Adidas – Sportswear Giants Adidas Turn Attention to Clothing
Adidas are world renowned for their sportswear and footwear ranges but, according to a report on the Daily Record, 2009 may see Adidas turning their attention to fashion with their much hyped Adidas Originals clothing range which boasts many celebrity endorsements.
It is perhaps little surprise that Adidas are diverting their focus from actual sports equipment to fashion clothing and footwear given the massive share of the market that Adidas is beginning to carve out for themselves in this arena. Adidas Originals is one such example of Adidas’ excellent fashion clothing range and millions of consumers worldwide will take advantage of the unique Adidas styling in 2009.
Of course, Adidas will always have its roots firmly in the sporting equipment that it is famous for but more and more high street fashion followers can’t help but be impressed with the clothing and footwear ranges that Adidas release each year and their retro and Original lines are likely to deemed as must have clothing over the next 12 months.
Adidas clothing and Adidas trainers have the unique capacity to be both instantly accessible to all but diverse enough to keep all fashion fans happy. Adidas is set for another huge year in 2009 and whether it’s Adidas trainers or clothing that you are after, you are sure to be happy with what the sportswear giants have in store for the coming year.
Adidas Footwear – Star Appeal
According to the report on the Daily Record, Adidas intend to use a veritable galaxy of stars to promote their fashion clothing and footwear ranges in 2009. Stars such as David Beckham and Missy Elliott are being bought back into the fold to connect with young Adidas fans and speaking to the Daily Record, Adidas director of marketing, Simon Atkins, states, “Teens still want something that is fashionable and deals with innovation.” This is certainly something that can be applied to Adidas footwear and clothing and there are certainly high hopes for what they have in store for consumers over the coming years and, with such a selection of stars championing their footwear and clothing, Adidas shouldn’t have any problems giving the consumers what they want.
Adidas Clothing – Riding the Financial Storm
The economic crisis in the UK and elsewhere has obviously had an effect on consumers but luxury clothing such as Adidas footwear and sportswear range are invariably unaffected by such problems. Speaking to the Daily Record, retail expert, Marshal Cohen, states, “Luxury is the last thing that goes out in a recession and the first to recover.” Adidas footwear and clothing is essentially in the enviable position of being something that many consumers feel they cannot live without.
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