Adidas – Street Vs Sports
Adidas – Brand Appeal
No one can dispute that Adidas is King when it comes to retro-cool sneakers and street shoes – but it is also famed for its high-performance sports gear. The brand is loved by athletes and celebrities alike, from Tim Henman to Missy Elliott. There’s something appealing about Adidas’ low-key, street-wise approach to its brand image and advertising that makes it the shoe of choice for people from all walks of life, and with all music and cultural tastes. After all, Adidas is the brand championed by Hip-Hop legends Run-DMC in the nineties, who even penned a song called ‘My Adidas’. Pairs of Adidas trainers belonging to Coldplay frontman Chris Martin have been auctioned off for charity on Ebay, and Oasis guitarist Noel Gallagher is renowned for having a closet full of unworn Adidas sneakers. No wonder then, that Adidas sells millions of pairs of trainers worldwide.