area – all perfect starting points for long lasting friendships. Make people brews, share the load of the housework and check in on your neighbour, you never know where it might take you.

Your peers
The good thing about the people on your course is you already have one big thing in common. Having somebody to sit with through lectures and seminars can be priceless later down the line when the work builds up, group work begins and you could use a helping hand. Unlike your flat mates, you will be with your course mates for the next three years, so form relationships early on for a more enjoyable experience. Arrange a library date, grab a coffee between lectures or just make an effort with the one who forgets their pen every week, you won’t regret it.

Out and about
The best thing about uni is everyone either is or has at some point been in your position. Everyone starts uni as a newbie, the majority of people attend uni alone and the majority are in a new city. Everyone wants to make friends, but not everyone has it in them to spark up that first convo. If you see somebody sat alone at lunch, ask to join them. If somebody is looking a little lost, ask can you help. Found someone who has been separated from their mates on a night out? Take them under your wing. A friendship for life can start anywhere at any time, you just have to jump at the opportunities.

Brand Focus: PUMA Women's

Tue, 10 Sep 2019 00:00:00 GMT

Pioneers of innovation, PUMA Women’s is a brand that needs next to no introduction. Cemented as one of the top sportswear brands in the world and a streetwear icon, PUMA is the brand everyone needs in their wardrobe.

Whether they are creating high-performance sporting apparel or urban streetwear, they are a brand that just know what they are doing.

Started in 1948 by Rudolf Dassler, the brand originally catered to male athletes with one of their crowning moments being the introduction of football boots with screw-in studs in 1952.

However, 1998 saw a defining moment for PUMA Women’s when Serena Williams won her first Grand Slam Tournament in the US open while signed to PUMA, before going on to win Wimbledon later that year while wearing her notorious PUMA catsuit.

After appointing Rihanna as their Women’s Creative Director back in 2014, the women’s segment of the brand has been going from strength to strength.

Determined to show streetwear lovers that the future is female and wanting to encourage women to be themselves, PUMA is a strong force in the world of women’s streetwear.

Carrying on their legacy of championing strong females, PUMA launched a long term partnership with Selena Gomez in 2017 as well as Cara Delevingne in 2019.

The latest PUMA Women’s collection to drop at Footasylum is the epitome of strong and independent females.

Featuring powerful kicks and iconic clothing, if you’re looking for a fresh look for autumn then PUMA is the brand for you. Step into autumn in style with the PUMA Cali, a sleek sneak inspired by 1980s California design. With a low cut silhouette and premium leather upper, this is the ultimate casual sneak.

Or to tap into the chunky dad trainer trend, the PUMA Storm Y sneak will take your look to the next level.

Although famous for creating sportswear, PUMA clothing is the perfect vibe for the streets, with the Chase Cropped Zip Top being the star of this season's collection at Footasylum. With a utility feel and neon accents, there is no other top you need this season. Pair with some simple PUMA joggers and let your outfit do the talking.

Discover the full collection of PUMA Women's and show the world the future is female.

How To Make Your Student Loan Stretch

Fri, 06 Sep 2019 00:00:00 GMT

We all know the best text you can ever receive is the one from Student Finance to say your loan is about to drop. The thought of having a stack of money dropped into your account suddenly turns you into a baller and you start planning round the world trips and what colour your Ferrari’s going to be.

But the minute it drops you’re brought crashing down to earth when you realise that you’ve got to make this money stretch while making sure you’re fed, have somewhere to sleep and still maintain a social life. The thought can be a bit daunting but it isn’t as bad as it seems.

We’ve put together a couple of tips that will help you manage your money better at uni, but we probably wouldn’t put a deposit down on a Ferrari just yet.

1. Budget, budget, budget!

We know it’s boring but sometimes sitting down and actually writing down how much money you have for the month can really help. Split your money up into rent, bills, food and transport to make sure you’re covering the important stuff and can keep yourself alive. Make sure you keep this money separate so you’re not tempted to use your rent money for a night out then any money left over you can use to treat yourself without feeling guilty.

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2. Food

Don’t forget there are loads of ways you can keep your food bill down, including bulk buying, scouting supermarkets for the best deals and planning your meals day to day. Batch cook your favourite meals and freeze them for a healthier and cheaper ready meal.

If you get on with your housemates you could even cook in bulk with them and share the bill, this also means you won’t have to cook every day. If you do fancy a takeaway it’s not the end of the world but scout around for the best deals. Make sure you keep hold of all of those leaflets you gathered at the freshers fair which will have some unreal food discounts on.

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3. Shop smart

Just because you’re on a budget doesn’t mean you can’t treat yourself to some new sneaks? At Footasylum we have the latest trainers for the best price AND you lucky students can get yourselves discount through UNiDAYS! Don’t say we don’t look after you lot.

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4. Student Nights

Just because you’re on a budget it doesn’t mean you can’t have a social life. Find your local student nights at the pub, club and even some restaurants to enjoy cheap drinks and cheap food. Often hosted during the week (perfect for those uni free days) student nights are the perfect way to be social without blowing your whole student loan.

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5. Transport

The main reason you’re receiving a student loan is that you go to uni so you need to be able to actually get there. If you’re living on campus, chances are you’ll be able to walk to lectures which will save you money while also keeping you fit. If you live a bit further out opt for a bus rather than a taxi or if you’re going to be getting the train daily, it’s worth investing in a 16- 25 railcard.

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Meet the Team: Rachel Harrison

Mon, 02 Sep 2019 00:00:00 GMT

This month we sat down with our Talent Acquisition Specialist Rachel to get the lowdown on her rather impressive trainer collection!

With a whopping 500+ pairs of trainers to her name, I think we can confidently call her the Footasylum Sneaker Queen - Just look at that storage!

When she's not busy finding the best of the best to join the Footayslum HQ, she's at home with her sausage dog Pablo.

The Uni Halls Survival Guide

Thu, 29 Aug 2019 00:00:00 GMT

Moving into halls can be a daunting experience for even the most independent student, so we’ve pulled together our top 5 tips for surviving your first few weeks in halls.

Be social
Don’t keep yourself locked away in your bedroom when all your new flat mates are in the kitchen socialising. Get yourself out there, make them a brew, find out what their studying and have a good old fashion conversation. You have to live with these people, so make an effort and get involved with social events both in and out of halls.

Open your windows
Unfortunately, uni halls are not known for their pleasant odours and cleanliness. If you do one thing today, open your bedroom and kitchen windows. Nobody needs to be breathing in stale Chinese, mouldy bread and the remains of that tactical chunder… yep, we’ve all been there. Air it out and your head, lungs and roommates will thank you later.

Do your bit
Don’t be that person that leaves dirty pots in the sink and wet towels in the communal bathroom. Living in halls is your first step into adult-hood, meaning you and only you are responsible for your mess. Keep it tidy and keep people on your side, be the messy one in the flat and you’ll quickly be making enemies.

Customise your room
Student rooms are basic, there’s no denying it, but that doesn’t mean you can’t add your own touch. White blu-tack is your best friend this semester and is a simple mess free way to brighten up your digs. Pop up some pictures of friends and family from back home, hang some fairy lights and treat yourself to some new bedding and it’ll instantly feel homelier.

Keep your door open
This might seem a bit weird at first, but leaving your bedroom door open when you’re just chilling in your room, doing some work or having a tidy up will make a massive difference to how you are perceived. It shows you are welcoming, approachable and open to speaking to people. Even if it’s a simple ‘want a brew?’ as somebody walks past, in uni life that can be the start of a lifelong friendship. Some of the best nights, chats and friendships will stem from the open door policy.

Brand Focus: Hoodrich

Tue, 27 Aug 2019 00:00:00 GMT

With £200 you could probably hook yourself up with some pretty fresh sneaks, right? But have you ever thought about starting up a streetwear brand with that cash in your pocket?

Luckily, Jay Williams, the founder of Hoodrich decided to do just that and has built up his brand from nothing to something.

The Hoodrich lifestyle was founded back in 2014 in Birmingham when Jay decided to convert his passion for underground streetwear and music into an unstoppable streetwear brand.

That £200 saw the first 20 Hoodrich tees made and paired with Jay's know-how there was no stopping Hoodrich. In 2017 the brand saw the introduction of cut and sew and in 2018 the brand jet off to LA for an editorial shoot- a far cry from its Birmingham beginnings.

However, the brand has never forgotten where it came from. The tagline from the beginning of the brand has always been 'from nothing to something' and it remains today, with Hoodrich embodying the struggle and the come up.

Growing from a one-man bedroom brand to a national manufacturing operation, with Hoodrich apparel being worn by the likes of Dizzee Rascal, Giggs and Birmingham’s Mist and Jaykae, Hoodrich is not a brand to be messed with.

If you're looking for bold streetwear that has roots then Hoodrich is the brand for you. The latest collection to drop at Footasylum features everything you need for an urban wardrobe.

The Hoodrich lifestyle is about looking fresh, feeling fresh and not forgetting where you came from, shop the Footasylum collection of Hoodrich t-shirts, joggers, sweatshirts, jackets and more to give your look some meaning.

Trend Spotter: Utility Trend

Wed, 21 Aug 2019 00:00:00 GMT

Ease up! The utility trend is taking over this season with strong silhouettes, oversized pockets and hard-wearing materials, it’s clear to see why.

A versatile trend for anyone to wear, whether you want to wear head to toe khaki and pockets, or you just want to add a utility vest to your look for some extra impact. The trend is set to take over the streets this Autumn so we want to make sure you’re prepared.

Want an easy way to add some utilitarian elements to your look? A utility vest is the best way. Throw on to finish off your streetwear look, whether it’s over a tracksuit or jeans the utility vest is the perfect Autumn layer.

