Adidas ZX Flux Xeno
Snakeskin isn’t new. Reflective’s been done before. XENO is and hasn’t. Introducing a light responsive technology from adidas Originals that has evolved from the wilderness of Southeast Asia.
RESPONSIVE, NOT JUST REFLECTIVE
In natural light, the black material appears faint with deep shimmers of iridescent colors. But with the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance as an optical illusion.
THE XENO ORIGIN
Inspiration was drawn from the Xenopeltis snake found in Southeast Asia, known for its highly iridescent scales. adidas Originals has a long history of incorporating snake skin patterns into design and materials. But XENO pushes the look to revolutionary heights.
PRODUCT LAUNCH: 13.06.2015
ZX Flux XENO - Silver & Black colorways