Adidas have long been established as a leading player in both the sport and fashion arena but the German sportswear label plan to use their 60th birthday celebrations in 2009 to really give Adidas footwear and clothing a platform to excel.
2009 represents the 60th anniversary for sportswear colossus, Adidas, and they aim to solidify their position as one of the world’s leading providers of sportswear and fashion clothing by launching a substantial campaign to showcase what they have in store over the next 12 months. According to a report on WWD Markets, Adidas plan to really go all out with their marketing of Adidas footwear and clothing in 2009 with a campaign called ‘Celebrate Originality’ which is set to make Adidas trainers, sportswear and clothing even more popular than it already is. Adidas is, of course, one of the big-hitters in the fashion world but they realise in order to do this, they need to keep on top of their marketing endeavours and this is the principle purpose of the ‘Celebrate Originality’ campaign that Adidas are rolling out to mark their 60th anniversary. Adidas footwear has certainly come a long way from its humble beginnings and 2009 is set to see many innovations infuse Adidas trainers and clothing that are likely to be greeted with open arms by consumers.
Adidas Clothing – Originality the Key
One of the biggest features of the 2009 Adidas fashion and footwear is unquestionably the Adidas Originals
line which has diversity at its very core. Adidas aims for its Originals brand to be diverse enough to suit all styles and personalities. For example, Adidas Originals can cater to almost any lifestyle and whatever design principle it is you’re pursuing and it is this level of diversity that Adidas intend to champion during their 60th anniversary celebrations in 2009. Speaking to WWD Markets, Adidas marketing officer, Hermann Deininger, states, “Adidas Originals’ biggest strength and point of difference is the ability of the Trefoil brand to be a relevant part of people’s lives in whatever lifestyle they have: skater, rocker, artist, musician, sneakerhead, sports fan, whatever.”
Adidas – 2009 will be big year for Adidas Brand
Of course, it goes without saying, Adidas are already one of the top 3 providers of sportswear and fashion clothing but this doesn’t mean that they are prepared to rest on their laurels and Adidas will use 2009 to reinvent Adidas footwear and clothing and offer originality and style to their already substantial fleet of fans.
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