The classic black Solomon utility vest from Glorious Gangsta is the epitome of the utility trend. With multiple oversized pockets and GG branding to the chest, we’re getting some seriously strong utility vibes from this piece. Layer over a hoodie and you’ve got your Autumn look sorted. Alternatively, the orange Fisherman Vest from Sixth June is the ultimate festival piece (festie season isn’t over just yet) or the Sixth June Tech Vest takes modern utility to another level.

If you’re not a fan of layering up, there are other ways to tap into the utility trend without going full-on commander. A pair of bottoms with oversized pockets can go a long way (they’re pretty handy too).

With utilitarian bottoms from Nike, Under Armour and Glorious Gangsta you can’t go wrong. The Galis Jogger and Under Armour Woven Pants are the perfect way to pull off the trend while keeping it pretty casual. For when the weather heats up the Nike Cargo Shorts will look sick on the streets. Pair with a plain tee to finish off your look.

The Denim Edit

Mon, 19 Aug 2019 00:00:00 GMT

A streetwear essential. The denim jean is the perfect go-to for any occasion. Whether you’re fixing up for a night out, relaxing on your day off of dressing down for work on a Friday, our wardrobes would be useless without a high-quality pair of denim jeans.

If you can’t decide on your next big denim purchase or you want to know what’s fresh at the minute, we’ve got a breakdown of our three favourite pair of denim jeans for men and women.

Alessandro Zavetti believes that good jeans make a man and to be honest, we agree. The Tirso Biker jeans are the ideal going out jeans. With a grey wash and ripped knees, this super slim silhouette will look on-point in any club.

For denim with heritage Wrangler is the brand for you. The Bryson skinny denim jean in a light blue wash is the perfect pair for those relaxing days off. Whether you’re heading out for food with the lads or just getting stuff done, Wrangler has got the denim for you.

The OG’s of denim, Levi’s, have never let us down with their denim. The 519 style is a timeless classic, these jeans sit just below the waist and have an extreme skinny fit, they look fresh whether they’re dressed up with a shirt or dressed down with a tee.

Denim is just as important in our gals’ streetwear wardrobe, perfect for dressing down with a pair of kicks and they also look fire when dressed up ready for a night in town. Our women’s collection of denim features a range of coloured washes alongside relaxed and super skinny silhouettes.

Calvin Klein’s denim brings a new meaning to wearing your Calvins. The denim collection from CK is as slick and timeless as you would expect. The high-rise skinny ankle jeans are cropped above the ankle and are high-waisted meaning they’re the perfect silhouette. Featuring Calvin Klein taping down the legs these are the jeans of summer 2019.

Again you can’t go wrong with a pair of Levi’s, especially the 501 style for women. Cropped mom jeans are the perfect jeans for a day in town as their relaxed fit means they’re seriously comfy but also look fresh. The jive blue colourway of this pair brings a nostalgic look to your wardrobe.

If you want some head-turning denim the Wrangler striped mom jeans are the one. Perfect for festivals, nights out and just everyday wear, these bold jeans feature pastel stripes and are made for those who want to stand out.

Want to win a year’s worth of denim? Wrangler is giving you the chance to win a new pair of jeans every month. Want to enter? Download the Footasylum app and enter through UNLCKD before the 27th August 2019.

The Essential Freshers' Shopping List

Fri, 16 Aug 2019 00:00:00 GMT

That first food shop as a fresher can always be a bit daunting. No one wants to make repeat trips back to the supermarket because they forgot a vital cupboard essentials like salt and pepper.

But don't worry Footasylum has got that first food shop covered. With dry cupboard essentials like pasta, legendary toast toppers like beans and a quick sandwich filler like cheese, we want to make sure your first ever shop is a breeze.

Obviously, try not to survive off instant noodles and potatoes for your full uni life but the list below is ideal for when you're just starting out and need to stock up your supplies.

So take a screenshot of this list and take it with you on your first ever big food shop.

Win: £500 Worth of Trainers

Thu, 15 Aug 2019 00:00:00 GMT

Love sneaks as much as we do?

If the answer was yes, then you need to enter our latest UNLCKD competition asap. We want to help you up your shoe game. We’re giving you the chance to win £500 worth of trainers if you enter before the 27th August 2019.

As you all know Footasylum is the home of all of the latest releases from sneaker OG’s like Nike, Jordan, adidas Originals and Puma so if you’re the lucky winner you won’t be stuck for choice.

If you’re wondering what £500 worth of trainers could look like we’ve broke it down for you.

For men’s trainers, you could treat yourself to some pretty fresh new releases including a pair of Nike Air Vapormax Plus, the latest React Element 55 and a classic pair of Air Max 97’s. I don’t know about you but this is sounding good to us.

If you want to see what £500 worth of women’s kicks could look like, it features a mix of new releases and old favourites. For a classic sneak you could treat yourself to a pair of Vans Old Skool or a new colourway of the Air Force 1. The £500 also includes a budget for some hot new releases, including Puma’s Cali Trainer.

For your chance to win a footwear bundle worth £500 head to the UNLCKD page, download the app and get entering.

The Five People You'll Meet In The Library This Semester

Thu, 15 Aug 2019 00:00:00 GMT

As you go through uni you start to realise that the library isn't always used to study and you'll also meet a good share of characters in there. To help you prepare we've identified five types of people you're probably going to meet in the library.

The dedicated student
Arguably something all students should be, but some are definitely more at home in the library than others. The dedicated student is the one who spends their spare time between lectures at the library, soaking up them valuable hours for revision, extra learning and getting ahead. Armed with books and a packed lunch, they’ll be set up in the quiet area ready to kill a few hours.

The last minute Nelly
You can be the most organised person on the planet with all the best intentions, but during your uni stint, there’s no doubt you’ll end up doing a last minute job. Last minute Nelly will be in full panic mode; causing a scene over lost pages, complex citations, a broken connection and generally tearing their hair out. They’ll be hammering the keyboard, music blaring and heavy sighing – Steer clear!

The night owl
Some of us just function better at night, that’s a fact. If you’re ever in the all-night category (you will be, trust me), you’ll be able to tell the difference between a natural night owl and somebody scrambling 2,000 words together an hour before submission. The night owl will be cool, calm and collected, armed with snacks, headphones and a can of monster to see them through.

The ‘how did you even get into uni’ student
You know the one. They can’t work the wifi, they’ve created a jam in the printer and their library fines are through the roof. Who gave this person a place and what on earth are they studying?! Every library has one, maybe more than one, actually, and they will make themselves known quite early on. Avoid at all costs.

The coffee fuelled scatter brain
A combination of the all-nighter and the last minuter, the coffee fiend can be there at all hours. The difference is, this is through choice. They thrive off the coffee buzz and the adrenaline of flitting around the library like they mean business, always armed with a Costa cup. You can spot them by their wide eyes, lingering smell of black coffee and usually looking a little unkempt as coffee comes before personal hygiene. obvs.

Brand Focus: Guess

Tue, 13 Aug 2019 00:00:00 GMT

Guess has been creating fresh streetwear since 1981 and are one of the OG's in the game.

Founded by the four Marciano brothers, Guess has grown into one of the most recognised clothing brands in the world.

Their red triangle logo has stuck with them over the years and is just as bold now as it was in the 80s.

After moving to America from France in 1977, the four brothers took the fashion world by storm. The brand were pioneers of denim with classic stonewashed colourways and zips up each ankle and created the slim jean we all wear on the streets today.

Fast forward to 2019, and Guess are still huge players in the men's, women's and kids' clothing game, creating statement tees for every occasion.

With celebrity fans like ASAP Rocky it's no surprise that Guess is the go-to brand for a cool casual look, especially on the party isle of Ibiza, and Guess are giving you the chance to win an epic closing party weekend getaway in Ibiza. How sick!

You and a friend could be jetting off to the party island for four nights. Once you're there you'll be treated to a 3-hour sand buggy ride before heading to one of Ibiza's best nightclubs for an epic closing party.

Sound good to you? Visit UNLCKD and enter before the 19th August 2019!

Festival Threads

Mon, 12 Aug 2019 00:00:00 GMT

Glastonbury might be over but that doesn’t mean festival season is- it’s only just started. Whether you’re off to Reading or Leeds we’ve got your style sorted.

Whether it rains or the UK is hit by another heatwave (we can only hope) you still want to be looking on point in the fields.

This outfit is all about double denim. Trust us on this one. Don’t worry we’re not going to make you look like Justin Timberlake in the 90s but we’ve got a fresh new take on the trend that will turn heads for all of the right reasons.

The Wrangler Denim Jacket is the perfect festival piece. With a rigged and classic fit, this denim jacket will be a timeless addition to your wardrobe and your trusted festival companion. Light enough not to get you too warm while raving but thick enough to keep you warm when the weather isn’t living up to the hype, we’re not sure why you don’t already own this.

Pair the jacket with a pair of Nimes super skinny jeans to complete your double denim look. A black jean is a classic and this distressed denim will look perfect in the field. Keep the rest of the look simple with a white tee, this Vans Midlife tee is simple enough not to overshadow your double denim vibe but when you take your jacket off a graphic print on the back of the tee lets everyone know you mean business. A pair of Vans Old Skool with the ComfyCush sole will finish off your look and make sure you're feet don't hurt too much from partying all day.

If you’ve got a weekend of sun forecast for your festival weekend you’re going to want to keep cool while looking on point. Shorts, tee and a cap is a classic laid back look which requires minimum effort (perfect if you’re getting ready in a tent) but looks fresh.

When you think of a fresh effortless outfit only one brand Swooshes to mind, right? Nike is the king of laid back, smart dressing. The Nike Tribute Shorts are the ideal festival shorts. A little bit longer in length but featuring the classic Swoosh these shorts will go with anything and will help you rave for that little bit longer.

