The Fred Perry label shows that when it comes to the world of fashion, sport and music get match point.
The world of sport has always found an unlikely bedfellow in the field of fashion. Fred Perry is one of many sportsmen who ended up fronting a major fashion house. The tennis player, joined French tennis player Lacoste when he not only entered the fashion world, but conquered it. And these tennis players turned sportswear designers were in good company; Nike was set up by a runner and a professional running coach. Fashion may be associated with the unpractical world of catwalks and heels, but sportswear has dominated popular fashion and found its way into some of the premium designer clothing outlets.
Fred Perry: Game, Set, Match
Fred Perry, or Frederick John Perry, was born in 1909 in Cheshire, and went on to become a major English Wimbledon champion. Fred Perry won three Wimbledon trophies and is often hailed as representing a golden era in British tennis. Fred Perry's name frequently pops up when tennis commentators are contemplating the prospects of Andy Murray as Fred Perry was the world's number one player for five years. Unless Murray proves otherwise, Fred Perry is the last Brit to win Wimbledon and the US, French and Australian Open. Off the court, Fred Perry is credited for inventing the sweatband, and with footballer Tibby Wegner, he launched a sports shirt in Wimbledon in 1952. The laurel logo that was used on the polo shirt continues to signify the Fred Perry brand today.
Fred Perry: A Contemporary Twist
Just as sport and fashion seem to go hand-in-hand, so does music and fashion. And this golden triangle of fashion, music and sport is no more evident than in Fred Perry. The Fred Perry label today has embraced subculture. The label has even launched its own music initiative with Paul Weller at the 100 Club – the oldest independent music venue in the UK. It's a clothing label that captures the street. Fred Perry prides itself for being the original 'sportswear to streetwear' brand. The Fred Perry label was adopted by the Mods in the 1950s and has since featured in generations of emerging youth cultures. The music initiative seeks out new talent, promotes new bands and puts the Fred Perry brand squarely into each new generation's hands who turn the timeless Fred Perry classic style into their own.
Buy Fred Perry at Footasylum
Footasylum is a retailer with a passion for designer sportswear. At Footasylum, we believe the clothes we wear are an expression of our lifestyle. You'll find a wide range of footwear and designer clothing from the biggest fashion and sporting brands, including Fred Perry, in our online shop. Can't find what you're looking for?
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