For a city whose wealth was largely built during the industrial revolution and where one of the biggest trades was in cotton, it’s hardly surprising that there are a number of cutting edge designer labels that have come out of Manchester. From brands like Gio-Goi which are closely associated with Manchester’s edgy music scene to more recent newcomers like Henleys, Manchester has a reputation for cutting edge creativity and the courage to be different.

Although Gio-Goi is by no means a provincial north-west brand, it has managed to retain its Mancunian roots, which is what appealed to its fans in the first place. Easy though it would be to become far more mainstream, the company still believes in producing the clothing that gave it its reputation – straightforward, in-your-face clothing with attitude that’s designed to be worn by people who are doing things, not just standing around watching. That’s one of the reasons that Gio-Goi collections are still popular with musicians and bands twenty years after its launch. Keeping its youthful appearance is key to the brand’s continuing success and keeping it embedded in those unfussy northern roots has helped Gio-Goi to retain old customers and win thousands of new ones.

Over the years, Gio-Goi has expanded its range so that there’s something there for everyone. No longer just big-brand t-shirts, Gio-Goi collections are themed, well-designed and brilliantly executed. Whether you’re a casual guy or a party girl, there’s something to suit you. Even with all this choice, there’s no mistaking the Gio-Goi look. It’s for confident people who like to be seen and like their clothing to really reflect their personality. Bold designs, large logos, eye-catching fabrics and the latest accessories make Gio-Goi a complete brand and a serious competitor in the casual designer clothing market. With its own online store, clothing and footwear available from established online retailers like FootAsylum and concessions opening in Autumn 2009 in key stores: The House of Fraser in Manchester itself and in the same store in the new Westfield Shopping Centre in London, the company continues to go from strength to strength – without losing sight of where it’s come from.

At FootAsylum, we stock brands we believe in and that we know our customers love. If you want edgy, bold designer clothing and footwear, check out our Gio-Goi collection. Whether you’re already a fan or you want to see what all the fuss is about, you’ll find something in our affordable online shop. You can buy online straightaway, or get in touch with us by calling 0845 009 8939 to find out more.