You can’t go wrong with a white tee and their latest JDI Logo Collar tee would be the perfect addition to your outfit. The logo collar provides the perfect twist and still lets everyone know you’re repping the best of the best. Finish off the look with the classic Swoosh socks and Nike Zoom 2K sneaks as a nod to the 90s chunky trainer trend within the festival scene.
And finally the Nike Heritage 86 Swoosh Cap is perfect for when the sun has appeared.

Still looking for some fresh festival gear? Check out our new in to make sure you’re on top of your style game this summer.

Hacks For Staying Awake In Your 9am

Wed, 07 Aug 2019 00:00:00 GMT

Let’s be honest a 9am lecture is nobody’s favourite activity. The lecturer probably doesn’t even enjoy it. If you do manage to drag yourself out of bed, especially if you were out the night before, then we salute you.

Unfortunately, no amount of coffee will help you stay awake during your three-hour lecture, but there are a few things you can do which might stop you from drifting off while the lecturer reads off a PowerPoint for three hours.

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1. Get a balanced breakfast

We’ve all been told since we were young that breakfast is the most important meal of the day and it’s not wrong. A balanced breakfast containing wholesome carbs, protein and healthy fats will give you the energy you need to stay awake and alert. If you’re struggling for ideas, you could try unsweetened oatmeal with nuts and fruit instead of a piece of toast on the bus. If you struggle for time in the morning make a smoothie with nuts, tofu, coconut butter and avocado the night before, ready for you to grab in the morning.

2. Actually Take Notes

This will keep you busy and give you something to focus on rather than just staring at the walls. Writing notes engages your brain and makes you pay attention to what your lecturer is actually trying to tell you. To keep yourself even more alert you could try writing notes for different areas in various ink colours so you’re fully engaged.

3. Cold Water

Whether you gulp it or head to the toilets to splash it on your face, cold water is going to be your new best friend. Staying hydrated is key to staying awake, dehydration can lead to fatigue as it impacts the flow of oxygen to the brain. Add some ice cubes to your water to make sure it stays nice and cool the whole time.

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4. Eat a Light Snack

Now we’re not telling you to bring a full buffet into the hall with you but taking in a small snack will help perk you up when your glucose levels start to drop. Try and avoid anything too noisy as no one like being next to someone eating a packet of crisps at 9am but carrots with hummus, yoghurt with almonds and apple with peanut butter are the perfect options as the healthy fats and protein will help tide you over.

5. Remember how much you’re paying

If any of these tips don’t work, we’re pretty sure this one will. Just remember how much your lecture cost you, you’ll start paying attention once you remember you’re paying to be there.

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Back to School: The School Shoe Edit

Mon, 05 Aug 2019 00:00:00 GMT

One of the most important things to have boxed off before the back to school September rush is your new shoes. Whether it’s you’re all back everyday school shoes, or some black trainers for PE, we’ve got you covered.

Arguably the go-to for school shoes for all ages, Kickers have a mix of t-bar, brogue, boot and slip on shoe – something for everyone!

Go classic with a pair of DR. Martens all black boots or play it safe with some patent shoes.

Too cool for school? We’ve got Nike, Vans and adidas all black trainers to get you through the term. Perfect for PE and the classroom, these trainers are a great alternative to the traditional school shoe.

Launch: Jordan Mars 270 'Green Glow' & 'Fire Red'

Fri, 02 Aug 2019 00:00:00 GMT

The Jumpman is back again with its latest release. Here at Footasylum, we are the kings of Jordan launches and this weekend is no different. Launching at 8am Saturday 3rd August is the Jordan Mars 270 in two on-point colourways that will have you turning heads.

If you're a sneakerhead and a huge fan of Jordans and Nike these sneaks are for you. The Jordan Mars 270 takes inspiration from the Air Jordan 1, Air Jordan 4, Air Jordan 5, Air Jordan 6, and Nike’s Air Max 270- what's not to like. It's all of your all-time favourite sneaks rolled into one fresh looking pair of kicks.

It seems that Spike Lee's legacy with the Jordan brand, born after he created the Air Jordan-loving character Mars Blackmon for 1986 film She’s Gotta Have It, is being continued by his son. The Jordan Mars 270 has been designed by Jackson Lewis Lee and features a 270 air max unit in the heel and has a futuristic appearance which will elevate your look. Synthetic leather is combined with a firmer Phylon midsole, to finish off the glimpse into the future of footwear.

At Footasylum, we've got two colourways of the 270 Mars which will look sick whatever the occasion. If you're looking for an everyday all-white sneak then the Jordan 270 Mars in Fire Red is for you. The mainly white sneak features fire red accents. Taking inspiration from the Jordan 5 the upper of the sneak features white leather, the midsole is split between black and red all finished off by an icy translucent blue outsole.

For a more fun sneak, the Green Glow colourway has arrived. Don't let the all-black nubuck upper fool you- this is a sneak with personality. Featuring luminous green accents and reflective silver detailing, the silhouette sits on top of a glow in the dark sole- something we never knew we needed in a sneak. If you're looking for a new pair of trainers that will turn heads whether the lights are on or off we've found them.

Both colourways will be available online from 8am Saturday morning and from the following stores:

Manchester
Birmingham Bullring
Glasgow Argyle Street
Lakeside
Bluewater
Stratford
Croydon
Kingston
Nottingham Clumber Street
Trafford Mega
Bristol
Bromley
Lewisham
Meadowhall
Brighton
Derby
Southampton
Fosse Park
White City

Meet the Team: Jatin Mistry

Thu, 01 Aug 2019 00:00:00 GMT

This month we caught up with the office's only Yorkshire man and long standing graphic designer, Jatin. From blog designs to in-store posters, Jatin covers just about every aspect of our design team.

When he's not busy designing and creating, he can be found at home with a brew gaming.

Back to School: The School Bag Edit

Thu, 25 Jul 2019 00:00:00 GMT

New year, new bag – That’s how the saying goes, right? Before you know it the summer holidays will be a distant memory and you’ll be back on the school bus ready for the new term. To soften the blow, make sure you’re looking fresh in one of our best-selling school backpacks.

Keep all of your books, PE kit and lunch in one stylish backpack from Nike. Large enough to store all your stuff yet keep you style strong; a simple black rucksack with the famous Swoosh branding.

One of the biggest names in the backpack game; Kings Will Dream. The trademark crown and Kings Will Dream script will let your peers know you mean business. Go bold with gold or keep it simple with the traditional red, black and white.

Want a bag that will double up as your weekend bag? We’ve got you covered with some statement pieces from adidas and Vans.

For them days when you don’t have a million books or have bagged an early finish, a smaller drawstring bag from Nike or Under Armour will see you through.

Brand Focus: NICCE

Tue, 16 Jul 2019 00:00:00 GMT

Launched in 2013, Nicce has already cemented itself in the streetwear world as a master of fresh, minimalist designs.

The brand pairs a clean and honest approach with contemporary sportswear and streetwear to achieve minimalist pieces that have maximum impact.

Created in the heart of East London, Nicce draws inspiration from the ever-changing culture of their surroundings. Their foundations are based on their 'Forever Established Originals' collection which combines their everyday hero items with their instantly recognisable and slick logo.

Emphasising their connection with the British music scene Nicce has a host of musicians that continue to support their vision. The house community has been a huge supporter of this contemporary brand with Loco Dice, Hot Since 82 and Ben Pearce being just a few names that have been spotted repping Nicce.

Drawing on their links with the music industry, Nicce is the go-to brand if you are looking for a simple yet impactful festival outfit that won't look out of place in the fields. Whether you're looking for a simple white tee or hoodie to pair with some denim jeans and sick sneaks. Or if you want a coloured jacket to keep the rain off your back when the weather isn't quite living up to the hype- Nicce is the perfect brand.

Plus if you're looking for somewhere to flex your new festival looks, Nicce have teamed up with Footasylum to give you two tickets to this season’s hottest London festival – SW4. With sets from Tinie Tempah, TS5, Mabel and Sigala on Saturday 24th August, you don’t want to miss out. For your chance to win two tickets, simply download UNLCKD to enter.

adidas Originals Yung 1 Feat. NSG

Mon, 15 Jul 2019 00:00:00 GMT

The adidas Originals Yung 1 embodies a youthful energy. It’s multi-layered, cushioned and dynamic design moves to the energetic wearer. Someone who is always on their feet, but always wants to look good doing so. It came as no surprise that the face of Footasylum’s Yung 1 campaign would be the most buoyant music artists on the scene: NSG.

Zipping through the gargantuan warehouse which once housed an assortment of aircrafts, NSG’s Kruddz rode fast on a mini motorbike trying to avoid anyone who stood in his way. The motorbike isn’t the only fun prop in use today. Bouncy balls, space hoppers, dollar bills and confetti canons were on standby. Everything screamed fun at the set. After gathering the boys during a much-needed breather, we caught up on a summer of festivals, their massive social media presence and building the foundations of their musical career.

FA: We are here on an airfield in Bicester on a pretty fun set. Are you excited to be here?

Mojo-NSG: We are so excited to be here. We are the most fun people you will ever meet.

FA: We’re shooting the Yung 1 and, you guys are always wearing the freshest creps on stage. Who has the most sneakers out of all of you?

Pappi-NSG: I don’t know. We all have a lot. Probably OGD, he has bare creps.
OGD-NSG: Come on man, I’ve got them all. All the grails you know. They wish they had my creps.

FA: This year has been quite busy for you guys. This summer you are performing at loads of festivals, you’ve got wireless coming up this weekend. How is the festival scene for you guys compared to normal gigs?

Pappi-NSG: Everything. Like normal gigs, festivals, big gigs- we shut it down. The difference is like, festivals are bigger. I enjoy it more. Everyone that’s there, they’re off their head, having a good time. There is a video online of us going from OT to Options. It went off.

