New Balance 740

New Balance 740

Step into retro-inspired comfort with the New Balance 740.

Taking cues from early 2000s running silhouettes and reworked for modern everyday wear, the 740 blends throwback design with all-day comfort. With its chunky midsole, breathable mesh upper and clean layered detailing, this is the pair that brings retro-inspired style straight into your everyday line-up.

Across the collection, you’ll find New Balance 740 trainers for men and women, available in a mix of classic neutrals and standout colourways to suit every look. From versatile greys, whites and blacks to bolder finishes that bring more personality, there’s a pair ready to slot effortlessly into every wardrobe. The signature ABZORB midsole cushioning underfoot delivers soft, supportive comfort throughout the day, making them as easy to wear as they are to style.

Styling comes naturally with the 740. Pair them with tapered joggers and an oversized T-shirt for an easy laid-back fit, or style them with relaxed denim and a jacket when you want something more elevated. For a more performance-inspired everyday look, they work perfectly with our tech sport range, including quarter zips, windbreakers and other activewear, helping you build a complete fit from head to toe.

From city plans to everyday wear, the New Balance 740 is the pair you’ll keep reaching for. Explore more from the wider New Balance trainers and clothing collection and find your next go-to silhouette.