The Fred Perry Subculture
Fred Perry has a long association with the legendary 100 Club. The 100 Club has operated in Oxford for over half a century. The heritage of the club has been said to follow the Fred Perry brand’s own unique relationship with music. Artists who have played at the club over the years have stepped straight out of the Who’s Who of music: from the White Stripes, Oasis, The Clash and The Jam to The Kinks, The Rolling Stones, Muddy Waters, Billie Holiday, BB King and Louis Armstrong.Fred Perry for Music Lovers
It’s not surprising then that Fred Perry is the brand of choice for many musicians and artists. Fred Perry has long been associated with sub culture. And The 100 club is best known for hosting the first ever Punk Festival in 1976. The festival was headlined by the Sex Pistols – one of the most influential forces in music and fashion. Fred Perry has always understood the close relationship music and clothes have had. And the Fred Perry brand is still intertwined with The 100 Club. The club is still a big pull for well known musicians, with big names returning again and again. Paul Weller is one of the regulars who helped launched Fred Perry’s Subculture at The Club 100 in September 2005. Bands like the Stones have used the venue to do secret warm up gigs before world tours.The Heart of British Youth Culture
Fred Perry is proud of its fashion heritage, and joining forces with the 100 Club that’s so proud of its music heritage is a perfect partnership. As the first sports wear to street wear brand, Fred Perry has always been strongly influenced by the subculture of the streets. Fred Perry was first adopted in the fifties by the Mod movement and the clothing brand has since become an enduring staple of British youth culture and music. In fact, many rival brands are jealous at Fred Perry’s unique standing in British culture – it’s a status that simply can’t be manufactured by advertising. As the official Fred Perry brand states: “No other fashion brand can rival Fred Perry’s music and street culture heritage.”
The Fred Perry brand continues to host gigs at the 100 Club throughout the year – check out the official website to check the latest line up.
Find Fred Perry at Footasylum. We also stock clothing and footwear from other leading brands including Adidas, Nike, Lacoste, G-Star and more.