FA: Your online presence is massive. You always seem to dominate social media.

Pappi-NSG: Look look, there’s proof. They’re all on social media right now. They’re glued on, they’re active.

FA: How important is social media to you? Is it a big part of how you became viral?

Kruddz-NSG: It’s played a big part. In this day and age, the generation we are in, you can find anything on social media. Trump won the election with social media. He still uses social media loads. Everything is on socials, don’t underestimate.

FA: You all say, your aim is to reach global domination. Would you say you are there yet? You and your sound are very recognisable now.

NSG: *All at the same time* Woah far from.
Pappi-NSG: When we say global, we mean global global. We are just building the foundations right now. The UK isn’t even finished yet.
Dope-NSG: Literally all age groups as well. Like Michael Jackson global. We’re not joking. I bet the dads out there know Westlife, but they don’t know us yet.

FA: Supporting Drake at o2 must’ve been a big highlight and push in your career too.

Pappi-NSG: o2 arena, well o3. It was lit. After performing with Drake, there were tweets after, where we were in the same sentence as Drake and J Cole. It’s energy names right there. Just to grace that stage with those names, wow. Big up J Cole, he’s my boy.

FA: You guys are all high energy. Loads of fun. Lots of action all the time. Do you ever take a break?

Kruddz-NSG: I don’t take breaks no more. What’s the point in having a break? There is no point. You’re gonna rest when you die.
Pappi-NSG: Sometimes you have to take a break and unwind. Hibernate and sleep at night. When I’m awake I’m always active.

FA: You always say NSG is a lifestyle, not a collective. So how does one achieve and live the NSG life.

Pappi-NSG: You are living the NSG lifestyle. If you are non-stop grinding then you are living the NSG lifestyle. You work hard and don’t wanna stop because that is your journey. Non Stop Grinding- that is NSG.

The adidas Originals Yung 1 is availible now - shop the collection right here.

Launch: adidas X Danielle Cathari

Fri, 12 Jul 2019 00:00:00 GMT

The fourth collection from Danielle Cathari is here, bringing you all the androgynous sports luxe vibes.

The Amsterdam based designer has enhanced the instantly recognisable DNA of adidas with her latest offering, by incorporating a tonal palette with a range of 90s silhouettes, reviving the classic three stripes before our eyes.

The collection of must-have apparel includes a mixture of tracksuits, blazers and shorts, all designed with an androgynous twist on classic 90s silhouettes.

Launching on 15th July, be sure to keep an eye on our latest drops to grab your new clothes before it’s too late.

Launch: Converse Renew

Wed, 03 Jul 2019 00:00:00 GMT

In the same week that Glastonbury revealed their plastic-free policy saved 1 million plastic bottles from going to landfill and Sir David Attenborough managed to make thousands of festival goers silent while he talked about plastic usage on the Pyramid stage, we present to you the latest release from Converse- Converse Renew.

If you haven't guessed from the name and topical intro, Converse's latest release rethinks waste, with each canvas pair being made from 11 recycled plastic bottles. Which is an incredible move towards creating more readily available sustainable fashion.

Converse has always been one step ahead on the design front, and this new reincarnation of the classic canvas Chuck Taylor Ox and High Top is no different. Opening a new chapter, with a new sustainable era, Converse are hoping to make sustainable fashion more accessible.

The Renew chapter proves how Converse are dedicated to experimenting and creating new ways for sneakerheads to be a little more environmentally friendly while still repping the freshest trends.

Dropping on the 5th July, the Converse Renew Canvas features recycled Polyethylene terephthalate (PET) created from millions of plastic bottles that are put in the bin day to day. The sneaks still have the same feel as the original chucks but their 100% recycled plastic construction means you can feel a bit better wearing them.

Launching in six different colourways in a range of Ox and High Top styles for both men and women, these sneaks are perfect for summer and you can do your bit while wearing them too.

Each labelled with the new Converse Renew slogan, 'Life is too short to waste', these sneaks are the first of many Converse renew packs planned. The brand are later planning on releasing Renew Denim, made using denim jeans that have been diverted from landfills and Renew Cotton, crafted using cotton canvas waste from the manufacturing process to create a 40 percent recycled cotton with polyester to form a new yarn.

Keep an eye on our Converse collection for the Renew drop.

Launch: Nike Air Max 270 React

Tue, 02 Jul 2019 00:00:00 GMT

One of the biggest launches of the year is nearly here. The Nike Air Max 270 React is a combination of two of the brands most popular trainers; the React Element 55 and the Air Max 270.

This hybrid sneaker is an experimental design bringing two of Nike’s biggest technologies together – Air and React. The trainer sees a mix up of innovation, material and colour, creating a bold sneaker laced with technology.

From the React we get a lightweight and springy yet durable finish which when combined with the brand’s biggest Air heel bag makes for one of the most innovative and comfortable sneaks to date.

Aimed at everyone, the selection of colourways and undeniable creativity that has gone into this trainer, make it a must-have in your collection. The colourways have taken inspiration from a variety of art movements from the 20^th century. These designs mixed with the 90s Air Max vibe is the simplest way to make a statement with your trainers.

These are set to fly out, so be sure to keep an eye on our new in section from the 3rd July to bag yourself a pair.

Meet the Team: Catherine Frame

Mon, 01 Jul 2019 00:00:00 GMT

This month we caught up with our CRM manager, Catherine. Day to day, Catherine is incharge of making sure our relationship with you guys is spot on to ensure you see and get everything you want out of your Footasylum experience.

When she's not busy lifting weights at the gym or spooning her cat Jeff, she's keeping everyone in the office in check and filling up our work (and social!) calendars.

Villa Vibes

Fri, 28 Jun 2019 00:00:00 GMT

We know you want to look like an absolute sort this summer, so we’ve put together a collection of our favourite villa worthy looks that will have you shouting “I’ve got a text” every time your phone buzzes.

Our look book brings the streets to the villa with pieces from Vans, Nike and Tommy Jeans to make sure you’re not pied or mugged off this summer.

Get ready to crack on and fill your wardrobe with some outfits that give off serious summer vibes. Now all you need is your own personalised water bottle…

Levi's are leading the way this year in our summer look book and it's clear why. Their pieces were clearly designed with summer in mind, and the cropped camisole is exactly what you need this summer.

Look like an absolute bev by pairing it with the iconic silhouette of the 501 high waisted shorts. The Levi's Florence Bodysuit is also perfect for relaxing by the pool while everyone else grafts.

For a comfy luxe look Vans is the brand for you. Perfect for lounging around in while keeping you looking fire on holiday. Cycling shorts and a tee is the perfect way to keep it casual while looking like you've made a lot of effort. Perfect for a holiday with your bae or a girls trip- keep it laid back this summer.

If you're looking for a colour pallette that oozes love, pink and red is the one for you. Go all romantic but keep it street with adidas Originals and Tommy Jeans. The red cropped vest from adidas Originals is perfect for topping up your tan while looking for love. If you're looking for a bit more of a cover-up then the Tommy striped sweat looks perfect layered over your favourite swimsuit and bunched up at the front.

Not found the one? Discover our full Women's Holiday Shop.

Interview: Snoochie Shy

Wed, 26 Jun 2019 00:00:00 GMT

We're pretty sure if you looked up girl power in the dictionary Snoochie Shy's name would be underneath. This lady is killing it and recently became the new face of the latest Footasylum Women's campaign with Converse.

Also known as Cheyenne Davide, Shy already has a pretty long list of achievements and milestones- and she's only 25. Goals!

Shy previously hosted the breakfast show on Radar Radio before joining the team at BBC 1Xtra and becoming a host on YO MTV raps in Sept 2018. She has also live-hosted major events including MOBO awards red carpet and 'Grime-A-side'.

You can also find Shy on the airwaves between 11pm and 1am Monday- Thursday with her own show on BBC 1XtraSnoochie currently hosts her own show on BBC 1Xtra. Oh, she's also a model too and travels around the world DJing.

We caught up with the all-round superwoman while shooting the latest Footasylum Women's x Converse campaign around Manchester and she seemed pretty excited to be rocking a reimagined classic Chuck Taylor.

What do you love about DJing?

DJing is so fun! I love music, so getting to play it out to people and seeing them enjoy themselves is the sickest feeling. Emotions wise, I'm always super nervous before a set to the point I have like 10 minutes silence to myself but as soon as I get the first mix out the way, the nerves go and I end up on a mad high.

Tell us what you think being creative means.

A creative to me is someone who creates art that also manages to bring out their individuality. Your brain is always thinking and you're constantly coming up with new ideas. When you see your vision come to life you get a buzz off it.

What does the future hold for you?

By constantly developing new ideas and just growing as a person. There's so much I want to do and I'm not even halfway there yet. But doing creative stuff excites me, so I'm always up for a challenge.

What do you love so much about Converse?

Converse is such a sick shoe, especially the original chucks. I just feel they have a huge sense of nostalgia to them. I'm a 90s baby, so for me, these creps scream 90's. Also, you can wear Converse with anything so it's LIT!

Shop the full collection of women's Converse at Footasylum and discover your new go-to sneaks.

Introducing: JKA

Mon, 24 Jun 2019 00:00:00 GMT

We like to make sure you’re always wearing the freshest threads, which is why our range of brands grows daily and the latest addition is no different.

Introducing JK Attire. Only for the real ones.

With famous fans like Alex Bowen already repping their tracksuits, this brand is making waves. But we know you don’t want to be wearing what everyone else is wearing. That’s why our range of JKA apparel is exclusive to Footasylum.

