Adidas are famed for being pioneers in the world's of men's and women's fashion with their Adidas trainers and sports clothing so it is little wonder that much is expected of Adidas' new collection, Style Essentials. Adidas are again set to make waves in 2009.
Few clothing brands are quite so in tune with what it is their audience want as Adidas and this is born out in just how popular the three stripe brand is. Both Adidas clothing and Adidas footwear have found acceptance on a global scale and this is in no short part due to the fact that Adidas are highly proficient at reinventing their style and their latest incarnation, Adidas Style Essentials, is set to be extremely popular over the next 12 months. Adidas unquestionably have a look that is all their own when it comes to their clothing and footwear and they stand apart in what is an extremely competitive world of fashion. The Adidas Style Essentials range actually first appeared in the USA in July last year but they are now beginning to make their way to the European and Asian markets. Adidas have high hopes for the Style Essentials range and given the unique styling that they exhibit, these high hopes are certainly justified.
Adidas – Energising the Market
According to a report on Dexigner, the new Adidas range, Style Essentials, aims to promote a fresh and vibrant feel that appeals to the young, sporty Adidas footwear fans. Adidas footwear is worn for numerous different purposes whether it be for fashion or sporting reasons and the Adidas Style Essentials range looks set to appeal to both fields. Speaking to Dexigner, Adidas Executive, Michael Birke, states, “Adidas developed the collection to offer something entirely different for consumers. By constantly introducing new styles, this collection will be fresh and young, bringing trends quickly to consumers to fit their every mood. This consumer always has been important for Adidas, but this is the first time we are singling them out to truly address their specific needs and wants, developing products that fit their lifestyle in a way only Adidas can.”
Adidas – A Style Apart
Adidas knows what it takes to solidify their position as one of the world's most popular footwear and clothing brands and with new collections such as Style Essentials they are giving their customers more of want they want. With this mind, Michael Birke went on to state to Dexigner, “Unlike any other label on the market, this collection will draw from the entire breadth of the Adidas product offering from performance product to Originals and even Y-3. This allows us to increase Adidas' brand equity by extending it to consumers in a new way with styles that range from vintage-inspired to sporty chic.”
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