Lacoste – See you later, alligator
Lacoste is renowned for its iconic crocodile emblem, and this is how the brand began. Lacoste is an iconic global brand, well-known and loved for its timeless, elegant clothing with a sporty edge. And little wonder, for the brand’s founder, Rene Lacoste, was a champion tennis player in the 1920’s and 30’s, who decided to set up his own clothing line. But as well as the quality and styling of the clothing, the Lacoste brand is also famous for its legendary crocodile motif – and this is how that emblem came into being.