UK streetwear brand JKA was born in 2018 in the city of Manchester. The brand represents modern and forward-thinking designs inspired by an aesthetic lifestyle. Each of their pieces are created using cutting edge fabric technologies and a ruthless attitude- perfect for both a day exploring the urban jungle or a workout.

The Footasylum collection of JKA attire features classic streetwear staples that no one should be seen without. JKA joggers and hooded tops pair together to create an iconic co-ordinated look, while the JKA tees look fire paired with some distressed denim jeans.

The ever-expanding JKA collection combines practical, crisp, bright sportswear with an urban streetwear appeal. A British brand and proud, JKA promise to never stop progressing and to choose quality over quantity.

Are you a fan of JKA? Discover the full collection.

Villa Threads

Tue, 18 Jun 2019 00:00:00 GMT

Here at Footasylum, we know you want to be looking like a total bev* around the pool this year. Get your island style on point with our collection of villa worthy looks for men.

Of course, we’re not all lucky enough to have a stylist around but with a huge range of men’s swim shorts, shirts and sliders we know how to help you look on-point and avoid being pied, mugged off or being called a melt.

So crack on and explore our favourite villa looks suitable for the street that is definitely your type on paper.

A striped tee and denim shorts is the perfect look for when the sun goes down, whether you're hosting an exclusive party in your villa or you're off on a date make sure this combo makes it into your suitcase this summer.

For a villa look that shows you mean business Hoodrich is the ideal brand. Started with just £200, this brand has exploded onto the streetwear scene and it will help you make a good impression. The white OG Abstract tee looks on-point with a pair of Nike shorts, meaning you'll be giving off al the right vibes.

Catch someone's eye and help them realise which basket they want to put all their eggs into with the Nike Jersey Club shorts in neon orange. You'll be turning all the heads for the right reasons.

Keep it simple and pair with some fresh black Nike slides and shorts to step-up your poolside attire this summer.

Of course, it is what it is, and swim shorts are one holiday essential you can't get on that plane without. The adidas Originals 3-Stripe All Over Print Swim Short will keep you looking fresh poolside and may even help you with recoupling.

Alternatively, play it smart casual with the iconic open shirt look around the pool. The Gabicci Leopard Print Mix Shirt is the ideal way to tap into the animal print trend for Spring/Summer 2019 while also playing it cool.

Get ready to graft and explore our full Men's Holiday Shop to make sure you're wearing some serious villa inspired threads this summer.

*Just in case you haven't been watching Love Island 2019 (where have you been?) a bev is a hot guy. Variations include your bev, my bev, her bev

Summer Inspiration: Wrangler

Mon, 17 Jun 2019 00:00:00 GMT

Wrangler- a brand that has been producing high-quality denim and on-trend pieces for over 50 years. With a belief that clothing should be designed to fit the needs of people wearing them, it's no surprise that their clothing has been a streetwear essential for decades.

Launched in 1947 in Greensboro, North Carolina, Wrangler aimed to create the best jeans, jackets and shirts for cowboys, and we have Wrangler to thank for our favourite jeans in 2019. They added special features to add functionality to jeans; flat rivets that wouldn’t scratch your saddle, watch pockets, felled seams for a more comfortable cowboy ride and 7 belt loops rather than the usual 5.

Fast forward to 2019 and Wrangler now create more than just denim, with a range of tees, sweatshirts and jackets available at Footasylum there is no reason why you shouldn't add some Wrangler pieces to your summer wardrobe.

Looking for a fire outfit for festival season? Guess what? Wrangler have got you covered. As you know festival fashion is a time to have fun and wear outfits you might not typically pick day to day.

That is why we are loving the Wrangler striped denim co-ord this festival season. It's fun, quirky and on-point, what more could you want? The Mom Jeans are the jeans of our dreams. A 90’s classic these rigid denim jeans ooze retro cool vibes- perfect for a day at Lovebox.

Pair with the striped denim jacket and you've got yourself a fire look that you hardly even needed to think about. All over vertical stripes will give you the edge and help you stand out in the crowd, where the chest pockets keep the piece practical.

If you're lucky enough to be heading off to somewhere with a beach this summer you're going to need a tee to cover up. The Wrangler Regular Rib tee looks perfect layered over your favourite swimsuit. Whether you bunch it up and tie at the bottom or rock it oversized we know this tee will help you turn heads for all the reasons.

If you haven't sorted out any summer plans yet, don't worry, Footaslyum have teamed up with Wrangler to give away two VIP tickets to the Lovebox festival weekend as well as the men’s denim jacket and women’s co-ord from this post. And finally, to top it off, we will also be providing overnight accommodation in London. What are you waiting for? To be in with a chance of winning download the app here and enter.

Dad's Trainers

Tue, 11 Jun 2019 00:00:00 GMT

With Father’s Day fast approaching, what better gift than the gift of new trainers? Whether your dad comes under the cool, geeky or down right embarrassing group, we’ve got a trainer for every dad.

The classics

You can’t go wrong with a simple silhouette in a classic white or black finish. The go-to trainer for everyone and anyone is the Vans Old Skool in black which can be paired with jeans or shorts all year round. Keeping it classic but with more styles, Converse offer up more colours in low and high top cuts to suit any dad.

The cool kids

Maybe your dad is still clinging onto his youth or wants to twin with you. Why not try a pair of Air Max 97s; an unmistakable design that will match any dads style and interests with a wide choice of colourways available. Not cool enough? Pick one of our latest Jordan releases to really impress this Father’s Day.

The trendy dads

Does your dad keep up to date with the latest trends and take pride in his trainer collection? An adidas Continental 80 is a must-have for the fashion conscious as this simple silhouette can take him straight from football practice to the pub. Likewise, the Air Force one in the staple white colourway adds a modern look to any outfit.

We've Got You Covered: Festival Jackets

Thu, 06 Jun 2019 00:00:00 GMT

We’re not going to try and fool you, if you’re heading to Parklife in Manchester this weekend then you’re going to get absolutely soaked- there’s no escaping it. To be fair we think we were being pretty optimistic about it actually being sunny for festival season this year. But don’t panic we’ve got you covered (literally) we’ve got a fresh collection of jackets for men and women that will come in handy when you’re in the fields.

If you’re looking for an on-point men’s jacket that will see you through festival season, our men’s jackets collection has exactly what you need. If you’re struggling to pick we’ve chosen our three favourites that will keep you dry while looking fresh. The North Face 1985 Mountain Fly Jacket is a classic. There’s no denying that. If you haven’t already invested in one of these we have no words. This white and teal colourway is perfect for festival season and is guaranteed to go with your favourite sneaks. Stay dry with this lightweight jacket with elasticated hood and hem.

If you’re looking for something that will help you stand out in the crowd, then this Barbados Cherry coloured Over Head Jacket from Money is the one. The bright red will definitely get you mainstage ready and the lightweight material means you can rave all night without getting too hot in the tent.

For a lightweight jacket that’s a bit more understated but definitely not a compromise on style, the BOSS lightweight jacket in navy is a jacket that you can wear to more than just a festival. The navy colourway will go with all of your favourite threads and the jacket is packable so IF the sun comes out you can just quickly pack it away.

You don’t want your jacket to hide your fire outfit so it’s essential that you choose a jacket that will not only keep you dry but will also add even more fuel to your fire. Whether you prefer Nike, Puma, Levi’s or any other streetwear brand we’ve got just the women’s jacket you need to make your outfit even fresher.

We all love an iridescent piece of clothing and if there is one place these jackets are made for it’s the fields. This Nike Windrunner will turn heads for the right reasons and make you look like a festival headliner. The iconic jacket from 1978 has had an overhaul, with the on-trend offering featuring a loose fit for a roomy oversized fit, classic Chevron design, side pockets and adjustable bungee toggles. Perfect for a rainy weekend in the crowd.

If you really don’t want to hide your mainstage worthy outfit we’ve got a solution for that. The Levi’s Clear Baggy Trucker Jacket keeps you dry while still letting everyone enjoy your 10/10 outfit. This festival classic from Levi’s is see-through so all of that outfit planning doesn’t go to waste. With the same silhouette as the heritage trucker jacket you know and love this Levi’s jacket is also finished with red tab branding.

In the fields, anything goes- including clashing prints. Have a bit of fun in the rain with the Puma Wild light jacket. Featuring a mix of zebra print colourways, this is the ultimate festival jacket. Fusing retro sport style with wildlife has never looked so good and with this year’s huge rise in animal print, you’ll be looking on point.

Looking for more jackets, discover our men's and women's jacket collections for more lightweight jackets for the rain. If you’re still looking for those festival outfits visit our men’s and women’s festival shop for some inspiration.

Meet the Team: Rachael Gore

Mon, 03 Jun 2019 00:00:00 GMT

This month we caught up with the mastermind of all our FA emails that land in your inbox showing you the hottest drops, must-have holiday edits and the latest news from your favourite brands.

Often the calm and collected one in the office, Rach is always busy working with our design department to make sure our emails are the best in the game.

Launch: Shox R4 Neymar Jr

Wed, 29 May 2019 00:00:00 GMT

After the Nike Shox R4 bounced back onto the scene two weeks ago, Nike has released the latest colourway of the classic noughties shoe with a bit of help from Brazilian professional footballer Neymar Jr.

Our first sneak peek of the collaboration was teased on Neymar’s Instagram account last month and, from that tiny glimpse, we knew these were going to be the shoes of the summer.

In some corners of the world, the R4 was seen as the “it” shoe, and in Sâo Paolo, it brings back memories of Neymar Jr’s childhood. As a kid in Brazil, Neymar Jr’s dream sneakers
were Nike Shox. Knowing he couldn’t afford a pair from the official store he did the next best thing and went to the local market. Fast forward to today and after years of hard work to get to the top he now has his own signature pair. Speaking about the initial release of the sneak almost 20 years ago Neymar has said: “They were like a shoe of the future.”

