It’s Just Hype Clothing

It’s Just Hype Clothing

When it comes to independent street labels, there aren’t many which make it. To build a successful indie clothing brand in an oversaturated market the consensus is that you’ve got to have plenty of drive and a product unlike no other. But now and then a brand breaks away from the crowd and we get to witness the growth of something truly special.

Hype Clothing is just such a brand. Having quickly grown from a small, aspiring UK label into a worldwide phenomenon, their bold prints and extravagant designs have cornered them a huge cult following and regular media attention.

All It’s Hyped up to Be

Still essentially a small London label, Hype Clothing nevertheless has an almighty following on Facebook, Twitter and Tumblr and sells its highly distinctive clothing line all around the world. Instagram darlings, their designs speak to a vintage era whilst incorporating all the best elements of modern design.

If you’re interested making Hype Clothing a part of your style selection there’s plenty to choose from. Their spring/summer range for 2013 includes:

  • Sweatshirts
  • Backpacks
  • Baseball caps and Beanies
  • Coats
  • Graphic Tees and Vests
  • Sweatshirts and Hoodies
  • Loads of accessories, including keychains and iPhone covers

Hardcore by Association

Hype Clothing has a long standing reputation for being associated with some of the UK’s premier metal bands and events. In November 2012 they partnered with metal band A World Defined to release a t shirt in conjunction with the band’s new single, CancerVive. All proceeds from the sale of the T shirt will go to raise funds for cancer research foundation Stand Up To Cancer. And in 2013 they are the second stage sponsors for Ghostfest – the UKs premier indoor metal and hardcore festival.

Find Hype Clothing at Foot Asylum

If you’re looking for Hype Clothing the first place to go is Why? Foot Asylum are an established retailer of urban clothing, shoes and accessories for men and women, who have a cult following in their own right. The great prices and on-the-ball customer service help, but what really makes Foot Asylum a shopper’s paradise is it’s quality selection of Hype Clothing t shirts and sweatshirts. Believe in Hype. Shop at Footasylum.