Nike are well known for their attention to detail and designing footwear for all sorts of demographics. The latest piece of Nike footwear to hit the market is a shoe specifically designed with Native Americans in mind.
It goes without saying that Nike footwear is amongst the most recognisable in the world and the Nike ‘swoosh’ is one of the simplest yet most effective pieces of branding in marketing history. Nike footwear is constantly reinventing itself and coming up with new creations to keep retailers on their toes. The latest shoe to emerge from the Nike footwear stable is the Nike Air Native N7, which is a pair of trainers specifically designed for Native Americans. The shoe is a unique construction and is designed to improve athletic performance. According to a report on MSN News, Nike released the trainers after two years of collaborative research with the Native American community which was used to establish what they were looking for in their trainers. The Nike Air Native N7 is carefully manufactured to provide the specific fit and width requirements of the Native American foot.
Nike Footwear - The American Dream
According to the report on MSN News, the release of the Nike Air Native N7 is representative of Nike’s longstanding commitment to Native American communities. Nike trainers are worn the world over by all sorts of people and now Native Americans have got their own variety of the Nike Air trainer which is a classic in the design stakes and one of the world’s most popular variety of shoe. The newly released Nike Air Native N7 is a celebration of Nike’s design principles and it goes that extra mile to combine comfort and style. In addition to this, Nike footwear designed the trainers in order to highlight some ongoing health issues that are prevalent in the Native American community. Speaking to MSN News, Nike’s Sam McCracken states, “Nike is aware of the growing health issues facing Native Americans. Through the Nike Air Native N7 we are stepping up our commitment to use our voice on a local, regional and national level to elevate the issue of Native American health and wellness. We believe physical activity can and should be a fundamental part of the health and wellness of all Native Americans.”
Nike Trainers - From Strength to Strength
Nike footwear is not only synonymous with sporting prowess and comfort, it is also now a well received fashion accessory on the high street and Nike footwear can be seen on celebrities and sports stars alike. Nike continues to innovative with their footwear which is the primary reason that their brand continues to go from strength to strength.
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