The brand history of Gio Goi
Gio Goi emerged from the dance revolution which swept over Britain in the 80s and 90s, and soon became the label key influential figureheads in the music and media industries wanted to wear, with the likes of The Happy Mondays, Blur and Oasis as their ambassadors. A new brand with style and credibility for those in the know;
Gio-Goi was born. Vivienne Westwood cited the brand as an inspiration, as it was voted best selling label by The Face magazine.
Current holder of the Drapers ‘Fashion Brand of The Year’ Award, British label Gio-Goi is famously worn by a new generation of Brit Rock stars, including Tom Meighan frontman of Kasabian, soul sensation Amy Winehouse and the Arctic Monkeys. With its exciting fusion of rock with fashion; rock star pals and library of late night tales, the brands cool swagger is as authentic as it gets, and has been duly recognised with Cool Brand status, the organisation which recognises Britain’s leading brands, as cited from expert and consumer opinion.
The considerable strength of innovative, fashion forward collections produced each season, has spurned the dramatic increase of Gio-Goi’s international distribution and presence, enabling it to be on the way to becoming a global brand.
Gio-Goi is synonymous with everything rock ‘n‘roll. It is a label about youth culture and attitude and the clothing collections across men’s and women’s reflect this. The brand’s philosophy strives to evoke excitement with everything they put their stamp on.
Simply, “It is what it is”.