Adidas - Sportswear Giants Reap the Benefit of Olympic Games
The Olympic Games is, of course, one of the biggest sporting events on earth sporting giants Adidas reaped the benefits of their exposure at the Beijing Olympics from athletes wearing Adidas trainers and Adidas apparel.
Obviously, the track and field athletes are, arguably, the biggest draw when it comes to the Olympic Games and many of the world’s top sprinters were seen wearing Adidas trainers which massively increased the exposure of the German sportswear giant, with Adidas trainers and sporting apparel experiencing a massive surge in popularity during the course of the Beijing event. Adidas trainers and running shoes are already immensely popular worldwide but in the run up to and during the Olympic Games, Adidas trainers and Adidas sport wear enjoyed a 60% increase in sales in the Olympic host country, China, according to a report in The National. Resultantly, this made China the second largest market behind the US for Adidas trainers and apparel. Of course, Adidas trainers aren’t just used for running; it is safe to say that Adidas trainers are now a style icon in their own right and they are just as likely to be seen been worn on the high street as on the running track.
Adidas Trainers - Going for Gold
When it comes to exposure, there are few events that can compete with the Olympic Games; which has a worldwide audience in the billions. Obviously, sportswear companies such as Adidas and Nike reap massive benefit from this increased exposure and it is little wonder that the clamour for Adidas trainers and sportswear increases exponentially in light of factors such as Usain Bolt’s incredible performance in the 100m sprint. The China market for Adidas trainers and sportswear is one of the fastest growing and, speaking to The National, Adidas Chief Executive, Herbert Hainer, states, “We are well on track to reach our sales target of more than €1 billion (Dh4.55 bn) for the Adidas Group in China by 2010.”
Adidas - Vying for Top Spot
Adidas trainers and Adidas sportswear are hoping that their popularity in light of the Olympic Games will help them in their endeavours to become the world’s number one sporting brand, both in the sporting arena and on the high street in fashion terms. One of the primary appeals of Adidas trainers and clothing is its versatility; in that it looks equally at home during sports training or being worn in day to day life.
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