Lacoste Dresses Tennis Legends
It’s fitting that Lacoste, the label that bears the name of a tennis champion, continues to have a close association with the sport.
Like many sportswear brands, Lacoste knows that one of the best ways to raise its profile and hopefully its profits is to sponsor sporting events. Many sports, particularly those that are well attended and televised to a large audience, are great billboards for quality brands, and Lacoste, which has renewed its partnership with the ATP, supporting the Barclays ATP World Tour Finals.
Worldwide Audience for Lacoste
Lacoste and its crocodile logo are already well known around the world, but keeping your brand in the public eye is no bad thing. Lacoste is returning to its roots by continuing to support a major tennis tournament and with its history, is already a favourite of many tennis professionals. The Barclays ATP World Tour Finals take place at the O2 Arena in London in 2009, and with Lacoste’s deal stretching to 2013, there’s plenty of opportunity for the brand to be visible. The tournament is a highly selective one, taking only the worlds top 8 male and female singles players and doubles teams, so the audience is guaranteed some excellent tennis no matter which match they watch. Lacoste’s agreement with the ATP means that the company will have clothing available for sale at the tournament itself, will clothe the ball boys and girls, and the line judges.
ATP Added to the Lacoste Stable
Whilst this might be the latest sponsorship deal announced for Lacoste, it’s certainly not the only tennis-based partnership the company is working on. It recently announced the sponsorship of the Australian Open and is visible at the Roland Garros championship in France and the US Open. There’s no doubt that tennis fans around the world will know exactly who Lacoste is and what sort of clothing the company provides and with tennis players like Andy Roddick and Richard Gasquet already wearing the crocodile logo, it would seem that Lacoste can only benefit from further association with the sport.
Lacoste Clothing and Footwear at FootAsylum
Whether you’re a tennis fan or you just love the look of Lacoste clothing, shop at FootAsylum for a great choice in Lacoste clothing and Lacoste footwear. We stock a range of designer labels, including Nike, G-Star, and Adidas, helping you to find exactly what you need in a single website. Take a look at our online Lacoste collection today and buy online or call us on 08442090804.