The two colourways cater for every Shox lover out there, whether you prefer a classic white colourway or a bolder neon sneak. If you’re looking for the ultimate summer 2019 sneak, then the neon is the one for you. Inspired by the colours from a watermelon the bright colourway celebrates the markets around Sâo Paulo, Brazil, Neymar Jr’s hometown.

Bold red and green tones are paired with black overlays to create a sneak which perfectly represents the Brazilian forward. Aside from the pretty out there colour scheme, the sneak has an interesting set of intricate details not seen on Shox before. The standard Swoosh sneakerheads know and love has been removed and replaced by a smaller inverted design by the mudguard while the classic Shox branded ‘Z’ logo has been moved on its side to convert it to an ‘N’ to honour the shoe’s designer. The look is then completed by red foam columns and a black outsole.

If you are looking for a more classic look then Neymar’s silver colourway is probably the sneak for you. A nod to the sneaker’s first launch 20 years ago, Neymar’s second colourway is more muted but still make a huge statement. An off-white upper is paired with metallic detailing and reflective touches. The design is then finished off with red elements including the signature Shox columns and Neymar Jr.’s name on the tongue and the footbed. The springy shoes are one of the most popular sneaks in Neymar’s hometown of Brazil so if you’re going to trust anyone to design a fresh pair of sneaks then it has to be Neymar.

Launching on the 30th May online and in our Stratford and White City stores, cop the sneaks of 2019 before they sell out.

All you need to figure out is whether you're going to dazzle in white or wow in watermelon?

Exclusive Launch: Air Jordan 1 Mid University Gold

Thu, 23 May 2019 00:00:00 GMT

We've got another Jordan release for you this weekend and if you're looking for a bold sneak for the summer then this release is for you. Introducing the Air Jordan 1 Mid in University Gold.

The limited colourway lands on Saturday 25th May at 8am so make sure you set your alarms and get ready to cop the hottest sneaks on offer this summer.

If you haven't already noticed, the sneak is covered in a bright shade of yellow pretty much from top to bottom. Affectionately known as 'Yellow Taxi' by sneakerheads this colourway just screams summer. The golden colourway draws your attention to the iconic silhouette of the AJ1, a sneak loved by everyone across the world.

Designed using premium and soft leather, the upper of the AJ1 combines all of the features you have come to expect from the Jumpman. A canvas Jumpman patch sits on the tongue, while the well-known and legendary winged basketball motif is placed on the ankle.

A black tongue, Swoosh and sole breaks the sneak up and balances out the aesthetic so the yellow hue doesn't become too heavy on the eyes (or so you don't get hailed down as a yellow taxi).

Ready to cop a pair? The AJ1 Mid University Gold will be available online from 8am and from the following stores:

Birmingham Bullring
Cardiff
Lakeside
Stratford
Croydon
Brighton
White City
Manchester

Want to cop a mini version for the junior in your life? The junior AJ1 will be available online from 8am and from the following stores:

Birmingham Bullring
Leicester
Stratford
Croydon
Nottingham Clumber Street
Trafford Mega
Bristol
Meadowhall
Brighton
White City
Manchester

The Swimwear Edit

Wed, 22 May 2019 00:00:00 GMT

We did it. We made it to summer and it is finally time to invest in some new poolside apparel to make sure you look fresh while catching those rays. At Footasylum we know that the pool and beach are just as important as the catwalk so you need to be looking your best whether you prefer to cannonball into the water or just dip your toes.

Whether you’re jetting off to Ibiza, cruising around the Med or hitting a festival in Croatia, we’ve put together a selection of our favourite swimwear for men and women for summer 2019 which we think you’ll definitely want to pack into your suitcase for your week in the sunshine.

When you think of urban swimwear there’s probably one main brand that comes to mind- Tommy Hilfiger Swim. Their effortless and simple designs will look on-point on the gram and in real life. There’s no surprise that two of our standout swimwear looks for women come from this brand. If you love a one-piece the Low Back Swimming Costume in tan red is the one for you. The swimsuit features a low back with a high leg line- a trend which doesn’t seem to be disappearing this year. The simple design incorporates understated Tommy Hilfiger branded taping up the sides of the piece helping you look effortlessly cool while topping up your tan. This swimming costume is also made from recycled polyester so you can do your bit for the planet too. At £79.99 this is an investment piece that will never go out of style.

Our second Tommy Hilfiger Swim piece is the Cutout Bralette and Hipster Bikini Bottoms. Crafted again from recycled polyester this bikini gives off some serious beach vibes. The sky blue colour variation just makes us want to be laying on the beach with a cocktail already. An elasticated waistband means you don’t have to sacrifice comfort for style this summer.

If a bikini is definitely your thing, then Footasylum’s holiday shop is the place to go. The Calvin Klein Bandeau Bikini Top and Brazilian Bikini Bottoms is also one of our go-to summer pieces. The bandeau top is flattering for all shapes, and let’s be honest we all feel good when we wear our Calvin’s. The black and white colourway is a classic look that will look perfect both on a girl’s holiday in Ibiza or a family holiday in Mallorca.

Looking for some swim shorts that will get you noticed for all the right reasons this summer? Here at Footasylum, we think a statement swim short is the perfect poolside accessory for Ibiza. If you’re spending your days partying, you want to go for something a little brighter than black. The Guess Palm Tree swim shorts are definitely a statement piece with the graphic palm tree print. Pair the shorts with black slides and you are pool party ready.

If you’re not a fan of the palm tree print the adidas Originals 3-Stripe All Over Print swim shorts are the perfect way to make a statement without drawing too much attention to yourself. The classic 3-stripe swim shorts have been given a summer 2019 twist with an abstract blue wave print. Perfect for those boat party days or relaxing on the beach mornings, it wouldn’t be a summer wardrobe without a pair of 3-stripe swim shorts. If you want a more classic look then look no further than Tommy Hilfiger Swim.

The OG’s of street swimwear have done it again this summer with their Core Flag Swim Short. The simple white shorts are adorned with a large Tommy flag design which helps you look fresh while lounging. With a press stud pocket, you can also keep your valuables safe (just don’t belly flop into the pool with them still in there). These shorts are a staple summer wardrobe piece that will see you through more than just one summer.

Check out our men’s and women’s holiday shops to make sure your holiday wardrobe is looking on-point this year.

Launch: Nike Shox R4

Wed, 15 May 2019 00:00:00 GMT

2000 was a pretty important year, we'd just celebrated the turn of a new millennium, Venus Williams became the first black woman to win the Women’s Singles title at Wimbledon and the first crew was launched to the International Space Station.

However, there was one historical event that shaped streetwear forever- Nike Shox went on sale. That's right everyone's favourite sneak from the noughties was released 19 years ago and now they are being re-released for a whole new generation to enjoy.

Launching on Thursday 16th May, Nike is bringing back the boing with the Nike Shox R4, in both a white and triple black colourway. The sneak boasts a pretty sleek silhouette while incorporating the famous bulky Shox pillars, exposing the classic shoe to a whole new generation of sneakerheads.

With the sneak being released in black and white, they are bound to become your ultimate summer 2019 sneak. The Shox's most noticeable feature is the foam columns underneath the heel, which provide much-needed comfort and an added bounce. The columns were the result of 10 years worth of research by Nike super designer Bruce Kilgore.

Inspired by indoor track sprinters who appeared to 'bounce' with each stride, Bruce, along with engineers began to conduct biomechanical experiments with the aim of optimising energy return with each step. Before Shox became what they are today Nike experimented with adding steel springs to a running shoe to see if it would improve running economy.

They continued testing a variety of springs and hinges through the 80s until 1997 when they discovered that twin plates with foam columns worked best. The running shoes first rose to fame on the track but it wasn't long before they were spotted on the streets. The sneak and its bounce remain a firm fan favourite and now you can be part of the revival.

Shop the Nike Shox R4 release here and discover our full range of Nike apparel for the latest Nike releases.

The Lowdown on Tinker Hatfield

Tue, 14 May 2019 00:00:00 GMT

In the world of sneaks, Tinker Hatfield is a household name, but to the rest of the mere mortals, who exactly is Tinker Hatfield?

Hatfield is famed for his innovative designs with the biggest sporting brand in the world – Nike. Currently operating as Nike’s Vice President for Design and Special Projects, Hatfield has worked his way up through the ranks for nearly 40 years. Here, we take a closer look at the architect’s journey through Nike, including some of his best designs and creations.

Hatfield joined Nike in 1981 and began working on shoe design just four years later. Coming from an architectural background, he was able to merge these technical skills with his keen eye for detail and undiscovered love of trainers. He quickly went on to design some of the world’s fastest selling sneakers from the Nike Air and Air Jordan collections.

After spotting a trend in gym goers packing multiple shoe styles to switch between when changing activity, Hatfield saw an opportunity to create a shoe that will take you from running to basketball to cycling to weights. Tinker created the entire Cross Training franchise, forever changing the way we train in the gym. And not to be forgotten, he has also played an undeniably huge role in the design and manipulation of the Original Nike Air Max line and some of the most iconic Air Jordan sneaks.

With all this under his belt, it’s fair to say he is the footwear industries most accomplished visionary.

Meet the Team: Dan Henwood

Mon, 13 May 2019 00:00:00 GMT

This month we caught up with the office Geordie and king of all things affiliates, Dan Henwood. Hailing from the North East, Dan packed his bags and moved his life down to Manchester to join the FA team in 2018 and he's not looked back since.

Dan spends his days ensuring we're always offering all of our customers, not just our students, the best deals on all the latest sneaks and must-have pieces.

