Adidas Goes Sci-Fi

Adidas at footasylum

Adidas at footasylum

Adidas launches new Star Wars collection with the help of top celebrities.

As Adidas continues to win fans for its casual clothing lines, the brand has launched its latest collection with an advert featuring David Beckham and Snoop Dog. Adding Star Wars images to Adidas Originals, the company has produced a range of clothing and footwear that will delight existing Adidas fans as well as winning over new customers.

Big Build Up to Adidas Launch

Adidas has taken advantage of all its marketing expertise to give as much prominence to the new Star Wars line as possible. With a build up starting in December 2009, and the line launched in January 2010, Adidas has ensured that there’s plenty of demand for this collection, which became available on January 16th. Pieces in the collection include:

  • Track Tops – the Adidas Star Wars range is one of the biggest collaborations of 2010, and the track tops available are fantastically styled in keeping with the theme, including a detachable Darth Vadar cape, bold graphics and Storm Trooper patterns.
  • T-shirts – sinister Darth Vadar prints and graphics are mixed with the classic Adidas three stripes to create eye-catching clothing for real enthusiasts.
  • Trainers – from white Storm Trooper-style sneakers to bold Princess Leia high tops, Adidas have used the Star Wars theme to bring new life to their Originals styles. As with all Adidas footwear, these trainers boast great quality and comfort as well as the coolest style.

This collection has been anticipated for some time and as always with Adidas, neither the extent of the marketing nor the quality of the collection fails to live up to the hype. Adidas can happily add the Star Wars collection to its great range of Originals clothing and footwear and will no doubt be looking for more exciting collaborations in the future.

Adidas Originals at FootAsylum

You can buy a great range of Adidas footwear and clothing at FootAsylum, where we only stock and sell genuine brands including Nike , Ugg and Fred Perry . We pride ourselves on great customer service and on giving you real choice when it comes to finding the perfect items for your wardrobe. Whether you’re already an Adidas fan or you’ve decided to buy your first pair of Adidas trainers, choose Footasylum.