Ugg Boots Inspire Jimmy Choo’s CHUGG s
It seems there’s nothing the Ugg boot can’t conquer, the furry shoes are hot all over the world, even the wet weather can’t dampen the footwear’s appeal.
Rain or shine Ugg boots are hot. So much so that footwear fashion icon Jimmy Choo is designing a collection of Uggs similar to the now classic boot, dubbed ‘CHUGG’. The Ugg boot manages to be dream footwear for fashion conscious women. Previously, fashionable footwear equalled pain. But thanks to UGG, it was possible to look hip and enjoy the comfort, luxury and warmth of the Ugg’s sheepskin lining.The Dream Shoe?
For women who don’t want to compromise on comfort or fashion, the Ugg boot is the ideal solution. And Jimmy Choo has woken up to the fact that you don’t have to wear vertigo-inducing heels to look good in high fashion footwear. Tamara Mellon has created the Jimmy Choo Ugg based on the iconic Ugg boots. But at £695 a pair, you may just stick to the originals! The designs in five styles and varying colours are pretty exclusive with limited distribution. Tamara Mellon is the founder of the luxury Jimmy Choo brand. She explained to the press why she opted to ape the Ugg: "Other than Jimmy Choo, UGG Australia is the only other footwear I have in my wardrobe."Uggs Inspire Celebs
The confession speaks volumes about the omnipresence of the Ugg boot. It seems no corner of the earth is immune. And the news that Ugg and Jimmy Choo are joining forces is bound to cause a stampede of feet amongst celebrities. Ugg fans include Kate Moss, Sienna Miller and Jennifer Aniston. As Mellon explained: "We are delighted to have created a special capsule that captures the best of both brands - the legendary comfort of UGG with the spirit of Jimmy Choo."
Despite the price tag it seems CHUGGs are destined to be a hit. Jimmy Choo fans include high profile influential figures including Michelle Obama. As a major global upmarket brand, Jimmy Choo has become famous thanks to shows like Sex and the City that showcased the brand.
The massive success of the Ugg brand and its influence on fashion illustrates a need for comfortable footwear that’s also stylish and fashionable for women; those who live in heels need to give their toes and backs a break with a bit of luxurious comfort. Even in the snow-hit, rain-flooded winter months it seems Ugg boots are de rigour, despite not being waterproof. Fashion critic Hadley Freeman writing in the Guardian put this phenomenon down to Ugg addiction: "The problem is that the Ugg is the hard drug of footwear. Some people can handle them and dabble occasionally without becoming full-on addicts, and some can't and insist on abusing it now, now, NOW! Honestly, they don't have a problem – loads of people rely on them, daily. Give me my Uggs! Now! Yes, in the rain…"Ugg Boots at FootAsylum
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