All White Everything

Thu, 09 May 2019 00:00:00 GMT

All white sneakers are the go-to piece for an easy transition into the warmer seasons. Much like the plain white tee, the white trainer has become a staple in all footwear collections – both men and women alike. To celebrate the warmer months slowly making an appearance, we’ve rounded up the hottest white sneaks to get your summer ready.

Go bold with a chunky Air unit to add a bit of height to your look and to make your footwear command attention.
Treat yourself to one of the latest offerings for Nike women. Futuristic designs combined with the latest in technology - what more could you want?

This is just a snippet of our white trainers available, so be sure to check out our full men’s all white trainers collection and women’s all white trainers collection.

Launch: Air Jordan 4 Retro Bred

Fri, 03 May 2019 00:00:00 GMT

The latest addition to our Jordan collection is possibly the greatest. Landing on the 4th May is the Air Jordan 4 Retro Bred and you won’t want to miss out.

An iconic shoe originally released in 1989, the sneak is renowned for its visible Air Max unit, the contrasting 'wings' and high tongue.

Designed by Tinker Hatfield, the Air Jordan 4 arrived at the perfect time for Nike. After the release of the equally iconic Air Jordan 2, Michael Jordan considered leaving Nike to discover what else was out there. Thankfully, Tinker stepped in and delivered the Air Jordan 3 and 4, and we'll be forever grateful for that.

This release will be the fifth for the AJ4 Bred since its debut. The original, released in 1989, was followed by the 1999 edition in a silver box and Nike Air on the heel. However, it was nine long years before the sneak was released again in 2008 during Jordan’s “Countdown Package”. In 2012, the shoes returned once more with a more up to date shoebox and black tissue.

Rumours that the sneak was set to make a comeback had been circling for a while and now sneakerheads will finally be able to cop a pair of one of Jordan’s most sought after sneaks.

This AJ4, also known as Black Cement 4 has a black upper paired with grey accents. A white midsole, black, white and grey accents are finished off by a red sole for ultimate impact.

However, the crowning glory of this sneak is the original logo detailing loved by both Jordan enthusiasts and sneaker lovers paired with the Nike Air logo on the heel making its first appearance since 1999.

As the sneak was originally designed for the court it’s no surprise that the sneak's most iconic moment took place in a basketball court. Known as ‘The Shot’ Michael Jordan hit a series-winning jumper over Craig Ehlo and the Cavaliers.

The jump is considered one of the most critical moments of Jordan’s career and of course during the iconic jump the Jordan logo flashed from under his feet.

Whether you’ll be flashing the Jumpman logo on the streets or the court make sure you cop a pair of these sneaks at 8am on Saturday 4th May.

Shop online or at the following stores: Birmingham Bullring, Bromley, Croydon, Brighton, Stratford and White City.

Want to keep the kids looking fresh? Grab Junior Air Jordan 4 Retro Bred online and in store in Stratford and White City.

Launch: AJ1 Low Black Toe

Wed, 24 Apr 2019 00:00:00 GMT

Since its debut in 1985, the Air Jordan 1 Low has become one of the most recognised and worn sneaks worldwide. Designed by Nike for basketball legend Michael Jordan, the AJ1 Low was the first low-top sneak to be created for the sportsman.

Now Footasylum presents our latest addition to our Jordan collection- the Air Jordan 1 Low Black Toe. Set to launch on Saturday 27th April this sneak is a must have for your summer wardrobe.

This colourway was one of the ten original Air Jordan 1 High colourways to be released in 1985 meaning this sneak will give off some serious retro vibes for summer 2019.

After the huge popularity of the Black Toe high top, Jordan has decided to transfer the colourway to their Low silhouette this year and keep most of the original features from 1985.

There are of course a few tweaks which prove that Jordan is a brand that can adapt and appeal to current trends. White leather is used as the base, while black nubuck is used in place of the standard black leather from the high top version.

Of course, the Jumpman makes itself known and a contrasting white logo appears on the black tongue as well as a more understated stitched ball and wings logo on the heel.

However, you style these sneaks this summer they are guaranteed to get you noticed on or off the court.

Available online from 8am on Saturday 27th April and in the following stores: Manchester, Birmingham Bullring, Stratford and White City.

Want to keep the kids looking fresh? You can also pick up the Junior version of the Black Toe sneak online and in the following stores: Manchester, Birmingham Bullring, Cardiff, Stratford, Trafford Mega, Brighton and White City.

Trend Spotter: Animal Print

Thu, 18 Apr 2019 00:00:00 GMT

Having one statement animal print piece in your collection has always been pretty standard, but now if you don’t have leopard tees, snake print sneaks and zebra hair accessories you’re doing it wrong.

Animal print made a huge comeback last year and the trend is only set to grow again this year. We’ve gathered a few of our best wild prints to keep your look up to date and a little on the wild side.

Leopard sneaks
A bold fashion statement if there ever was one. Leopard sneaks are the perfect way to brighten up a simple outfit. Pair with jeans and a white tee for a laid back casual look or mix it up with other prints to reflect your personality.

The snake in the pack
A more subtle way to keep your look on-trend is with a snake skin trainer. Less out there than the leopard print, the muted tones of snake print make it a more wearable addition to your collection. Pair with jeans, dresses or jumpsuits for your everyday look.

Bold apparel
If you prefer to keep your sneaks simple, go for a statement animal print piece of clothing. Keep it low key with a leopard logo or go all out with a colourful techno zebra stripe jacket.

Festival Style Inspiration

Wed, 17 Apr 2019 00:00:00 GMT

If like us, you spent the whole of last weekend crushing over Coachella outfits and wishing you were out in the field covered in glitter, it’s probably time to start thinking about what you’re going to wear to the festivals you have lined up for summer.

Anything goes at a festival and although it is all about the music there are some pretty high style stakes involved too so preparation is key. Parklife, Leeds or Lovebox you want to look on point. Whether you like the urban or laid back look Footasylum has the garms to give you the ultimate festival vibes.

We’ve put together two outfits that will make sure you’re a headliner in the festival style game and will get you noticed in the fields.

Our first outfit looks effortlessly on-point and keeps you prepared for any weather, which is key during the British Summer. The star of this outfit has to be the Levi’s Clear Baggy Trucker jacket. Apart from keeping you dry when the weather doesn’t live up to the hype, the jacket is clear so everyone can still see your fire outfit. The super lightweight material also means it isn’t too much of an effort to carry and shouldn’t stop you dancing.

It wouldn’t be a festival without dungarees and these Levi’s Dungarees are the perfect festival essential. Designed with robust denim, these threads will last the whole weekend and keep you looking on point. Pair the dungarees with the Nike Leopard Print tee to keep your style wild and on trend for summer 2019.

It also wouldn’t be a festival without a pair of Dr. Martens and the Sinclair Boots are perfect for a weekend in the field. An alternative to wellies, your Docs will keep your feet dry (which is essential) while also giving off an edgy vibe and turning you into a fully-fledged festival goer. The platform sole takes us right back to the 90s and we can’t wait to be raving in a field with these on our feet.

A quirky print paired with plain black accessories is always going to be a winner. The headliner for this outfit is the Daisy Street camo print pants. With a high waist and a slim fit, the pants will make you look good no matter your shape and will also give your outfit an urban vibe made for the fields. Available in three different colourways, there’s bound to be a camo print that will see you through your summer festivals.

Keep the rest of the outfit simple with a simple black Nike crop top. A crop with high waist pants is always a winner and will also keep you cool if the sun does decide to appear. This Swoosh tee makes a statement without being loud and is definitely a tee you should cop for summer.

Keep the outfit classic with a pair of all black Air Max 97. One of the most recognised sneak silhouettes across the world, this shoe is the ultimate festival party sneak that will keep you comfy and looking fresh.

Looking for more festival inspo? Check out our new in and collection of boots to make sure you’re ready for the fields.

Exclusive Launch: Air Jordan 1 University Gold

Thu, 11 Apr 2019 00:00:00 GMT

Exclusive to Footasylum, the Air Jordan 1 University gold colourway is set to launch on Saturday 13th April and you're definitely going to want to cop a pair of these.

The latest Jordan drop has been inspired by the original low Jumpman from 1985, which was the first low-top sneak designed by Nike for on-court legend Michael Jordan. Designed by Peter Moore the low sneaker had a simple design including the Swoosh and Jordan Wings logo.

This latest black, white and gold colourway will get you noticed on and off the court. The AJ1 Low University Gold also recognises the link between the Air Jordan 1 and skateboarding, as skate was one of the first subcultures to repurpose the silhouette.

As a nod to skate culture, the latest AJ1 has a suede upper in a variety of classic Jumpman colours. With their signature sail colour on the toe box and quarter, while the overlays are split between black on the mudguard and eyestays.

Red accents on the tongue make it clear that this shoe is coming from one of the best in the business. However, the most eye-catching colour on the whole shoe is the fresh shade of yellow on the sole which is giving us the ultimate summer vibes.

Available only at Footasylum both online from 8am on the 13th April 2019 and in our Stratford and White City stores. Be quick- it's set to be a sell-out.

Get to know Jasmine Lasode

Tue, 09 Apr 2019 00:00:00 GMT

Last year, to celebrate Air Max Day 2018, Nike launched the On Air competition- giving shoe fans the chance to design their own Swoosh to go on sale for summer 2019.

Nike fans across the globe were then trusted to narrow down the entries to six different designs, each from different cities.

London’s winner Jasmine Lasode designed a pair of fresh sneaks named The Summer of Love. The Air Max 97's have an on-trend neon colourway and a hidden tribute to Jasmine's girlfriend and we can't wait to cop a pair on the 13th April.

We caught up with Jasmine ahead of the release of her trainer to see how she feels about designing her very own Swoosh.

Outside of what you’ve done recently what else are you into? We’ve seen on your Instagram all the graphics you’ve done for the Party People, do you want to just tell us a bit about that?

