The history of Fitflop
Fashionistas are swapping their four-inch heels in favour of FitFlop footwear… because smart women wear FitFlop sandals and get a workout while they walk. Now ask yourself: what do your shoes do for you?
FitFlop footwear makes it easier to stay in shape. All FitFlop footwear is engineered with patent-pending MicrowobbleboardTM technology that makes your leg muscles work harder than they do in standard-style trainers/sneakers or shoes, giving you a workout while you walk.
The magic is in the FitFlop midsole. FitFlop sandals were co-created by Marcia Kilgore, Dr David Cook and Darren James at The Centre for Human Performance at London’s LSBU, where they engineered the now patent-pending MicrowobbleboardTM technology into the midsole of Kilgore’s function forward flip flop concept.
FitFlop footwear features multi-density EVA in a single-fused underfoot piece to create a slight destabilization that challenges your muscles more every time you step, delivering a workout while you walk.
FitFlop footwear not only works your leg muscles more, wearers have also reported relief from plantar fasciitis, heel spurs, lower back and scoliosis related pain, lower limb swelling, aching hips, knees and ankle joints. Try on a pair and get a workout while you walk!