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Adidas on the Ball Again With World Cup Innovations
Adidas are widely recognised as the champs when it comes to getting in on the act with high profile sporting events. As you watch the World Cup you’ll see many teams and players togged- up in Adidas kit from head to toe.

Adidas Originals to sponsor Being...N-Dubz on Channel 4
Heritage sports brand Adidas Originals is looking to expand its ‘Old Skool’ marketing strategy by sponsoring a leading UK chart topping act as they make their fly on the wall TV debut.

Adidas Extends NBA Deal
Adidas continues its presence in the basketball market by extending its high profile deal with the NBA.

Adidas Warns of Fake Emails
Adidas is the latest in a long line of big names to fall foul of fake email scams.

Adidas Pins Hopes on World Cup
Adidas is the second biggest sports goods company in the world, and the brand is aiming to keep in the running with hopes of World Cup glory.

Adidas - The Magic Trainers
Adidas trainers have been picked up by musicians and bands for decades creating hot trends – one of the most famous being the lace-less look adopted by Run DMC.

Adidas Goes Sci-Fi
Adidas launches new Star Wars collection with the help of top celebrities.

Adidas Counts Down to 2010 World Cup
The Football World Cup is to most eagerly-awaited sporting event of the year – and Adidas is a major sponsor.

Adidas Sneakers enter the Virtual World
The world of sports and technology continues to develop in leaps and bounds, and Adidas has now entered the world of virtual 3-D.

Adidas Invests in Ethical Image
Luxury sports giants such as Adidas and Nike have long been criticised for big money sponsorships, but it seems Adidas has had a change of heart.

Adidas Scores an Ace
Adidas know a thing or two about bagging a winning athlete, and the sporting giant has certainly scored an Ace with Any Murray.

Are Adidas Out of the Woods?
The Tiger Woods scandal has impacted on a number of endorsement deals, so are leading brand Adidas pulling out of their endorsement deal?

Adidas Makes Sponsorship Choices
A huge brand like Adidas needs to be sure it’s getting the most from its sponsorship choices.

Adidas Bags Murray
Andy Murray is to wear Adidas competition gear from 2010.

Adidas v Puma - Sibling Rivalry
Adidas may be one of the world’s biggest sports manufacturers today but that doesn’t mean it’s above a little sibling rivalry.

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