Yeah, so I am a graphic designer I do freelance and stuff like that. My main goal apart from this whole shoe thing is to have my own brand out there. Party People is one of my new projects at the moment. It’s for the party people, I like my music I like people. I just want to make not necessarily just clothing, branch it out to accessories maybe? Do a bit more. For the people.

Going back to how this all came around what made you enter London on Air in the first place?

The reason I entered London Air is that my friend sent me the application, and she said: “you should try this”. So I thought why not? I looked at the application and it looked fun so I filled it out thinking that no one was actually going to see it. But I got through so I was like “oh wow”.

Do you feel like you put a lot of effort and time into it or did you just think this would be cool, I’ll shoot it off?

When I first applied I thought this would be cool, shoot it off. There was a question, that asked what was your inspiration, and I said, my girlfriend. I don’t think I would have said that if I knew what I’d got myself into.

So tell us about the design process and what each element of the trainer really means to you?

This shoe is quite personal really it’s kind of a memory in a shoe. So you have the 97p going across one of the stripes which I took massive inspiration from those price tags in off licences from. They are coloured card, normally neon which is kind of where the colour comes in. But it says like 89p, I don’t know, you’ve got Yam for 99p and the shoe is obviously a 97 so that’s where the 97 comes from and the p comes from the price tags in an off licence.

The colourway is very summer, good vibes, party people vibes and that also come from the shop price tags too. You’ve got Air 247, obviously, this is an Air Max and 24/7, off licenses are mostly 24/7. Also on one shoe you’ve got closed and the other you’ve got open so that has an off licence feel. ‘Good Chat’ on the back of the shoe is actually my girlfriend's nickname, when we first ever met, she saved her name as ‘Lauren good chat’ on my phone and now still in my phone it’s ‘Lauren good chat’ so I thought this shoe is based on a memory we shared so why not have her on the shoe?

The shoe’s going to be there forever as well.

Yeah, we can’t break up now.

You spoke about the elements from the off licenses and the London colours and summer vibes, but why the Summer of Love?

Because that summer, the Summer of Love was when we first got together and I love her. Obviously, it’s in summer, summer is my favourite time of the year, I’m a summer baby so that’s my time.

When you got told that you won do you remember where you were? How did you even get told?

So when the voting was going on, half a day it would change who was in the lead. When it cut off I didn’t know if I was in the lead. So I got a call from Nike in London and they told me to come in. They said all the winners were coming in, they said you’re going to come and we’re going to speak to you.

So I didn’t know what I was coming in for because they said they were doing it with all them. I sat down in the room with three Nike team members and one of them was smiling. I thought ‘have I won, no have I?’ And then she was like thanks, you did really well and I thought ‘oh I’ve not won I can’t believe it’ and then she was kind of like Simon Cowell vibes and then they told me on the spot in the office that I won. I couldn’t believe it really.

How did you react?

I was shocked, I didn’t try and rein it in at all. I was very surprised.

So the big question what is the Nike World HQ like?

It was a mad experience; the Nike HQ was a mad experience. When I got there I didn’t realise how huge it was. There’s a room of history and it was really interesting to see all the different elements and all the Nike shoes in the past and how many there really are. Some shoes I’d never seen before. But it was such a memorable experience.

Talk us through the production process, was there anything that surprised you?

This process has been nearly a year now, the production for me I thought was quite quick. The first sample which was different from this one, the time that was changed wasn’t long at all. It was like that’s number one change that and that, oh there’s number two.

I have massive respect for the whole production of the shoe. The colours, I didn’t realise how perfect they could get colours. It’s such a bright orange and I wanted a bright orange and they did what I asked them to do.

Was there anything that surprised you?

Not really, it was pretty streamlined, Nike is very streamlined.

Have you carried on designing since and has winning the competition ignited any hidden passion for designing shoes?

I have continued designing since. I have projects I’m getting into for the Party People, there’s another brand my girlfriend and I want to do but this whole process kind of re-inspired me to do my own thing. Not many people see my work but this shoe, a lot of people have seen it. Actually realising people like what I do has kind of given me more confidence within my work to go on to venture to do other stuff. I wouldn’t say no to another shoe design at all Summer Love part two, but I’d love to do something with shoes after this situation.

How will you be celebrating the release of your first shoe design?

I’m going to celebrate the release with a massive party. This whole situation has been a year, but I want to celebrate with all my friends with good vibes, have fun just throw a party.

What’s next for you and can we expect any more designs?

What is next? I don’t know what next is really, definitely continue designing, get some of my old stuff out to the world. You might see shoes, you might not, I can’t tell you.

Jasmine’s Summer of Love Air Max 97 will be available online only from the 13th April 2019 so make sure you pick up a pair for the ultimate summer vibes.

While you’re waiting to cop a pair why not shop our new in men’s footwear and clothing to keep yourself looking fresh.

Launch: Air Jordan 1 Low White/Gum

Fri, 05 Apr 2019 00:00:00 GMT

The Air Jordan 1 Low made it's debut back in 1985 and was the first low-top sneak designed by Nike for basketball legend Michael Jordan. Created by Jordan 1 super designer Peter Moore the low sneaker had a simple design including the Swoosh and Jordan Wings logo.

Making its return in the 2000s the Air Jordan 1 Low has stayed true its simple design but is still one of the OG's of sportswear for the street and it is no different with the latest colourway.

Launching on Saturday 6th April is the Air Jordan 1 White/Gum which draws some inspiration from skate culture while staying true to its classic design. Certain to be your choice of summer sneak this pair of Jordan's has an unusual colour palette that will help you make a statement.

A gum coloured suede with a beige hue makes up the midsole of the shoe and paired with a white tongue, white laces and black lining it sounds like everything you've come to expect from the Jumpman.

However, Jordan has mixed it up for summer with a hyper pink sole that demands attention and gets you noticed for all the right reasons.

The gum/white colourway is available online from 8am on the 6th April 2019 and in our Stratford and White City stores, but be quick- this reimagination of a classic is sure to be a sell-out.

Launch: Footasylum Drive Thru

Mon, 01 Apr 2019 00:00:00 GMT

Yep, you read that right – the Footasylum Drive Thru has finally landed!

After months of top secret planning we are excited to finally bring you the first ever sneaker drive thru. Opening this Friday 5^th April, the Manchester based drive thru is set to be the first of many, making topping up your trainer collection quicker and smoother than ever before.

Much like your favourite fast food, you simply drive up to the first window, pick and pay for your trainers and proceed to the next window to await your shiny new sneaks. Perfect!

If you’re not in the Manchester area don’t worry, there are more drive thrus opening across the UK throughout 2019 so keep your eyes peeled.

Be sure to check out our social channels and share your drive thru experience with us!

The history files: Nike Air Max

Tue, 26 Mar 2019 00:00:00 GMT

Nike Air Max is an instantly recognisable sneaker franchise around the globe, whether you’re a sneaker head or a sneaker snob. But who is the mastermind behind this famous Swoosh franchise? What is the point of a trainer full of air? Let us explain…

An icon was born

Nike first introduced its revolutionary Air Cushioning Technology in 1979, changing the way athletes approached their running shoes forever. By 1987, the science behind the air unit in the shoes had advanced rapidly, meaning the cushioned air unit was bigger and comfier than ever before. This is when Nike decided to make the air unit visible, creating the first Nike Air Max trainer.

From here on out, there was no going back. People wanted the air bubbles, the comfort, the style. The trainers worked for both running and fashion, making this design a game changer from day one.

Now for the geeky stuff, and it might surprise you.

Former NASA scientist M. Frank Rudy discovered that he could take gas and pump it into a bubble that could be placed into the sole of a trainer, cool right? The problem was nobody would take him on, until he knocked on the door of Nike, and as they say, the rest is history.

Whilst some of the air bubble is visible in the Air Max soles today, what you can’t see is that the bubble actually runs almost the whole length of the sole. This air pocket changed the running game instantly, with its reactive nature to the wearers bounce and stride providing both practicality and comfort.

Over the years, the air quantity and location has developed, typically providing more air, less rubber and a lighter high performance running shoe.

The Air family

The Nike Air Max 1 wasn’t alone for long, with the lesser talked about Nike Air Max Light released just two years later, boasting an even lighter sole – as the name would suggest. The sneaks were then designed, developed and released within quick succession of each other, each offering different silhouettes and colourways with the same Nike Air technology.

Check out the full Air Max collection now to get your little piece of history.

Nike Air Max Day 2019

Tue, 26 Mar 2019 00:00:00 GMT

What’s better than getting a new pair of Nike Air Max? Gifting a pair.

For Air Max Day 2019, Nike are foregoing their tradition of launching a new limited edition sneak, and are instead launching their ‘Give Fresh Air’ campaign.

Nike released the following statement about the campaign:

“With the launch of the Air Max 1 in 1987, a revolution began. In the years since, Nike and ‘Air’ have become synonymous while expanding its loyal following.

Although March 26, 1987, marks the beginning of the epic Air Max journey, this Air Max Day launches a new chapter focused on taking action. We know that change happens when people come together. Give Fresh Air is a rally cry to unify sneaker culture around a shared passion to ignite change. Nike and our partners will create ways to give ‘Air’ to support local organizations and champion the power of community.

Our launch this Air Max Day won’t be a shoe but a call to action to pay it forward. 3.26.19 will not be about buying sneakers, it will be about giving them to others. We will leverage the power of the Nike network to elevate and heroize these stories and in the process champion one of the largest sneaker drives in modern history. This Air Max Day, don’t buy. Give.”

This may come as a shock to sneaker heads around the globe, however Nike have confirmed that any previously planned releases will still be coming out over the coming months.

Keep your eyes peeled for some big drops lined up over on our new in section.